The Difference Between Intrinsic and Extrinsic Motivation

When you have a team of people working in task-oriented activities, such as specific projects requiring phases and deadlines, it’s essential to use a few necessary tools. Intrinsic motivation is the one that makes people act on their own initiative. It makes them happy and proud to be working on a particular project or for… Read More The Difference Between Intrinsic and Extrinsic Motivation

The Image or the Brand

The correct identification of the image Skills are made up of behaviors and language. Attitudes and values are divided into behaviors and language. Identity is divided into attributes (values). The image is also divided into attributes (values). Personal branding, as an area, to be found where psychology, personal development, and (significantly) marketing interfere, aims to align identity with the image. In other… Read More The Image or the Brand

Maslow’s Extended Pyramid

Named after research psychologist Abraham Maslow, this model has been one of the great successes in establishing specific consumer categories; subsequently, VALS I and VALS II consumer classification systems have been developed based on findings and segmentations. The model assumes that each individual has a series of levels of fundamental needs, gradually placed in ascending order starting… Read More Maslow’s Extended Pyramid

The Best Articles Published in 2018, Written by Marcus Victor Grant

In 2018, I published, as usual, over 50 articles written by me on different platforms, especially Discerne, Analytic Vision, and Learning Skills Romania. Of these, I chose the ones that seem to be the best, and I want to share them with you this year’s end. Therefore, I invite you, on this occasion, to read… Read More The Best Articles Published in 2018, Written by Marcus Victor Grant

Plea for Branding in the Disneyland Civilization. Part II. Consumers

    After the fall of communism in Central and Eastern Europe, another form of atheist materialism has unfolded its ideology. This is the Disneyland civilization. Branding in the Disneyland civilization has two actors on which I am focusing: companies and consumers. I wrote about companies from this perspective in the last month’s article [1].… Read More Plea for Branding in the Disneyland Civilization. Part II. Consumers

Plea for Branding in the Disneyland Civilization. Part I. The Companies

Motto: “We are… the un-proud non-possessors of objects whose chief substance is that of the transient symbol. So our Puritan fear of the love of things turns out to have been groundless after all, for we do not love or even possess them: they pass through our lives as barium passes through the digestive tract,… Read More Plea for Branding in the Disneyland Civilization. Part I. The Companies

The 360-Degrees Evaluation Devised by Marcus Victor Grant – General Principles

  Purpose of the endeavor This project aims to perform a 360-degree evaluation for Marcus Victor Grant and, by extension, for all his clients who wish to use this process. How this project is performed annually, for the previous year, is measuring the subjective perceptions of the persons from different networking categories with which Marcus… Read More The 360-Degrees Evaluation Devised by Marcus Victor Grant – General Principles

Why Public Relations Are Not Marketing

What the PR person does The public relations activity is made up of the work performed by the PR person/ team to: get documented regarding facts and check the source of information employing one’s own research work; research and segment the audiences, profoundly knowing their way of thinking, speaking, and expressing themselves; prepare the communication… Read More Why Public Relations Are Not Marketing

What is Schema Dynamics Programming

  The terminology “Schema” comes from schema-focused therapy and refers to the maladaptive schemas taxonomy developed by Jeffrey Young, Ph.D., and his collaborators since the ’80s. It is the problem-oriented component of the field, using psychometric questionnaires developed and tested by scientists to evaluate which are the schemas and modes which pathologically influence the emotions,… Read More What is Schema Dynamics Programming

NLP Modal Operators From A Marketing Perspective.

  There are three big categories of modal operators: possibility necessity desire The pattern of potential customers making decisions depends on the sequence in which they use these modal operators. Depending on their familiarity and trust with a particular product or service, they might be more or less interested in investing in it. The first… Read More NLP Modal Operators From A Marketing Perspective.

Tell Me Who Recommends You So I Can Tell You How Much I Will Buy

Motto: “Others should praise you and not your mouth, a stranger and not your lips.” Advice nr 21, 100 orthodox bits of advice It is probably a common business practice to be asked, “for whom have you worked,” to observe the experience in the field. When you have worked on a known project, the potential… Read More Tell Me Who Recommends You So I Can Tell You How Much I Will Buy

Jack’s Brand

Do you know Jack, the blacksmith from the village? Well, he is also a brand. What, don’t you know, Jack? Jack…well, OK then… The Americans, as a civilization, are proud because they have “invented” some fields that use complicated terminologies, but they refer to everyday trivialities well known to everybody. I will suggest you think… Read More Jack’s Brand