The Ethics of Fair & Conferences for Professional Participants

  “– Man, you’ve got a face… You should look in the mirror… You’re scaring away the customers! – Which customers?“ (True dialogue at a so-called business fair in 2006) Fair. Exhibition. Conference. Meeting. Forum. Congress. White paper session. Public contest. Festival. Niched Clubs. Experiential school. Case studies contest. Business simulations. Circle meetings. A few… Read More The Ethics of Fair & Conferences for Professional Participants

The Axis of the Personal Brand Goes through the Mind of Others

I published on this blog 4 articles on testimonials. This is the last one in the series. You may read the previous ones below: Jack’s Brand (09.10.2012) Tell Me Who Recommends You So I Can Tell You How Much I will buy (04.11.2012) From Whom and How to Request a Testimonial (20.11.2012) The Testimonial, Set in Stone as the… Read More The Axis of the Personal Brand Goes through the Mind of Others