Here I gave you some examples of items. I have proven how they DON’T work here. This article is part IV from a series of English articles about survey-type research focusing on quantitative measures. Please also consider this list of articles in Romanian about research. To attain the same goal in the second context, let’s… Read More Rich Item Conceptualization.
This article is a follow-up to this one, and it refers to the questions presented as an example here: Let’s take it to step by step. First of all, methodologically. The first question uses a scale with an even number, which requires the responder to mark only one answer. The second item presents an odd… Read More The Questionnaire Design for Surveys, part III
Once defined an audience, step into their shoes. Create items in such a manner that your responder knows what to answer very clearly. Use words (s)he will understand. For example, suppose you want to test someone’s knowledge of pricing in marketing. In that case, it’s preferable to ask: “How do you decide the price of… Read More The Questionnaire Design for Surveys, part II
Motto: “How often do you prefer not to think hard about the questions you ask? a) Always b) In Most Cases c) Sometimes d) Soft.” There’s a way of doing the right things in the right way. Fortunately, I’ve been to a good school for formulating items in questionnaire design, and I must tell you… Read More The Questionnaire Design for Surveys, part I