“The Art of Personal Branding”, or Sometimes, a “Pen” is Just a Pen. But Sometimes It Isn’t.

“Sometimes, a cigar is just a cigar“ Sigmund Freud According to Alfred Korzybski [en, wiki], the greatest epistemologist of the XXth century, in his work “Science and Sanity” [complete book, en, HTML index, pdf chapters], for example, in the case of the word “pen”, when I take it in my hand, and I say: “This… Read More “The Art of Personal Branding”, or Sometimes, a “Pen” is Just a Pen. But Sometimes It Isn’t.

“Soul” File is Write-Protected. Are You Sure You Want to Delete It?

The avatar civilization [en, blog] may characterize the whole style of our digital era by what is now perceived through instant multi-messaging: a paradoxically stone-like state, which allows us, even more, conditions us (as the freedom to which we have become captive on our way to embrace it [en, video]) to be in one particular… Read More “Soul” File is Write-Protected. Are You Sure You Want to Delete It?