Plea for Branding in the Disneyland Civilization. Part II. Consumers

    After the fall of communism in Central and Eastern Europe, another form of atheist materialism has unfolded its ideology. This is the Disneyland civilisation. Branding in the Disneyland civilization has two actors on which I am focusing: companies and consumers. I wrote about companies from this perspective in the last month’s article [1].… Read More Plea for Branding in the Disneyland Civilization. Part II. Consumers

Plea for Branding in the Disneyland Civilization. Part I. The Companies

    Motto: “We are… the un-proud non-possessors of objects whose chief substance is that of the transient symbol. Our Puritan fear of the love of things turns out to have been groundless after all, for we do not love things or even possess them: they pass through our lives as barium passes through the… Read More Plea for Branding in the Disneyland Civilization. Part I. The Companies

A Hidden Advantage with Unrelenting Standards

“After all, I still do not understand why it is such a big problem to have <<unrealistic standards>>. I think it is a quality to be a perfectionist!” “Yes, that is because you think that the imaginary or intentional advantages are better than the disadvantages and real consequences of your behaviors” “Such as?” “Such as… Read More A Hidden Advantage with Unrelenting Standards

Questions and Answers on Financial Intelligence Consultancy

Two weeks ago I wrote about a new opportunity for those who want to grow professionally in the direction of financial intelligence. I will answer in detail several of the questions that you may have regarding this service.   Which is the proposal, basically? You come with the evidence (expenses, projects, objectives), and I explain and… Read More Questions and Answers on Financial Intelligence Consultancy