The Ethics of Fair & Conferences for Professional Participants

“– Man, you’ve got a face… You should look in the mirror… You’re scaring away the customers! – Which customers?“ (True dialogue at a so-called business fair in 2006) Fair. Exhibition. Conference. Meeting. Forum. Congress. White paper session. Public contest. Festival. Niched Clubs. Experiential school. Case studies contest. Business simulations. Circle meetings. A few… Read More The Ethics of Fair & Conferences for Professional Participants

19/05/202206/11/2022 Marcus Victor GrantLeave a comment

Improving the Image of NGOs by Means of Public Relations

In line with the series of articles dedicated to NGOs that I will publish this spring with What to avoid in sponsorship and how to convince sponsors, I am prefacing that content with today’s article, which, although it may seem somewhat theoretical, is actually based on experience – and the correlation between theory and experience is what… Read More Improving the Image of NGOs by Means of Public Relations

17/02/202206/11/2022 Marcus Victor GrantLeave a comment

10 Things I Do Not Think Are Important for One’s Success in Life. Part II

Hello! I started writing about an exciting topic: which values are NOT needed for success … against popular beliefs that some might have. I’m doing a little recap of the first part, which you can read here. 1. Not to be laughed at. 2. The fear of making mistakes. 3. The fear of criticism. 4.… Read More 10 Things I Do Not Think Are Important for One’s Success in Life. Part II

18/01/202106/11/2022 Marcus Victor GrantLeave a comment

How to Speak Everyone’s Language

Customize! Many of us live under the impression that there are certain “types of people” that we get along better with and others that we don’t get along with. But, in fact, we like those who are like us or those who are as we wish we were. Precisely for this reason, the objectivity of… Read More How to Speak Everyone’s Language

27/04/202006/11/2022 Marcus Victor Grant3 Comments

The Difference Between Intrinsic and Extrinsic Motivation

When you have a team of people working in task-oriented activities, such as specific projects requiring phases and deadlines, it’s essential to use a few necessary tools. Intrinsic motivation is the one that makes people act on their own initiative. It makes them happy and proud to be working on a particular project or for… Read More The Difference Between Intrinsic and Extrinsic Motivation

15/04/202006/11/2022 Marcus Victor GrantLeave a comment

The Best Articles Published in 2018, Written by Marcus Victor Grant

In 2018, I published, as usual, over 50 articles written by me on different platforms, especially Discerne, Analytic Vision, and Learning Skills Romania. Of these, I chose the ones that seem to be the best, and I want to share them with you this year’s end. Therefore, I invite you, on this occasion, to read… Read More The Best Articles Published in 2018, Written by Marcus Victor Grant

31/12/201806/11/2022 Marcus Victor GrantLeave a comment

The Fight with “My Dark Side”, part II

This article is a direct follow-up to this one and to this one. Therefore, please read them to follow the logical connections. Also, at the end of this article, you have a list of recommended articles directly connecting to the present subject. 6. Less Losing in details / Hyper-analysis Losing myself in detail with… Read More The Fight with “My Dark Side”, part II

18/05/201306/11/2022 Marcus Victor GrantLeave a comment

The Fight with My Dark Side

Each person has a particular dark side. Each of us has weaknesses, which are labeled as such by others. Looking in the mirror others provide for us is always a strenuous exercise. Fighting the image of the mirror is always an illusion. Any change must come from the inside. This is the rock of personal… Read More The Fight with My Dark Side

15/05/201306/11/2022 Marcus Victor GrantLeave a comment

About My Excessive Formalism & the So-Called “Lack of Empathy”

I am processing the results from half a year ago’s 2012 360 degrees evaluation for personal branding & development. I have decided to approach the issue of the most visible and criticized weakness: the formalism I use to screen people. First of all, I want to mention an important aspect. My mother gave me an… Read More About My Excessive Formalism & the So-Called “Lack of Empathy”

13/05/201306/11/2022 Marcus Victor GrantLeave a comment

The Agencies’ Night

Each year, in Bucharest, there’s an event a lot of advertising & PR agencies are waiting for. This year has been the first year when the PR companies were allowed to participate and participate, indeed! On the 15th of May, it happened again, also in Bucharest. Although I have not been so active in participating… Read More The Agencies’ Night

17/05/201226/10/2022 Marcus Victor GrantLeave a comment

To Manipulate Or Not to Manipulate, That Is the Question

“I’m telling you this with hope in my heart and trust that offering patience to the initiative I’m going to tell you about will create an important and long-awaited change. Before telling you what I’m going to tell you about, thank you for listening to me, as I am sure you will consider my message… Read More To Manipulate Or Not to Manipulate, That Is the Question

06/04/201226/10/2022 Marcus Victor GrantLeave a comment

Rich Item Conceptualization.

Here I gave you some examples of items. I have proven how they DON’T work here. This article is part IV from a series of English articles about survey-type research focusing on quantitative measures. Please also consider this list of articles in Romanian about research. To attain the same goal in the second context, let’s… Read More Rich Item Conceptualization.

26/03/201226/10/2022 Marcus Victor GrantLeave a comment

The Questionnaire Design for Surveys, part III

This article is a follow-up to this one, and it refers to the questions presented as an example here: Let’s take it to step by step. First of all, methodologically. The first question uses a scale with an even number, which requires the responder to mark only one answer. The second item presents an odd… Read More The Questionnaire Design for Surveys, part III

21/03/201226/10/2022 Marcus Victor GrantLeave a comment

The Questionnaire Design for Surveys, part II

Once defined an audience, step into their shoes. Create items in such a manner that your responder knows what to answer very clearly. Use words (s)he will understand. For example, suppose you want to test someone’s knowledge of pricing in marketing. In that case, it’s preferable to ask: “How do you decide the price of… Read More The Questionnaire Design for Surveys, part II

15/03/201226/10/2022 Marcus Victor GrantLeave a comment

The Questionnaire Design for Surveys, part I

Motto: “How often do you prefer not to think hard about the questions you ask? a) Always b) In Most Cases c) Sometimes d) Soft.” There’s a way of doing the right things in the right way. Fortunately, I’ve been to a good school for formulating items in questionnaire design, and I must tell you… Read More The Questionnaire Design for Surveys, part I

11/03/201226/10/2022 Marcus Victor Grant1 Comment

“Experimental” tryout

The premises I went to see Dan Chisu’s first movie, “Website story“, about which you can also find Romanian reviews here and here. These are the official trailers. First trailer (keep reading ↓) The second trailer (keep reading ↓) Third trailer Realitatea I will synthesize all you can find about the movie (not much found over… Read More “Experimental” tryout

23/05/201026/10/2022 Marcus Victor Grant2 Comments

New Media (vs) PR? – The Flea Circus Illusion

I believe if in the XXth century, the new form of illiteracy did not know how to operate a computer, in the XXIst century, the new form of illiteracy is not knowing how to use new media. So there are two forms of thinking about communication: The traditional marketing & PR vs. the new… Read More New Media (vs) PR? – The Flea Circus Illusion

18/02/201026/10/2022 Marcus Victor GrantLeave a comment

Impressions from Webstock 2009

Yesterday I was to Webstock. In brief, I’ll give you a 360 degrees tour of the presentations and people I’ve talked to (met again or recently met). I entered the first session when Michael Köster from Microsoft finished his user experience story speech. After that, Ştefan Tănase from Kaspersky LAB (by the way, I won… Read More Impressions from Webstock 2009

19/09/200926/10/2022 Marcus Victor Grant1 Comment

Marketing Un-Mix

I have been observing certain tendencies in the area of training, consulting, and coaching in personal, professional, and spiritual development in the Romanian market since 2004, which I would like to share with you. I will do that from the standpoint of marketing and particularly positioning. I confirmed my beliefs in discussion with Phoebs last… Read More Marketing Un-Mix

12/09/200926/10/2022 Marcus Victor GrantLeave a comment

When You Don’t Need to Promote Your Business

This article is a follow-up on Yesterday at Business Edu. And then there was the third day, and everybody could go home and rest happily ever weekend (especially Bruno). I passed by some other stands today. First, I Had an excellent discussion with Anca from Trenwalker Sobis. I found out that not in all countries… Read More When You Don’t Need to Promote Your Business

20/06/200926/10/2022 Marcus Victor GrantLeave a comment

Analytic Vision

If you don't analyze, you've got nothing to synthetize

Tag: PR