Customer Satisfaction in Modern Society

“An investigation of the cross-national determinants of customer satisfaction”, by Forrest V. Morgeson III, Sunil Mithas, Timothy L. Keiningham, and Lerman Aksoy. Published by Academy of Marketing Science, Oct. 2010. Retrieved from Springer Link, Nov. 2010   Original Abstract of the Thesis Many multinational corporations have implemented cross-national satisfaction measurement programs for tracking and benchmarking… Read More Customer Satisfaction in Modern Society