The 20th of June every year is the international day of productivity. Motto: “God, please give me the power to change what I can, accept what I can’t, and the wisdom to know the difference.” What do you change when something doesn’t fit? The external reality, or territory, causes particular problems for each… Read More What I Have Learnt from Brian Tracy’s Exercise
If you read this, then you personally or professionally know me pretty well, and it doesn’t matter if we talk in English, Romanian or Italian. I just wrote it in English because I know you’ll understand it. I don’t usually like to talk about my problems (or publicly express my emotions about them). Still, I… Read More How It Feels to Live With a Chronic Tooth Infection
“– Man, you’ve got a face… You should look in the mirror… You’re scaring away the customers! – Which customers?“ (True dialogue at a so-called business fair in 2006) Fair. Exhibition. Conference. Meeting. Forum. Congress. White paper session. Public contest. Festival. Niched Clubs. Experiential school. Case studies contest. Business simulations. Circle meetings. A few… Read More The Ethics of Fair & Conferences for Professional Participants
This article has multiple purposes. It will: support your understanding of some principles that might be helpful if you use technology provide a case study for consumer experience support you understand one of the reasons I have been delayed lately. Please read with attention to fully understand this article’s context and purpose. The context… Read More What Can Vendors Get Away With Under Amazon Warranty?
In line with the series of articles dedicated to NGOs that I will publish this spring with What to avoid in sponsorship and how to convince sponsors, I am prefacing that content with today’s article, which, although it may seem somewhat theoretical, is actually based on experience – and the correlation between theory and experience is what… Read More Improving the Image of NGOs by Means of Public Relations
A person with a well-cared-for personal brand knows they can trust themselves and will ask for the same thing from others. The same goes for those who refer to persuasion as an art; trust that the items set at the beginning of the communication will be accomplished. A few important things should be noted here.… Read More What Does Trust Mean?
What’s the difference between image and identity in personal branding? Starting from the positioning that NLP (neuro-linguistic programming) should take to differentiate from psychology, as soon as an NLP specialist directly competes with a psychologist positioning himself as a psychologist but offering NLP services, this is not just a disservice made to himself or to his clients that he misleads,… Read More The Difference Between Image and Identity and How They Matter in Positioning
Motto: “Personality is not who we are but what we do.” L. Michael Hall Definition Hall & Bodenhamer (2005) and Woodmall (1988) are still considering between metaprograms and Jung’s classical concepts: Sensing / Intuition (metaprogram no. 2, Epistemological), introversion/extraversion (metaprogram no. 26, Rejuvenation), judging/perceiving (metaprogram no. 37, adaption), which according to the correspondence analyses… Read More Meta-types
Over time, I have seen many documentaries on various aspects of marketing, which is natural since I am a marketer and a film enthusiast. Of these, I would like to bring to your attention 4 documentaries that I found worthy of being remembered. I will start with the one that had its premiere about 10… Read More Media of Marketing
I love to write. Actually, I’m addicted to it. I know how to write. Almost half of the money I ever made in my career was by writing something for a specific audience. That includes writing & publishing books, blogging, copywriting, writing projects, promotional articles, and working for periodicals. I consider it one of my… Read More My 20 Styles of Writing
Hello! I started writing about an exciting topic: which values are NOT needed for success … against popular beliefs that some might have. I’m doing a little recap of the first part, which you can read here. 1. Not to be laughed at. 2. The fear of making mistakes. 3. The fear of criticism. 4.… Read More 10 Things I Do Not Think Are Important for One’s Success in Life. Part II
Every January much is written about personal development and meeting one’s goals: what to do, how to do it, and how to color your lists of resolutions. After two months of the year, everyone has returned to their senses: those who have written down resolutions to forget them have returned to their favorite activities, and… Read More 10 Things I Do Not Think Are Important for One’s Success in Life. Part I.
Discussion between a marketing consultant and his client: – Think about the following example: you just got to a new workplace, and for lunch, you must choose between two restaurants that have similar offers: one is full of people, and the other one is almost empty. Which one do you prefer?” – The one is… Read More 5 Creative Mind Traps That BUSINESS OWNERS Doing Marketing and Sales Believe They Are Entitled To. Find Out Now the Truths That Will Set You Free!
– The man who has more keys is more powerful! – So said the janitor. We do business in a market where an often encouraging message to young freelancers seems to be:” get YOUR practice into your own hands”,” get NOW what you deserve”. Thus, self-confidence seems like the key to getting external recognition. Sometimes,… Read More 5 Other Mind Traps That Marketing and Sales Entrepreneurs Believe They Are Entitled To. Find Out Now the Truths That Will Set You Free!
– Why do you give your phone number if you don’t answer it anyway? – For people to have the illusion that I am available and to think I am doing them a favor by giving them my personal number. But, of course, the downside is that there are some who, damn it, even call!… Read More 10 Mind Traps That Freelancing SALES Professionals Believe They Are Entitled To. Find Out Now the Truths That Will Set You Free! Part 2.
– You have a very individualistic perspective, and she has a very societal perspective. But you guys complete each other! You get more team spirit, and she gets … – I don’t care what she gets. It’s often tempting to read and agree to what disgusting problems others have that bother us, isn’t it? My… Read More 10 Mind Traps That Freelancing SALES Professionals Believe They Are Entitled To. Find Out Now the Truths That Will Set You Free! Part 1.
An unemployed housewife gets pumped up after joining an entrepreneurship course. She is sharing her first win with a friend. -Yey! I’ve got my first business website! After that, I’ve got to treat myself to ice cream! – How will you integrate this template with the e-commerce solution that would serve you? – Oh, I… Read More 5 Mind Traps That Freelancing Marketing Professionals Believe They Are Entitled To But Stops Them From Making Sales. Find Out Now the Truths That Will Set You Free!
– Where do you stand on rules? – I am OK with them – Congratulations! How did you manage that? – It is straightforward. Most of the time, I set the rules for others, and may God have mercy on their souls if they don’t obey them! We start a new business season with… Read More Get Over Entitlement in Marketing, Management and Business
15th-anniversary blog post. The source of the worst traumas that the members of a family can suffer is mainly psychological violence. This literary screenplay of a promotional video was initially designed as a version proposed for a campaign exercise against family violence. Its target was double: to draw attention to a danger occurring in the… Read More Defence Mechanisms
Customize! Many of us live under the impression that there are certain “types of people” that we get along better with and others that we don’t get along with. But, in fact, we like those who are like us or those who are as we wish we were. Precisely for this reason, the objectivity of… Read More How to Speak Everyone’s Language