The industry is forced to achieve performance. That’s why merchandising techniques are very sought after by those who want to streamline their shelf sales. Consumer behavior studies conducted in the US at the end of the past century estimated that 10% of the population was addicted to shopping. From a conceptual point of view, this… Read More The Shopping Addiction
More than 3 years have passed since I created SDP (Schema Dynamics Programming). With this opportunity, I publicly present a non-academic summary of what the development program entails. This is something that some of my clients got very familiar with. There are four significant sectors in my structuring of Schema Dynamics Programming: Measurement, awareness, evaluation,… Read More The Four Sectors of Schema Dynamics Programming
Here I gave you some examples of items. I have proven how they DON’T work here. This article is part IV from a series of English articles about survey-type research focusing on quantitative measures. Please also consider this list of articles in Romanian about research. To attain the same goal in the second context, let’s… Read More Rich Item Conceptualization.
This article is a follow-up to this one, and it refers to the questions presented as an example here: Let’s take it to step by step. First of all, methodologically. The first question uses a scale with an even number, which requires the responder to mark only one answer. The second item presents an odd… Read More The Questionnaire Design for Surveys, part III
Once defined an audience, step into their shoes. Create items in such a manner that your responder knows what to answer very clearly. Use words (s)he will understand. For example, suppose you want to test someone’s knowledge of pricing in marketing. In that case, it’s preferable to ask: “How do you decide the price of… Read More The Questionnaire Design for Surveys, part II
Motto: “How often do you prefer not to think hard about the questions you ask? a) Always b) In Most Cases c) Sometimes d) Soft.” There’s a way of doing the right things in the right way. Fortunately, I’ve been to a good school for formulating items in questionnaire design, and I must tell you… Read More The Questionnaire Design for Surveys, part I