Analytic Vision

Posts Tagged ‘services’

The Same Kind of Different As Me

Posted by Ştefan Alexandrescu on 30/04/2017

Working as a marketer for freelancers and entrepreneurs can sometimes be very interesting because you have different  opportunities. Such an opportunity is to find out that many of those who are offering services, especially personal services, are looking for clients who are just like them. That means that, for example, that the coach might be interested in having the kind of customers who are interested in personal development and aiming goals, the same as him. The coach’s clients would be very similar to the coach and less preoccupied with solving problems, traumas and other kind of issues. That is, not the kind who are going to a  therapist for solving problems, as coaching is in the goal business.

So, for example, what if a marketer has a preference for a kind of public or kind of audience that has some kind of value for the resemblance it falls to him or to her. What does that mean? It means that the marketer might hold or see a value, an interest, in marketing to the same kind of different as themselves. That implies that not only do these people might think or choose in the same ways, but they might hang around in the same kind of networks, in the same kind of contexts, social systems and they will be much more easily found there.

One of the problems that such entrepreneurs and freelancers have is the fact that they do not consider themselves as ready or as prepared to deal with that audience. Why? Because maybe they think “Oh, I do not have enough time to spend at the kind of networking events that the people like me would go to”. So, there is a tendency for some freelancers to have this kind of idea, this kind of optimal idea about how or where or when it would be appropriate to find the right clients. But the truth is that (1) usually people are looking for solutions for their necessities and (2) these necessities are not always the same as everybody else’s (they might be so personal that only a limited number of people would have the same interest in the same moment). So it is often difficult finding an audience because you have to find a niche: that niche presents the  challenge of personalizing, of customizing a certain lifestyle.

So, for example, if you would be a dentist searching only to find the kind of customers who are interested in replacing their old works with quality, with top quality material, what should you do? You would have to find those clients in the right place, at the right time, and having the availability of joining such a promotion. Why? Because, for one thing, the longer people live, the longer they have all kinds of interventions, such as correcting decaying teeth. But in order to find the person who decides “yes, I would like to replace all the works from the course of my life with top quality material, very healthy and very resistant”, that means that you will have to have the kind of advertising, that directs those people to you as a supplier, within that window of opportunity. Where do you find them? How do you find them?

Of course, one of the top results, any supplier’s answer is: “Well, you find them advertising on the internet”. Yes, that’s something we can all agree upon, but beyond that, where do you go to find these customers? How do you approach them in a way that is consistent with your values and their values? Moreover, how do you overcome the resistance, the barriers of some people who might need, want or might even be likely to use your service? In order to buy that service from you, and not from your competitor, what should you do?

No matter how fine, how great, how wonderful you think what you’re offering is, if there is a request that means that there are suppliers, that means that you are in competition. No matter how special you think you are by offering a certain service or a product, you are actually in a big, big competition, because you are not only in competition with the potential suppliers who are offering for the right kind of product or service that you are also offering.

There are also the consumers who might accept something lower in price/quality, something different. There might be some potential customers who do not know that you or your services exist, who might not know that you have something of value to offer, so those people will buy different things. Maybe by the time you come along and treat them right it will be too late, or they will be broke, or they will not have that necessity any more. So, it’s not only a question of finding the right people, it’s also a question of being aware that you are in competition with many other suppliers who you might  not know of, and you might never know of, but who will take some of the clients’ money instead of you as a supplier.

Therefore, in this search for “the same kind of different as me”, when you are looking for the kind of audience that is similar to you, you also have to take in consideration that you are not the only one. Most likely, there are many other people just like you, entering the competition for the attention and for the availability of the same audience that you are hunting for. Therefore, in order to have and apply this kind of promotional strategy, this kind of marketing strategy, you need to first have a functional system of identifying the right people at the right time, and it might seem that this is the marketer’s job.

For instance, once you have a marketing manager / consultant, then it is his or her job to do just that. They should think about how that ideal customer thinks. It’s very easy to think “whoa, that kind of person just thinks like me, too”. Well, that kind of person that just thinks like you is not your client, that person is your competition and that person is looking for clients as well.

In such a market, you need the kind of potential customers who would be interested in giving you a chance to support them and help them with whatever they want or need, correct? So, in your search for the ideal audience that you are constantly looking to connect with, keep in mind an important aspect. You have to convince the potential consumers that they might need to be a little bit more aspiring to be like you. Some consumers who are buying services or products directly from other people are doing this because they are interested in having something better than they can create for themselves, so they would have a model that they would stand up to, that is an inspiration to them. In consequence, it doesn’t matter how much you think that it’s worth what you are offering. It matters what does the real person who is paying you can be satisfied with. Can (s)he have your products or services and be happy with what you are offering, when you are providing that service?

Of course, some people might say “where there’s a will, there’s a way” but you also have to have some kind of motivation or strategy and not just a vision. This kind of vision that I’ve been writing about needs to be real and provide results. You may also take into consideration the impact of motivation. For example, how does motivation relate to fulfilling those needs or desires, how much motivation do you need your consumer to have in order to push that button, to place that order, to have those results that you want them to have? How much motivation do you need in order to connect to those people?

If you think that the kind of people that you are looking for to buy your services or products might be very motivated, you must also think of the fact that it is very likely they will find very fast a supplier who would provide their services for them, or they would even solve their own problems on their own. Such determined customers might thank you for going to them, so, for example, you should think that you are the kind of person who would more likely offer something. Therefore, you are mostly a seller and not a buyer, this is a kind of vision that influences your motivation into finding the right customers to buy from you.

But if the customer has the vision that “whoa, I am first someone who wants their needs to be satisfied“ that means that person is a consumer in the first place, and not a seller, right? So, that person would be interested in having some offer that would connect to your vision + motivation and when that happens, you become aware of what customizing lifestyle means. Why? Because in each person’s vision, there is a certain lifestyle that someone can have or dismiss, and when you choose to include something in your lifestyle as a buyer or as consumer it means you already have a certain degree of motivation. It means you already chose a path and if you are not on that path, right then, that means you as a consumer have already gone beyond that. So what do these people who you were so keen on serving do? They move on, they evolve, they develop, they change their needs, once a person has their needs fulfilled or definitely lost the chance to have them fulfilled, they will move on, OK?

In conclusion, you either decide to fulfill a buyer’s need in a way that a customer will come to you, supplier, and say “whoa, that is great, that deeply and completely fulfilled my need” or you become the kind of supplier who supplies for one need, for one moment, for a few moments and then is gone. The world is full of this kind of suppliers that don’t need too much differentiation from one to the other.

One of the most difficult things to accept is the fact that once a need has been  deeply fulfilled, somebody may not need it anymore, OK? So, for example, if we are to consider that dentist I was giving as an example, once a patient had all the dentistry works replaced, that person does not need that anymore, it is a once in a lifetime offer to do that service for someone. Of course, we are not referring to the services for the products that keep on fulfilling the same and the same and the same need that gets refilled. Of course, people will always need something to eat or to drink. So, if you are not in that kind of situation where you fulfill a need which is renewable, you might find yourself in a very special niche, in a very challenging niche, in the niche of making the difference in someone’s life. But, I think this is the most special, and most rewarding kind of niche that you can be into. At the same time, it’s one of the most challenging, because as I was mentioning, you can never be sure that you find, at the right moment, the same kind of different as you. So, you have to be prepared to serve whoever is the potential client who might need your services, to actually need them, OK? Keep this in mind while you hunt for the perfect customer or for the perfect strategy in your marketing.

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NLP Schema Dynamics Consulting with Stefan Alexandrescu

Posted by Ştefan Alexandrescu on 25/12/2016


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Psychologists have worked for more than 100 years in order to find explanations for how the human mind and personality works, to heal the problems hidden deep inside of us. Personal development fields such as neuro-linguistic programming and transactional analysis have come up with effective and efficient solutions for breakthrough to success. Clinical psychology and development of excellence have been long time separated. Now there is a possibility to unite the best of both world: heal the suffering mind and personality and drive it to success and performance.

Questions for you

  • How would it be for you to find out what holds you back to access your full potential and succeed?

  • How can you confront, heal and solve your traumas?

  • Do you want to find the deep psychological and emotional roots of your problems?

  • Are you ready to confront a profound truth about who you are and and how to get yourself out of your way?

  • Have you implemented powerful changes using fields such as psychotherapy, coaching, personal development consulting but only up to one point?

If your answer to any of these questions is “YES”, then this will interest you.

Please read the following lines, as the world they open up might amazingly transform your life!

A revolutionary approach

My name is Ștefan Alexandrescu and I worked one on one with hundreds of customers since 2004. I have always been interested in finding out why some of the people who came to me for various problems or goals succeeded after just 2-3 sessions and some needed tens of sessions. Now I found out and everything else I knew fitted in like a puzzle.

The key I was missing was offered to my by schema therapy, but I found something even better. Using advanced techniques that I tested and developed in working with clients, I have found out what some might call ”the Holy Grail” of psychology and personal development. I have developed an integrative approach using schema therapy conceptualization and homework, Spiral Dynamics theory, NLP techniques and various correlations with other psychological theories that is unique.

Answers for you

I have so far worked with 6 customers in 2016 and after tens of individual sessions I have come to some amazing results.

  • Do you also want to know and deeply understand how your personality works inside out?

  • Do you also wish to unveil the deepest roots of all your sidetracks that cover your potential?

  • Do you want to set your path straight to a powerful future that will fulfill your goals and talents?

  • Do you also want to embark on a journey confronting all the fears, limiting beliefs, uncovered traumas and inner conflicts in order to break through of them?

  • Do you want to find out what has been keeping you from becoming who you were meant to be?

If your answer to any of these questions is “yes”, then please keep reading, because I am going to present you how and what.

The questionnaires

The first thing you need to do is to complete several tests (psychometric questionnaires), totaling a few hundreds of questions. These will require a lot of concentration and a state of introspection. Based on your answers at those questions, you will have to send me the results and I will calculate your scores, make a few correlations and offer you a free evaluation.

When we meet, either face to face or through Skype, the evaluation must be done with the results open (all the Excel and PDF files), so that you have a full understanding of how the model of interpretation works for you.

The tests I will give you will have identified a detailed list of:

  • your strong points, in skills, talents and personality traits

  • your main weak points, that hold you down from reaching higher goals

  • how these are correlated with your experience and manifestations

These tests work within the correlations between various theories from NLP, transactional analysis, Spiral Dynamics, schema therapy and classical psychology.

The tests can be done for free in a variety of forms. The first consulting session of brief, general interpretation of these profiles is provided fully free of charge, with no strings attached. If you decide that you want to start a journey of deep transformation, a program tailored specifically for your needs awaits you. The program is designed to be flexible and very efficient. It will require time, money and effort, but I promise you it will be one of the best investments you have ever done in your life if you choose to go through it.

You have now the chance to be part of the second wave of clients using this integrated approach between personal development for excellence and clinical psychology. This has already provided amazing results for clients in just a matter of months! Please inquire further if you want to know more about the consulting activity of Stefan Alexandrescu in 2016.

This isn’t for you if:

  • you cannot allocate at least 2 hour/week or 1 hour/week for the consulting session and at least 3-4 times more for homework (journals, letters, goal formulations, lists, questionnaires)

  • you think 50 euros/hour for a program that can change your life in a few months is too much

  • you are afraid to confront yourself, discover yourself in depth

  • you don’t care about what happens to you in the future

  • it’s OK to postpone your goals, happiness, fulfillment or healing time and again

  • you don’t have the discipline to invest the efforts into your development

with the likely results that:

  • you will try to fix surface issues (effects) which will appear in your life in various ways, with little chance to approach the deep roots

  • you will try to fix behaviors (effects) in stead of beliefs, emotions and experiences (causes)

  • the problems will cost you more than solving them

  • feel this sounds great, but you don’t have a few hours to complete the questionnaires

This is a difficult and challenging process. Not everyone is up for it. Are you ready? I can promise you this:

  • you will unveil painful memories

  • you will understand the mechanisms of faulty behaviors that endanger your life as you know it

  • you will experience intense negative emotions

  • you will feel disappointed towards people in your life

  • you might try to find excuses to interrupt the process

with the likely effect that in the end:

  • you will have deep insights

  • you will be able to choose in the present what is appropriate for you

  • you will understand and accept yourself and others

  • you will experience the power of forgiveness

  • you will train the skills you need to perform

  • you will become a better parent

  • you will be able to heal deep wounds in the past that restrain you from being yourself.

Start now!

The first steps are to get in touch with me, receive the questionnaires, complete them, let me score them and receive your free evaluation!

Find out more! Get in touch NOW! This is for you!

Ștefan Alexandrescu

0040 729 034 883

stefan [dot] alexandrescu [at] yahoo ]dot] com

Copyright © Ștefan Alexandrescu, 2016

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Happy New Year of Your Life!

Posted by Ştefan Alexandrescu on 01/09/2012

Not so many people think nowadays that the 1st of September is also the beginning of a new Church year. It is considered, based on the Old Law of the Old Testament, that this is the date that the world has been created by God and also the date Jesus Christ started His activity. All the Orthodox Christians and all the Jews start the new year on the 1st of September (Tsiri, in Jewish).  Also, in this month, it is considered that Moses got down from mount Sinai  with the ten commandments and in September, Moses’ ark was left by the waters of the Flood on mount Ararat. Also in this month, Solomon’s church (it was raised by him) has been benedicted and it has received the Ark of the Covernant. Also, today, the Orthodox Church charishes Saint Dionisie Exiguus, the one who reformed the Roman calendar and divided the time in ante-Christum (BC) and post-Christum (AC), thereby having as year of reference the birth year of Christ. This date has been established as the beginning of the Church Year at the first Council of Niceea, in 325.

In the corporate world, it is the month when all begins again after a long and lazy summer. The next three months will be full of activity, enthusiasm and anxiety, especially on the financial trading markets. Expect a lot of events to happen one after the other really fast.

It’s great that today it’s Saturday, since we all might have some extra-time to reflect and analyze what have done in the past summer or even since  September 1, 2011.

Besides all that, I have two reasons more to celebrate on this particular day, as two of my best friends celebrate their birthday today. Therefore, I will take some time to write a little bit about each of them.

Both are young entrepreneurs, between 25-30, which have started earning money through their own independent work in the past year. Congratulations! I am always happy and glad to know that some of my friends have succeeded in the marking the first corner stones of their financial independence as successful business persons. While it may require a lot of resources and sacrifices, I have always considered freelancing and entrepreneurship as a positive development from the status of employee. It’s a shift in thinking, because it requires you to think strategically.

Let’s take a closer to look to each of them.

Dan Gornicioiu.

We know each other since 1988 and we have been friends since 1999. He is my oldest and best friend (oldest, not the eldest). Our communication has remained so strong that even when I moved in another neighbourhood, another city, or another country, we have still remained best friends.

Dan is a stomatologist. He works daylight at his own medical cabinet in Iaşi, Romania. He previously worked for several years as a medical sales representative for various pharmaceutical companies. This year, he has asked my friendly advice for prioritizing his life objectives and has finally decided as an urgent goal being a freelancer in one of European Union’s largest 100 cities (by population), which is quite a performance challenge.

What I most appreciate about Dan is his moral  and religious values, his conscience of doing the right thing, no matter how hard it is or how long does it take. He is an energy-driven happy man, thorough worker and a very aware human being, who doesn’t need his mind to be debugged [en, blog]. As an action man, Dan likes to share his preoccupation and knowledges with other people, so I strongly advice you to check his Facebook profile [ro, FB]

I have mentioned about Dan in my blogs here [ro, blog] and here [en, blog]

I wish him a lot of satisfied clients, recommending others as well. I also wish him to keep his patience, calm and coolness. If you are in Iasi and need a dentist, I strongly recommend him. You may contact him at his public official address, dan [dot] gornicioiu [at] facebook [dot] com. Happy birthday, Dan! I strongly think this following year is one of the most important in your life!

Irina Iliescu [en, htm].

We know each other since 2007, when she responded very positive to some of my articles on self-esteem I was then publishing on the Romanian blog DaMaiDeparte [ro, blog] and we became friends in the spring of 2010. I highly appreciate her for the great positive energy she has, the strategy-oriented mind and the ease of communicating to everyone.

Irina Iliescu is both an entrepreneur and an employee. As a creative lawyer, she has been working for the previous 4 years at Dragomir şi asociaţii, a Bucharest law firm, where she specialized in juridical consultancy.

Last year, Irina started her main entrepreneurial project, ProfiMeter [ro, php]. The “Easy Startup” [ro, blog] business is based on a software tool available online, for entrepreneurs who want to calculate the expected profitability of their business, making it a great tool for business plans and financial budgets. It has received in 2012 the award for best services company, at the Hall of Fame Gallery organized by Junior Achievement Romania within the Start Business BCR [ro, php] contest. More about Junior Achievement competitions here [en, php]. This project has also participated at different entrepreneurial events from Romania, such as NetCamp 2011 [ro, php], Founders Dating @Bucharest Hubb [ro, FB], Startup Weekend Cluj [en, php], Entrepreneurs Mix Cocktail [ro, blog], idea Exchange [ro, php].

Aside from these main professional activities, she is also working on launching two websites dedicated to business people: legalway.ro [ro, form] and MarmoAd [ro, form]. Legal Way will be a site for professional legal advices. MarmoAd will be a Easy, Fast, Efficient and Trustable way to buy and sell ad space. Advertisers will find in a fast manner new efficient ad channels for their business. People will easily earn money by providing ad space with minimum effort.The e-mail address for MarmoAd is contact [at] marmoad [dot] com. If you are interested in selling ad space on your personal blog, trhough a contract for online advertising, take a look here [ro, blog] for some practical advice.

I wish Irina happy birthday and may her career as an entrepreneur be long-standing and transform into an investor perspective over time. I also wish her to discover new creative ideas of inspiring the best in all people.

And to all of you reading this article, a happy new year of your life! May we all hear of wonderful things accomplished til September 1, 2013!

Bibliography and Resources:

Reforma calendarelor iulian si gregorian [ro, php]

Prayers [ro, blog]

Cuvant la inceputul Indictionului, adica Anul Nou [ro, html]

ProfiMeter in Romanian Press [ro, html]

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