Analytic Vision

Why Public Relations Are Not Marketing

Posted by Ştefan Alexandrescu on 07/12/2017

What the PR person does

The public relations activity is made up of the work performed by the PR person/ team in order to:

  • get documented regarding facts and check the source of information by means of one’s own research work;

  • research and segment the audiences, profoundly knowing their way of thinking, speaking, expressing themselves;

  • prepare the communication agenda considering the following: the message that is intended to be sent, the available channels, the environment, the resource funds required for performing the communication and the most efficient impact which can be generated by enforcing the agenda on the image capital of the organization/client;

  • plan the means, ideas and content to be sent to the target-audiences, and achieve a support-platform meant to sustain the set agenda;

  • adapt using the means and content of the environment, so that the ideas communicating the identity of the organization would remain stable in the long run;

  • monitor the impact that the performed actions have on the target-audience in the long run;

  • carefully analyze the steps taken by the competition, by tracking and comparatively reviewing their external public relations speech as compared to their own impact further to the public relations communication;

  • develop actions which would continue/capitalize further to the already obtained results;

  • prevent the crisis situations or promptly respond as soon as they occur, and prepare plans for the situations initially believed to be unpredictable, based on the principle “hope for the best, plan for the worst”, etc.

The speeches characteristic to the public relations structure are considering the following categories of target-audience: internal audience of the organization (employees, volunteers, collaborators), management and external audiences (clients, providers, NGOs, local authorities, opinion leaders, etc.). The public relations speech must be shaped, first of all, according to the interests of the organization, and second of all, according to each public that it addresses to, after being segmented according to the criteria required in order to make the speech relevant. The speech of the PR representative implies influencing, subtle persuasion, inspiration, putting ideas where nobody would have thought that they could occur, with the purpose of being assimilated without noticing the “packaging”.

 

The credibility of the sent message, between reply and feedback

The public relations person has a certain type of speech regarding the managerial activity component, influencing the leader to make the best decisions for the organization by means of the advice that he gives. The same PR specialist has another type of speech towards the internal audience, regarding the quality management. For instance, with Raiffeisen Bank in Romania, the construction of the quality management speech was based, in 2007, on a research of the joint values of the members in Romania, from all values, which was run through the filter of the managerial decisions in order to promote those values which are in agreement with the organizational policy, of those which were most frequently to be found with the employees.

Structuring the speech in terms of the importance for each audience, the public relations person comes, by means of the messages he sends, to play an influence and inspiration role in the public relations structure of the organization. There are certain aspects which are at stake in the speech delivered to the management, knowing that these will “weigh more”, and others when the speech is addressed to another audience. At the same time, the internal communication must be congruous with the external communication, because, as Philip Kotler stated in Marketing Management, there is also that interactive marketing, the one between the company’s employees and the potential clients – in other words, what it is found out about the company from those working within it, a feedback to the employer branding.

Kotler’s Triangle

Graphics by Irina Chiriță, 2017

For instance, by means of branding as an organizational identity attribute, a company wants to communicate the “openness” value. At the same time, the chief financial officer is a fiend who has to receive all the expense accounts to be signed, which are exceeding 10 $. Of course, it will be a challenge to send a certain piece of information via the official channel when something completely different comes out of the “back door”. The reply to be received by the company’s potential clients, who come in direct contact with its representatives, will be standard. However, the feedback will be a different one. The feedback is an implicit, indirect, spontaneous, unconscious and difficult to control reply, which seems obvious nonverbally and paraverbally and can emphasize or disproportion the reply, which is direct, conscious and previously thought about.

Let us think of an example. The reply that I, as a client of X bank, receive to the questions I ask at the counter is satisfactory from the viewpoint of the requested information. However, the feedback I receive non-verbally is one of dispatch, coming from a frustrated young lady who has reached her limit at the end of the day, confronted with who knows how many cases which have put her last ounces of patience to the test, and which she has decided to put up with for the salary she cashes.

The public relations policy at this level concerns the management of the reply delivered to the client, but the importance of feedback is often no longer taken into account. As a counterexample, in the USA, one of the most highly appreciated banks by the clients beats the drum about offering the highest interest rates and the most disadvantageous financial conditions, but the clients continue to resort to it because they are always welcomed by constantly sincere and happy bank clerks.

 

What marketing does differently

Planning the marketing activity refers to markets (not audiences), and it is oriented towards satisfying a certain sales target on a certain market. The marketing activity is an economic activity placing the product at the disposal of the markets at a price/cost ratio as advantageous as possible for the trader.

The public relations speech is addressed to the audiences, which can especially interfere with the markets: several audiences can be found in the same market or several markets in the same audience. For instance, BookFest and BookLand are addressed to different markets, but to the same public: the one interested in training, development, improvement. Thus, in these markets, the following markets are intertwined: specialty books market, fiction market, electronic books market, audiobook market. All the consumers of these markets can be found within the audiences interested in what reading means. The fact that the offer comes from specialized providers is a component which must be taken into account by the PR specialist in segmenting the audiences, and constructing the message so that the event brand identity would be communicated to all the niches as clearly as possible. The brand is addressed both to the audience, and the niches, as it is a blend of marketing and public relations (although it tends towards marketing more, because it can be measured quite precisely, unlike the public relations which in general have results difficult to quantify).

The two activities are interdependent, but marketing focusses on tasks, activities, tangible things, and it is closer to sales in a mathematical spirit, while PR focusses on people, relations, intangible things, and it is closer to HR, in a human spirit. The public relations communication finds its place in the marketing mix by means of the contribution it brings by customizing the relation between product/service and its buyer.

Thank you!

Happy branding!

Ştefan Alexandrescu

Communication strategy and human resources consultant

Translation of the article ”De ce relaţiile publice nu sunt marketing originally published in Romanian by Ștefan Alexandrescu at the 24th of November 2012 on Discerne. Translated by Cristiana Boicu, 2017. Initially written in April 2008. Updated by Ștefan Alexandrescu Romanian in November 2014 and in English at 25.10.2017. Romanian text copyright (C) Ștefan Alexandrescu, 2008. Photo copyright (C) Irina Chiriță. English translation copyright (C) Cristiana Boicu. 

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The Complex Perception of Time and Measuring It at An Elementary Level

Posted by Ştefan Alexandrescu on 27/11/2017

 

I invite you to read an article which will show you how time management influences personality: The Timeline.  This is a fundamental meta-feature which dominates each person’s personality, although, depending on the context, it can be different. The articles “In Time” and Meta Time” are its sequels: the detailing of the first perceptions. This is the fourth article of the series.

 

Across Time and Between Time

There is also an important component related to the timeline field, which pertains to the memories storage manner. Thus, the timeline is also related to the manner we store memories and the way we react to their being accessed. Further to researches performed by scientists such as Pennfield, Carl Pribram (Nobel Prize winner in 1960) and Paul Goodwin, quoted in Howard (2003), it has been found that the memories we have are stored in our nervous system. Memory is thus preserved in the entire nervous system, without being localized in the brain (!). All the information that we have processed in our experience is thus stored. The nervous system performs a sorting process of what we remember.

However, once the recall occurs, each individual can live their memories in an associated or disassociated manner. In other words, we can live the events that occurred then with the same emotion, or we can be detached from them. Precisely in this context, it is about the initial emotion versus the emotion lived in the moment in which the recall occurs, a distinction which is defined by the metaprogram Exuberance (no. 21 at Hall, with the distinctions Timid Desurgency and Bold Surgency), whose purpose is to measure the intensity of an emotion, when it appears.

In general, it is considered that the persons using an In Time perception will relive the emotions at the same time as the memories, while the persons who have a Meta Time perception will have a disassociated reaction, while the meta type also includes the meta-program response to stress. There are however derogations from this rule, according to several opinions of specialists working in this field for several years (opinions differ), which are sub-classed to this category: Across Time and Between Time.

More precisely, a person who adopts an Across Time perception shall not perceive time or shall have an atemporal perspective. These cases are extremely rare, especially in the contemporary society, under 1 % of the population. The English expression is «not minding time», although some include this perspective into the «In Time» perspective. They shall have a very calm, serene and non-active perspective of life, and generally meditative. These are persons for whom the passing of time does not matter, and has no effect. They cannot manage to perceive a timeline; this concept is something which they cannot manage to integrate into their perception system. It contradicts their model of the world. Since I started studying timeline, I have not met such a person, but I imagine that certain persons which isolate themselves from the world, such as hermits, are very likely to have (some of them) such a structure. The description of the concept can be found with Eliade (1932) and Alexandrescu (2011).

In order to describe «Between Time», I will use an example which is as eloquent as it can be. There is an American action drama series, 24, starring Kiefer Sutherland. For a while, it was also broadcasted in Romania. In the series, there are several plots which are taking place in parallel, and 2-3 times in the same episode, the screen is divided into 3-4 parts, for each plot, and they are taking place in parallel, while there is also a timer showing the viewers the passing of time. The technique has successfully been used in movies such as Snake Eyes (1998, r: Brian DePalma) and Ocean’s Thirteen (2007, r: Steven Soderbergh).

Practically, once somebody remembers certain things, they can play movies from their memory, on such a screen, with memories, at different speeds. This extremely rare ability is a kind of Meta Time to the 3rd power, as there is a complete disassociation from what is happening in any of them. The persons who have this ability have a combination of the following structures: they prefer options and freedom of movement, they have very good disassociation skills, they have the ability to control their emotions and a good multidimensional visualization capacity. I have not encountered a person displaying such a pattern, either, although I imagine that it is one that can be developed for some of those who work in video editing or architectural designing.

 

Distinctions used in LAB Profile Extended (2007) and their significance:

Clarity of timeline: clear / unclear. The clearer the timeline, the more clearly outlined shall the time and resources management be, and also based on criteria, principles, and values. Somebody who has a clearer perspective of timeline shall manage to offer reasons for the inclination they share.

Timeline level: descendant, at the eyes level, or ascendant. An ascendant timeline illustrates a perspective towards development, towards evolution. A timeline at the eyes level illustrates stagnation. Eventually, a descendant perspective signifies an involution.

Timeline: straight / broken: The straighter the line, the fewer obstacles perceived in the future and fewer traumas in the past. A fragmented timeline shows lack of management, a “dispelled” perspective of future plans, of the resources in the present, and of the events in the past.

 

References:

Alexandrescu, Ştefan (2007), LAB Profile Extended.

Alexandrescu, Ştefan (10 June 2011) Photo Reading People, Analytic Vision;

Eliade, Mircea (29 September 1935). Mai multe feluri de a pierde timpul, în 50 de conferinţe radiofonice (Several ways of wasting time, in 50 radio conferences), 1932-1938, Humanitas Publishing House, Bucharest, 2001, p. 161-167;

Hall, Michael. L, Bodenhamer, Bobby G. (2005). Figuring Out People. Reading People using Meta-Programs, Crown House Publishing, Ltd, Bancyfelin, Carmarthen, Wales, UK

Howard, C. (2003) The NLP & Leadership Master Practitioner Audio training (Audio set), Manhattan Beach, California, USA.

Translation of the article ”Percepţia complexă asupra timpului şi măsurarea ei la nivel elementar originally published in Romanian by Ștefan Alexandrescu at the 22nd of August 2012 on Discerne. Translated by Cristiana Boicu, 2017. Originally written in 2007. Updated by Ștefan Alexandrescu at 21.10.2017

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Meta Time

Posted by Ştefan Alexandrescu on 13/11/2017

I invite you to read an article (the first one in a new series) which will show you how time management influences one’s personality: The Timeline.  This is a fundamental meta-feature which dominates somebody’s personality, although it can be different in different contexts. The article “In Time” is its continuation: the detailing of the first main perception.  This is the third article of the series, which details the “Meta Time” perception.

Meta Time (partial association with the Judgement function, defined by Jung; not to be mistaken for monochronism or polychronism within chronemics)

Also known as «Through Time», the Meta Time perception implies the fact that, as seen in space, it is somewhere on the outside, so that no segment of the line touches the body of the one visualizing it. The classical form implies two typical manifestations: either a half circle from left (past) to right (future) or a straight line ahead, having the present ahead.

Forms which you will encounter with clients may be: line ahead, in the back, on the ground, in front of one’s eyes. The line may be curved, criss-cross, in a spiral, anyhow, as long as it is outside the body. If it touches the body in any way, then it is a clearly an In Time case. However, I should mention that, if for certain segments (such as from the past, or from the present, or from the future), the timeline touches the body, there can be In Time features, or the perspective of that segment shall be a Meta Time approach, and this is something rather common in the past, in the case of traumas. If, on the contrary, the perspective is In Time, and in a certain segment (the past, especially) is ahead, Meta Time features shall be on an In Time perspective.

Time Line Therapy® founders are using the term through time, because when the client supposedly took a step, he would step “through” the line that illustrates time. However, H. Arne Maus, who has actually performed researches in the timeline field, as well as Ann Renew, an L. Michael Hall’s collaborator from South Africa (who classified timeline as a metaprogram in 2005, calling it “Time experience”), use the phrase Meta Time. Being closer to research, the author of this article prefers the second version.

The individual who will have a meta perception of time will have a high capacity to get detached from emotions. He will have the power to experiment any emotion, as an interesting experience; then, he will be able to go to the next one without a problem. Practically, the emotional register of a person in the Meta Time state can significantly be more diverse than the one of a person in In Time, and for this reason, professionally, they can be excellent … actors (!) or sales agents. They have the capacity to disassociate from a negative emotion, and the power to get over inner conflicts relatively easily. If doubled by empathy, this capacity can indicate an extremely good communicator. Unfortunately, such a perspective does not offer the possibility to «live in the moment». In this case, the motivation can be given by a clearly set agenda.

Meta Time has a strong impact on one’s work style, offering the conditioning to do several things simultaneously, in parallel, in several stages, without necessarily completing them. A person with a Meta Time perspective shall not feel good unless (s)he works on at least 3-4 things at the same time, has started working on another 5, and is planning on 6 more. And the interesting thing about it is that s(he) will most likely do them well, especially if they are allowed to organize themselves. If allowed to, they will create their system where the combinations of the things they do will help them save time. Their perception of those who have the In Time perception is that they walk «in straight tram-like manner», that they are “small-minded“, that they are superficial because they are not able to plan anything, and that they are wasting their time with worthless things, etc.

Meta Time is the only perspective from which planning can be achieved (and met!). The time management courses are prepared by those having the Meta Time perception for those with the Meta Time perception. Time is money, and it can be divided into days, days into hours, hours into minutes, in each of these minutes there is a planned activity, and they will show you that in their agenda it’s full of doodles. If they set their alarm for 7 a.m., and they wake up at 7.05, they will feel guilty, and in some serious cases, this risks causing a tragedy. They will show punctuality; moreover, they will arrive earlier than it was planned for meetings, and most likely, they will be intolerant with those who are not punctual in their turn, whom they will consider unreliable for this reason. They may express opinions such as «if you respect me, then you arrive on time! ». If something comes up, it is no problem, anything can be rescheduled. (unlike the In Time perspective, in which any replanning can be the source of a nightmare). Anything and anybody are replaceable, as long as the changes can be made in the agenda on time. They shall abandon the workplaces where they are not told, or cannot precisely and exactly establish what they will do from the moment they walk into the office until they leave it.

The Meta Time dominated persons are, par excellence, business people. There is no chance that a business freelancer could achieve something if s(he) does not have a Meta Time perspective. Very rarely shall one find In Time perspective people in leading positions, and usually they shall not stay there long. Any type of job that requires the ability to work with several timetables, the ability to plan and do several things at the same time requires a Meta Time perspective. It is, par excellence, the field of engineers, accountants, architects, movie directors.

Personally, the Meta Time perspective persons have the capacity to judge things «in the light of cold reason», thinking very rationally, objectively, as related to actual necessities. They shall rely on facts rather than emotions. They shall not have the preference to live in the moment, but they shall have the capacity to issue and meet certain standards, without living profound disappointments. In exaggerated cases, they will be able to even organize their wedding as a project (it is something that requires planning, right?), which shall have the following components: 1.1. proposal. 1.1.1. choosing the right place 1.1.2. finding the ring […] 1.2. talking to the parents 1.3 choosing the venue. And they shall rigorously comply with the planning. Or they shall have their partner comply with it, while they supervise the process.

Examples of people fitting this profile: Donald Trump, Steven Spielberg, Mugur Isărescu, Andy Szekely, Jean-Michel Jarre.

Jean-Michel Jarre – “Chronology part IV”

References:

Hall, Michael. L, Bodenhamer, Bobby G. (2005). Figuring Out People. Reading People using Meta-Programs, Crown House Publishing, Ltd, Bancyfelin, Carmarthen, Wales, UK, pp. 152-154; pp. 247-249;

Translation of the article ”Meta Time “ originally published in Romanian by Ștefan Alexandrescu at the 14th of August 2012 on Discerne. Translated by Cristiana Boicu, 2017. Originally written in 2007. Updated by Ștefan Alexandrescu at 21.10.2017

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In Time

Posted by Ştefan Alexandrescu on 30/10/2017

I invite you to read an article (the first of a new series) that will show you how time management influences the personality: The Timeline. This is a fundamental meta-feature that dominates one’s personality although in different contexts it can vary. “In Time” is its continuation: the detaliation of the first main perception.

In Time (partial association with the perception function, defined by Jung; not to be confused with the monochronicity or the polychronicity from the chronemics)

The timeline, visualized in space, passes through the client’s body or touches him in any way. The classical position is the future in front, the present within and the past behind. But this is rarely observed, the greatest odds are that it will only be found in books. Very often such a perception of the timeline will have a series of very interesting and diverse shapes, such as: vertically from the top of the head to the feet; in front, but without touching the body; a spiral shape around the body; partially vertical and partially horizontal; etc.

Robert Zemeckis’ masterpiece from 2015, The Walk, offers a great depiction of the In Time perception right on its poster:

Usually, it’s considered that the individual that will have an In Time perception over time will have a high capacity to live emotions in that respective context and he will not be able to detach himself/herself. This is not the case though, for example, for people that are in a trauma, and their unconscious defense strategies determine them to have a disassociated behavior, an unfitting description for an In Time perspective. For an objective opinion, an outside person will be needed. In some rare cases, that person will manage to understand certain emotions only by empathizing with someone that is also living those emotions and by observing from the outside, to then (afterward) realize that they can be found within himself/herself. The motivation of someone like that can be stimulated by reminding them to live in the now and by offering them a rich emotional activity or by adopting a “we care” politics.

The distinction has a strong impact on the work context. An In Time behavior will provide the conditioning to do one thing, start to finish, and it will create difficulties when, in that context, the individual is forced to do more things at the same time. The beliefs associated to an In Time perspective are «Do something start to finish and do it well or don’t do it at all »; «If you do more things at the same time, then you cannot do them well ».

Those that use this perspective might have the tendency to consider those that have a Meta Time perspective as shallow because they start doing more things at the same time and don’t finish them, agitated, people that waste their life away with plans without living the joy of just being. From this point of view, a person with an In Time perspective will feel motivated by activities that have a clear and defined beginning, middle and end. They will not accept explanations such as “Do this first and then we’ll see” because there is the risk that this activity will not be carried out in the end. They will have a feeling of paltering if they will not have all the elements presented in an In Time language.

The In Time perception prevents any kind of planning. Those that use it regularly in the work environment will not have a lot of professional achievements, compared to those that have a Meta Time perception in the professional context, as a result of the fact that they cannot manage their time. « Something always comes up! ». A person with an In Time perception will throw away money on time management books and courses, these will not help though, as it will only present foreign and hard to apply perspectives.

In meetings, people with an In Time perspective will regularly be late 15-45 minutes. Almost everytime, never on time, only accidentally or with a great deal of sacrifice. They will set their watch forward to force themselves to make the meetings, they will write it on a scrap of paper (not on an agenda, no way, this is an accessory that does not exist, or is rather empty, for a person that delights in the Perception function) the meetings 20 minutes before they take place because they know they will be late, etc. If someone tells them: « You’re 10 minutes late! » they will very naturally reply: « 10 minutes isn’t late. 10 minutes is exactly on time ». Or they will invoke the «academic quarter». These latenesses can also be based on an associated conviction attributed to an unfortunate experience like « either way most people that I meet either don’t show up or they are late, so why should I be the one that waits? ».

In certain situations, it can be a living nightmare for a Meta Time practitioner to set up a meeting with a person that has an In Time perception. If it is about two people that use the In Time perception, it is highly likely it will be even more frustrating because each of them has his/her own perception of time and they can differ a lot. This will generate answers such as «I can’t tell you now my schedule two days from now. Call me that morning» or «I don’t know what will come up tomorrow. We’ll talk then».

People with an In Time perspective can be excellent: artists, actors, art critics,  anchorpersons, entertainers, politicians, people that work in creation (artistic, publicity) because they manage, by living in the now, to express their reactions in a spontaneous manner. They are absolutely awful as: financial auditors, accountants, engineers, architects, project editors, strategists. Still, they will need an assistant or a staff that have a Meta Time perspective and that they will listen to in order to be able to perform in one of these fields. This way, they will live moment to moment until they will not have the freedom to live in the now anymore. And then they will get frustrated. This is the reason why there are so many «starving artists»: they were unable to partner up with someone that has a «Meta Time» perspective that can support them to highlight their preference to live in the now.

Sentimentally, an In Time perspective offers those that have it the possibility to be involved in the relationship and to live the present moment now with the partner. The In Time perspective on love is that it is wonderful and that it needs to be lived in every moment as it is. This perspective, manifested in an exaggerated manner leads to the «love is blind» phenomenon. Actually, it’s not the love that is blind, but it’s the ones that have an In Time perspective that cannot disassociate what they feel and observe from the outside. Also taking into consideration different combinations with other personality structures, people with the In Time perspective, although they can live and share with others (including through literature and art in general), are also the ones that suffer the greatest disappointments and ask themselves «why?», especially when they do not have a «Meta Time» person as a counselor that can «open their eyes» objectively from the outside. Unfortunately, a lot of people choose to disappoint themselves (after they have deceived themselves) and to draw pejorative conclusions such as «there is no right partner for me», at young ages, up to 30 years old, and that can usually be the result of an In Time perspective focused on negative emotions, without paying attention to the suggestions of people that have a Meta Time perspective.

In Time may also be the favorite behaviour that “shelters” in  sentimental relationships: the mental dependency from the physical dependency of the partner (the partner using In Time accuses the one that uses Meta Time that he/she does not make time for him/her), the abandonment complex and the games from the drama triangle. For a functional long term relationship, each partner needs to have, in a professional context or separately, a Meta Time preference.

Examples of personalities that (might) have had or that have this behavior structure: Mihai Eminescu, Traian Băsescu, Steve Martin, Gwyneth Paltrow.

Translation of the article ”In Time” originally published in Romanian by Ștefan Alexandrescu on the 10th of August 2012 at Discerne. Translated by Ștefan Constantin Bădrăgan, 2017. Originally written in 2007. Updated by Ștefan Alexandrescu at 21.10.2017

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The Timeline

Posted by Ştefan Alexandrescu on 13/10/2017

Motto:

« [The Romanian] is wasteful with time, more so than people from the West. Time is anything for the Romanian but a currency. At the fair, he haggles for hours for whatnots. The same goes for parties, he loses days and nights»; «It is said that [the Romanian] is undisciplined working in the economic field. When at the same time people from the West keep a regular rhythm, like clockwork, the Romanian people knows disorderly work, more like play.The Romanian does not work methodically, but in leaps; he has long periods of rest, and if needed he will work double tides and do slave work »

Constantin Rădulescu Motru (1998)

  

 

The history of the concept

The concept of the timeline was introduced even since Ancient Greece, and William James, one of the parents of modern psychology, has affirmed over a century ago that our perceptions of the events of our lives span over « a string of time ». Therefore, for thousands of years, it has been acknowledged that people had an own representation of time, in themselves. In other words, each person has its own way of representing, storing, and keeping time in their own body.

It was said, at the beginnings of developing the timeline, that, in general, Europeans tend to represent their timeline as passing through them, facing the future, living in the present and with the past behind them. This is classical In Time position.

Americans, on the other hand, represent the timeline in front of them, with the past on the left, the present in front of them and the future on the right. It is the classical Meta Time (Through Time) position.

This generalization was later retracted because people can have very different perceptions in different contexts (e.g. In Time relaxing during the weekend, but “very” Meta Time during business hours). All of the other positions derive from these two basic ones, with little variation. According to the way someone perceives it, the timeline it is split into two big categories: In Time and Meta Time.

Some specialists also consider Between Time and/or Across Time, arguing that they cannot be classified as subtypes of one of the above.

Before anything else, it is important to keep in mind that there are no “In Time people” and “Meta Time people”, even though these attitudes are easier to approach concerning an (apparently) dichotomous meta type. The timeline offers important clues as to how a client will think and react in the context for which the timeline was elicited. Throughout one’s life, this perception may change in relation to a lot of factors. People often present both characteristics in different contexts.

  

 

The perception of time in different cultures

For example, in Spain, Italy, Portugal, there is a predominantly In Time perception. There is, in extremes, that ”dolce far niente”, that can be found in Romanians as well. Romanians have a strong inclination towards In Time, even when it comes to projects. Planning is not one of our strong suits, as a people. All this considered, a very interesting phenomenon is happening in Romania right now, from a generational change standpoint. Muşătoiu (2006) shows, in an article that was awarded in the science and technology section of the Young Journalist of 2007 contest, organized by Freedom House and Edipresse AS, how the psychology of the personality is being influenced by technology in Romania and labels the Y generation as multitasking and technological par excellence.

People with a Meta Time perspective are by excellence business people. There is no way that a business freelancer will ever accomplish anything if he or she does not have a Meta Time perspective.

You will rarely find people in leadership positions with an In Time perspective, and they will not remain there for long. Any job that requires that ability to work with more than one schedule, to plan and do more than one thing at a time demands a Meta Time perspective.

Japan, USA, Germany, China offer examples of Meta Time cultures. It is the subjective opinion of the author of this article that it is highly likely that in certain countries before they went under American economic influence, there was a clear and dominant In Time perception 60-90 years ago. With the loans from the American funds, the population started not only to change their mentality towards a new value system, but also their perception of time, from In Time to Meta Time.

By Philmore1q2w3e4r (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

Example of complex representation of a timelime by Philmore1q2w3e4r (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

 

NLP and the certification system for the timeline

The timeline, though a self-standing domain, as an accredited form of psychotherapy, has been getting an extraordinary contribution from NLP through research, books, training and presentations for decades now. The timeline is a certification field recognized by the American Board of Psychotherapists. For this one needs forming and licensing, just like any other therapy field. Those that have this accreditation have the right to work as timeline psychotherapists if they have a previous qualification as a psychotherapist, or as HR consultants in organizations.

Some specialists prefer to take a certification offer that includes both neuro linguistic programming and timeline. Training lasts in total, an approximated cumulated 2 weeks and it includes 3 separate levels, after which the trainee gets the right to practice on an international level, and it is also recognized by the American Board of Psychotherapists.

This is a method to deepen the applicative field and in which the student needs to master the qualifications (s)he needs to train in light of his/her professional development:

interpreting the personality according to the way the timeline is visualized;

modifying the perception of the timeline;

therapeutic interventions to resolve past trauma;

planning the personal and professional future using the timeline;

professional career counseling;

personal and professional development and management;

improvement of communication and planning skills.

Definitely useful for a career counselor.

  

 

References

Rădulescu Motru, Constantin (1998). Psihologia poporului român şi alte studii de psihologie socială, Bucureşti, Paideia, pages 24-25, acquired from http://www.scribd.com/doc/47379717/Psihologia-Poporului-Roman at 9.09.2017;

James, William (1890). Principles of Psychology: Volume I, Holt, New York, New York, USA, apud Howard, C. (2003) The NLP & Leadership Master Practitioner Audiotraining (Audio set), Manhattan Beach, California, USA;

Mitrică, Mihai; Nicolae, Crenguţa (26 iunie 2007) Încă un premiu, Business Magazin, acquired from http://www.businessmagazin.ro/actualitate/inca-un-premiu-2512903 at 9.09.2017;

Muşătoiu, Mihai (27 iunie 2006) Generaţia Multitasking, Business Magazin, acquired from http://www.businessmagazin.ro/cover-story/generatia-multitasking-1051639 at 9.09.2017;

Translation of the article ”Linia timpului” originally published in Romanian by Ștefan Alexandrescu at the 6th of August 2012 on Discerne. Translated by Ștefan Constantin Bădrăgan, 2017. Originally written in 2007. Updated by Ștefan Alexandrescu at 9.09.2017

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Stuart McBratney’s “Pop-Up” film reviewed by Ștefan Alexandrescu

Posted by Ştefan Alexandrescu on 23/09/2017

 

coproduction Australia-Romania, 2015

written and directed by Stuart McBratney

produced by Rebecca Abramovic

Seen at the Elvira Popescu / Institut Francais Cinema at the International Festival of Psychoanalysis and Film of December 2015. Vision date: Friday, December 11th, 2015.

The topic

“The film, a comedy with dramatic overtones, presents three stories that intertwine that of an unemployed father, a Romanian immigrant woman and a theater director seeking revenge on a critic.

The preview in Romania took place in the presence of the Australian director Stuart McBratney and the actress Laura Vasiliu. Andrea Sabbadini, the director of European Psychoanalytic Film Festival will comment this movie with the Director of Psychoanalysis International Film Festival, the film critic Irina Margareta Nistor. “(From the festival website: http://www.famart.ro/pop -up/)

Critical review

Seeing this independent movie, an Australia-Romania coproduction, creates some leapingly reactions. Either you marvel at the brilliance of a line, of a scene or the exposure of a psychological mechanism, or find yourself asking what are you doing in the cinema and why does the time hang so heavy.

This inequality comes from director’s oscillation itself, who, albeit creative, hasn’t got very clear in mind what he wanted to convey and, especially, what he managed to express. I was the fortunate spectator of a projection of which the author managed to clarify widely his intentions. But probably the vast majority of the viewers will not have this privilege – as happens with the vast majority of art movies.

Based on the principle “shoot at a pigeon and kill a cow”, the strength of the film doesn’t lie on the narrative technique (the crossing of some stories that incidentally converge to a narrative event that links the characters), because here things are really forced, appearing highly unlikely and cheap. The strength is the construction of the characters, due to which, the actors (very talented, as a matter of fact) really have what to play and the psychological mechanisms which the author stresses, really have the chance to emerge.

Of course, the sublimation of the emotions doesn’t represent a very interesting or obvious topic outside the psychologists’ area, but, somehow, to his credit, Stuart creatively manages to make it cinematographic. Therefore, we have an unqualified worker who defies his elevator phobia, a Romanian woman who faces her fear of rejection and a producer who struggles in order to get recognition. What the characters do on the screen with the emotions and the situations in which they find themselves is certainly exciting and also funny, here and there.

However, the direction in which each of these characters goes is not dramaturgical, is not dramatic and is not even credible. The starting point contains an unused potential. The author’s creativity works for the movie to a certain point. That point is when the structure should intervene. Pop-Up is a comedy that wants to be a drama or a drama that wants to be a comedy and manages to be neither one nor the other, so it remains a mediocrity.

Pop Up_02

Of course, it’s not wrong to make a movie about characters. As such, Pop-Up would stay in a place of honor in a psychological portraits gallery. But its tragedy is that it doesn’t aim to be a character movie, but a narrative one. And, as such, it fails.

The definition of drama is “how characters manage to triumph despite the toughest conditions.” The definition of comedy is “how do the characters fail despite the best conditions.” So the characters fail their initial intentions (Mick does not keep the job he chooses, Neil fails with his theater play, Rada fails in finding a boyfriend) in a quite comical manner.

However, they manage to triumph, despite the conditions rather limited and desperate, not as a result of their merits but as a result of a Deus Ex Machina event type: things simply arrange themselves on the good track. How cute! It ends like a fairy tale:

  • without characters taking responsibility for what happened in their life;
  • without negative consequences;
  • without making a much conscious effort.

In a similar way, Stuart McBratney’s film manages to make a zero-sum game, incidentally. It’s not a bad movie. But is not a good one either. And it doesn’s not say anything about reality but about how Stuart McBratney’s mind works. From whom I hope to see better.

Pop Up_01

My score: 5/10

Stefan Alexandrescu

Occasionally, film critic

Translation of the article ”Recenzia filmului românesc „Pop-Up” (2015)” by Ștefan Alexandrescu, initially published on Discerne at 21st of January 2016.  Copyright © Ştefan Alexandrescu 2016 for the Romanian original version. Translation by Alexandra Ioana Mateiciuc. Copyright © Alexandra Ioana Mateiciuc, 2016 for the English version of this article.

 

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How to Make a Scientific Comparison Between Men and Women in Terms of Intelligence and Stupidity

Posted by Ştefan Alexandrescu on 12/09/2017

Certain research tend to prove that men have a slight advantage regarding intelligence as compared to women, which increases with age

At the same time, when it comes to stupidity, men are absolute champions both in numbers and in intensity, as this research shows (here, here)

So, in order to draw an oversimplified and non-scientific conclusion, men have relative chances to eventually be more intelligent than women. However, they have good chances to be stupider than women.

Of course, in order to correctly test the observational hypothesis, according to which “women show their stupidity faster than men”, a study should be performed which would approximately have the following design:

– we run a stupidity-measuring psychometric questionnaire to a lot standing a good chance at providing a lot of stupid persons

– we run an interpersonal intelligence-measuring psychometric questionnaire to a lot having good chances at providing many persons with skills of fast knowing the other people – for instance, therapists, coaches

– we choose an equal number of stupid people, both men and women

– we choose an equal number of intelligent people, both men and women

– we make the groups interact, as follows: each intelligent person shall evaluate in a sequence all stupid people, and shall establish their level of stupidity, and measure the required time until reaching this conclusion. In the end, for each stupid person, we shall calculate the mean value based on the reports of all intelligent persons.

– in the end, it shall be checked whether women have shown their stupidity faster, and all sorts of other interesting things.

Of course, it would also be required for all participants to also be measured in terms of other psychometric traits, which could influence the study: size of the information (general, details), level of energy (proactive, reactive), the speed of reasoning, which can influence the speed of the answers.

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Film culture

Posted by Ştefan Alexandrescu on 24/08/2017

 

Who doesn’t like movies? I have only met 2 people in my whole life which claimed that they didn’t like movies and even them have certainly enjoyed some films.

As with any kind of art, in order to experience it, you must first understand its specific language. There is a certain grammar to making sense of visual images that is being commonly used in films in order to make sense of it all. The grammar might be obvious, but is actually very subtle and we only become aware of it when a rule is broken, in the same manner we become aware of a mistake in somebody’s verbal expression when breaking a grammar rule.

A film culture signifies two different things:

  • watching and deeply understanding a certain large part of what is commonly accepted as movies which made it into film history, have been awarded, acclaimed and stood the test of time

  • the ability to discern the quality of a work without having any context or reference for its understanding

They are interdependent, but can also be independent. Thus, with a proper guide and list, someone can easily go through a list of n “best movies of all times” and learn by reading and assimilating what was already interpreted and expressed about those movies. In the same time, someone can learn to discern the value of a film by watching movies about which (s)he does not read or know anything and trying to discover the meaning, the symbols, the signification by sheer intellectual effort based on the skills of the spectator.

The best way is to do both of them, with precaution. Which are some of the precautions that must be considered when creating an authentic film culture?

  1. Watching must be combined with reading about the respective films, at a certain point, either before or after the viewing. Each viewer should use his or her own capacity of making sense of the spectacle, then compare it to what the analyzers, critics, reviewers and historians have written. Thus, a critical argumentation may start to develop, that would allow the film fan to support his or her views.

  2. The importance of critic must not be underestimated and must not be overestimated. Critics are people who usually have a film culture and make solid arguments by knowing and arguing for what they believe, so they deserve to be read. In the same time, some films don’t get the attention of enough well-prepared critics and can have many negative reviews, which aren’t well (or at all argumented). Critics can be influenced by political context, currents of opinion and own prejudice, not to get into the details that they might change their mind in time.

  3. The fact that one hasn’t understood anything from a movie does not automatically qualify the movie as “bad” or of “low quality”. Such a verdict, without sufficient culture, can in exchange qualify the viewer as a snob ignorant. Therefore, some people, being afraid of not being able to argue their own opinions or being afraid of being judged, never dare to express their negative opinions of films, especially in public.

  4. For understanding certain authors or certain film cultures, or film currents, one must have seen other representative similar work within that vicinity, especially when considering authors which are very cryptic or film literates (such as Andrei Tarkovsky, François Truffaut, Eric Rohmer, Steven Spielberg, Martin Scorsese, Quentin Tarantino). Not being able to understand the work of such authors is normal even for a film literate who starts to “cut his teeth” with such work. Multiple viewings and readings may be required. 

  5. There are currently two large production and distribution systems for national cinematographic industries: Hollywood (USA) and Bollywood (India). Still, films produced and distributed from the European Union make their emphasis, as do Asian films. Therefore, to really have a film culture, one must have a universal, international culture, from all spaces and all times. There can’t be “too independent” or “too foreign” or “too old” films.

  6. No matter how hard one tries, one cannot see in a lifetime all the movies which are well worth from the history, especially considering each year more movies are being produced than the year before and it’s impossible to even to keep the pace with what’s new and interesting, not to mention the classics that in some cases can even be viewed for free on the internet. Therefore, it makes sense to reduce the number of “bad” movies and increase the possibilities of watching better movies. If someone only watches commercial films and gets used to it as a normality, that person will not be able to appreciate the values of a good quality film. Watching better films (such as masterpieces, classics) makes the bad quality movies obvious like the darkness disappears with the light.

  7. The quality of a film must be judged taking into consideration the genre or genres it can be framed into. Understanding genres and differences between them is key in judging it as a value in itself. By watching the classics of the genre (for example, “The Godfather” for crime, “Gone With the Wind” for love story and “The Maltese Falcon” for film noir), you can have a frame of reference in judging an individual work. Sensible comparison of films is allowed on basis of genres, authors, currents, story line and format. Foolish comparison between films happens when someone considers “a drama is better than a music-hall” or “a thriller is better than a horror”.

  8. The quality of a film must not be confounded with the emotions it depicts or instills. For example, some women might dislike horrors because they get scared, but that doesn’t mean the movie has a low quality. A historical drama may instill sadness, as a war movie may instill rage, but calling the movie “ugly” doesn’t make it bad. For example, some people (especially Italians) have the idea of judging the quality of a movie as being “beautiful” vs “ugly”, in terms of the content, not of the quality of the representation. Considering this, it is important to remember that art doesn’t necessarily have to cover beauty. Art can be used to represent truth and truth isn’t always beautiful or pleasant to look at.

  9. There is a difference between film tastes and film opinions. For example, some people might have a taste for a certain film culture, or genre, or author and they will be likely to consider some work more interesting and valuable on that criteria. A film opinion, on the other hand, must always be an educated film opinion of a person owning a film culture. “De gustibus et coloribus non disputandum” can’t be sensibly used as a pretext to avoid contradiction when talking about a specific film.

  10. The informative value of a film must not be mistaken for its artistic value. For example, a docudrama may be a very interesting factual reconstruction of a historical era, and a very boring movie. In the same way, a very exciting history film may be an utterly wrongful mystification of actual truth. One must remember that film served and continues to serve as means of propaganda, brainwashing and one must consider the value of the representation, not the value of the content. Often (and even more in the last years in film festivals), films are judged exclusively by their daring content and not by the inner artistic value of the depiction.

Which are the advantages of gaining a film culture?

Films offer you the possibilities of voyaging in places and times you haven’t been before. They explain to you how some systems work in order for you to better understand the reality. Films offer you the experience of a spectacle, with emotions which you wouldn’t otherwise feel. Films offer you the possibility to learn from the lives of others, real or imaginary people, to find models which are inaccessible directly. Movies also convey powerful, beautiful, abstract messages using audiovisual means of expression that may inspire you, move you, change you. Understanding some movies can also prevent you from being manipulated by propaganda, commercial work. This experience can run as a bridge between you and people who work in art and extend your perception of the conceptual, immaterial world: what lies beyond words, facts and objective reality. In the movie world, one can find the inspiration and the models (s)he could not get in the real world and use them as a stepping stone to success.

What are the consequences of choosing films whimsically, remaining ignorant towards this form of art? Here are some of the common consequences of not truly developing a film culture. These are not life threatening, but they make for a lesser thrive.

Ignorance in appreciating movies can be manifested:

by overly enthusiastically appreciating what most rightfully consider rubbish

by over criticism of work which isn’t understood

by the inability to give an honest impression based on arguments after viewing a film

by the lack of ability or will to follow the narrative story of a movie, forgetting anything in a short time after watching it

by watching movies as a mere entertainment, thus discarding their artistic potential, without thinking of considering it

by watching only films from a certain culture, period of time, genre, author and discounting other possibilities

by adopting the ideas of the majority without thinking for oneself

by saying a general or vague thing about a movie when asked for an honest, in-depth opinion

by overly criticising the author for not doing the movie the way you wanted it him to (it’s his movie, not yours)

through judging the quality of the movie by its content, its genre or the way one may feel when watching the film

by avoiding to see new movies being scared of not being as good as those you already know

by criticising the authors of a movie for not doing a good enough adaptation (original literature will in most cases be better than movie depictions)

by being overly attached to or opposed to the value of a movie being “old”. Time creates strange effects for different people: some exaggerate the “timeless perspective” creating a positive aura around a film that didn’t exist when it was released or by unjustifiably comparing it to the modern means.

Psychologists came tot he conclusion that some films are well worth watching because of the discussions they generate for people around day to day topics: what are the views, the perspectives, the considerations of a certain person on the topic of how a certain character behaved? This way, movies can be used as a factor for connection, encouraging debate and knowledge.

How do you relate to movies? Do you have a film culture? How much time do you allocate reading about films before seeing them or after seeing them? How much do you talk about your conclusions about those movies with other people?

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In Which Mirror Do You Prefer to Look?

Posted by Ştefan Alexandrescu on 11/08/2017

The Mirror of the Bible

To look in the mirror in a spiritual way is to live according to the Holy Scripture. The true esssence of listening to fragments of the Holy Scripture during the holy liturgy is to carry those to others. There are two ways of doing that. The first is to tell your friends what you learned, what was taught at the Church. This is called “the liturgy after the liturgy”. The other, more powerful way of carrying to others the message is to live by it, practice what is being taught.

First, about talking to others. How do your friends plan their meeting with Christ? This is a simple yet powerful question. Indeed, how do they do that? If they weren’t present at the liturgy, how do they practice what was taught? What stops them, if anything? How can they get counsciousness, if they choose so, of the options and the benefits of meeting Christ in the Church or through their deeds, following on the footsteps that lay on their path to redemption? How many friends do you have that bring you to Christ?

I do not preach to only have Christian friends. There is something to be learned from each person. Openness can be welcomed, in my opinion, as long as it doesn’t require accepting the relativism of truth. Such relativism is the claim that all or most spiritual or religious beliefs are correct, or that there are even are more which are correct. Relativism is in itself a religious frame. Keeping each person’s beliefs is something which can be done with firmness and gentleness, while sometimes exploring how do they apply to a particular life situation. I don’t believe the Bible teaches what our attitude should be about modifying the weather or genetically modified organisms in the food. But discussing about such topics keeping the balance of discernement in mind helps us explore the roots of each idea. Therefore, talking to people with different, even opposite beliefs shouldn’t be so scary. If you really believe what you believe, then you believe it enough that you may allow yourself to doubt it, still keeping enough arguments to return to your spiritual center.

Considering that one knows everything right even in the Orthodox Christianity is a dangerous temptation, therefore, one should keep an open mind, not to change the rightful faith beliefs, but to extend them in ways that make sense today, in this world, without posing a threat to the Christian tradition.

For example, if you share an idea through your behavior, an explanation or an answer and another person rejects it, you could feel ashamed. Either of what you said or of the fact that you wrongfully hoped the other person would cherish your idea. If you feel shame because of what you said, the case is that you didn’t really believe it so much (and you cherished your image more) and in the latter case it is discounting the reality that each of us is entitled to own beliefs, including rejecting other beliefs.

This is what freedom of expression means: that you allow and accept, and even fight for the right of another person saying something you don’t agree to. In their essence, both totalitarisms (such as communism, fascism) and political correctness (cultural marxism) admit no opposition and no middleground. Totalitarisms use propaganda and mass control and political corectness uses public relations, lobby and public policies. In essence, in a true democracy nobody should feel ashamed of saying what one thinks and believes out of fright of negative repercussions.

 

The Mirror of the Idols

What is the alternative to looking in the mirror by living your life according to Holy Scripture? It is looking at what you think you can become without God. You become the idols you serve.

For example, if you serve wrath, you become wrath. In its extreme, hateful wrath makes anyone so insignificant until it all becomes a dot, a target to fire at. Wrath can be alternatively directed at a behavior, if emotional intelligence is used. For example, a parent may tell to a child: “I love you, therefore I am angry at your wrong ways”, and by that a negative emotion can be used in such a manner that it doesn’t become an idol.

If you serve pride, you become pride. For example, if you congratulate someone because you want to be congratulated yourself or want some attention, you have not only taken that person’s right to be redempted by rewarding that person in the now (rather than the eternity), but you have also become the exponent of pride. The idol is what gets ahead of you. If a parent emotionally supports a child to do something positive, then it is not pride which is fed (unless the parent actually is proud of himself), but the child’s self-esteem and motivation for learning and repeating a useful behavior.

If you serve lust, then everything you might have gathered in life through planning and discipline is put at the altar of whmisical desires to be sacrificed. Lust is an enemy to wisdom and the clouding of the mind – not only in the sexual form. Within lust, one may become the most urgent urge that emobodies the indisciplined and uncontrolled human being.

If you serve greed, then your identity becomes attached to the things you posess and/or aspire to posess: your value becomes what you are worth in the eyes of others and what you see in the mirror when you look at what you use to cover yourself with.

If you serve gluttony, your body will likely take the shape that you give it by serving this god. Both greed and gluttony may embody the desire, the aspiration to have the own physical needs met, believing that if one doesn’t do that, nothing and nobody will, when in fact only serving others through our talents can truly establish a balance. Of course, one must know how to choose who to serve.

If you serve sloth, then abandoning reponsabilities and gifts is a spiritual suicide, giving up to pessimism and negativism, depression and despair. For example, taking a calculated break after hard work is something which can bring balance, but you cannot counteract an exaggeration, an extreme, with another extreme. Two wrongs d’t make a right.

If you serve envy, then you feel a certain inferiority which tells you whatever another one has that you value must be used to bring him or her down, instead of using admiration as a force to take learnings from a model.

Which Do You Choose?

There you have, in a nutshell, the two possible mirrors between which you life pendulates. When you stop and look, what do you see?

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10 Useful Skills That Will Make You A Better Entrepreneur

Posted by Ştefan Alexandrescu on 31/07/2017

 

Working as a consultant for entrepreneurs is exciting and stressful in the same time. I know, because I’ve done it for years. So I decided to share some of my observations that might come as very useful for entrepreneurs and not only.

Not having these skills will not ruin you, but it would certainly slow you down. This is not an exhaustive list, just a “top of my mind” approach that I think would be very precious especially for those in the beginning of the road that make the leap from freelancing to entrepreneurship.

  1. Creating rules based on your principles. Any company is similar to the entrepreneur which creates it. In the beginning, especially if you don’t have a lot of employees, it will be easy to express how other people should behave, act or think concerning your business in order to respect what you want to create. Principles are like a lighthouse in the dark and in the night. In the beginning, they might be clear and easy. But the best way to share them is to express them as laying foundations for the rules: not too many, not too few, but clear for everybody. Once set, everyone must respect them. You must respect them the best. In the same time, it is important to train this skill, because your principles evolve and so do you.

  2. Express gratitude. Train yourself to use any anniversary, any opportunity in order to thank people which have made a contribution. Thank your clients after buying from you. Thank your collaborators for doing a good work. Thank your employees for reaching the goals. Thank your partners for supporting you. If you believe in God, keep this in mind: do not wish for God to give you how much you can take! You can take and have as much as you want as a burden in this life. Whatever you want, God can give you. But, in order to keep it, you must remember to be satisfied with less and with more, to take any success as a gift from God and not as a merit. The gratitude is a key skill for an entrepreneur.

  3. Recognize the teachable people. There are no real incompetents, only people who don’t manifest or have lost the capacity to learn. Therefore, choose wisely to work with only those people who can be taught. Do not hope that giving chances to seemingly talented people will make them fly and become stars. Most oftenly, the people you like the most are not those which necesarrily perform the best. Welcome the people who you choose to improve their careeer working with you!

  4. Train yourself to make distinctions between options, possibilities, opportunities and probabilities. All might sound similar, but they are very different. Anything is possible until you have to chose options. Those options must be at least probable. Between the options which are probable, you have to prioritize your opportunities and decide wether you want to choose them or create them. But remember, whatever you do, your options must not only be possible, but probable also! Many young professionals start their entrepreneurship career doing business plans like they did during faculty, but fail miserably. Know your territory and act upon that knowledge!

  5. Constantly develop yourself. What happens when the one thing that you are able to do for your clients is the thing that stops you the most from developing yourself? The competition will likely take over in a matter of time. You need to constantly be a source for re-invention. Working for your own development should not be in a competition with working for your customers or with your employees. Time for yourself to develop is also needed in order to enhance your business.

  6. How much do you allow yourself and others to act authentic in a relationship? Find and recognize the other people’s values, beliefs and convictions. Beliefs are convictions we believe to be true. Attitudes are collections of beliefs and values around a certain topic. There isn’t such a things as a “non-value” or “anti-value”, there are only different beliefs, values and attitudes. Erach person is motivated by different scopes and if you learn to discover those asking specific questions (such as some from LAB profile), it is worth to use them and to link them with each of the important actions that need to be taken for your business plans to work. Values lead to motivation. Motivation leads to vision. Vision leads to strategy. Why? Because where there’s a will, there’s a way. If the strategy does not take into consideration the values of the employees, it will be a difficult to implement strategy.

  7. Use the faults of the employees in the favor of the teams. Knowing that a certain person has a low performance in a certain area means that you know not to delegate to that person something (s)he might do which is wrong. Creating teams taking into consideration both their strong points and their weak points is a service that you can do creating the kind of complementarity that the collaborators could and should appreciate.

  8. Constantly shape in your mind the model of the best entrepreneur that you can be. How does that feel? What does this model do? How do you see him or her? Remember, it’s a model, it’s not Superman, it doesn’t have to be perfect. Practice in your mind what you would do in different types of situations: with your employees, with the clients, with the partners. Put yourself in the shoes of people who need to make difficult decisions. What’s worth doing to become such an entrepreneur? What is it important to giv up in order to become this model?

  9. How do you manage to diplomatically tell the truth and be convincing without lying? Practice rethorics and argumentation. What’s worth doing in oder to prove that you are right? Sometimes, it’s not enough top be right. It also depends how you say it. Having different reframing strategies in order to make each person think in his/her way is required, because not everybody will be convinced by the same arguments. In business, it doesn’t matter so much who is right, it matters what makes things profitable. Also, please keep in mynd, what others perceive as a message matters, not what we intend to transmit.

  10. Serve your clients, for their own good, don’t please them. Politicians, coaches and psychologists may oftenly be “punished” for actually serving those who chose them. Pleasing the clients is something which others can do very easily, but it takes some courage to educate your clients to recognize their own deep needs and to be glad they are actually served by what you are offering.

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