Analytic Vision

Posts Tagged ‘entrepreneurship’

10 Useful Skills That Will Make You A Better Entrepreneur

Posted by Ştefan Alexandrescu on 31/07/2017


Working as a consultant for entrepreneurs is exciting and stressful in the same time. I know, because I’ve done it for years. So I decided to share some of my observations that might come as very useful for entrepreneurs and not only.

Not having these skills will not ruin you, but it would certainly slow you down. This is not an exhaustive list, just a “top of my mind” approach that I think would be very precious especially for those in the beginning of the road that make the leap from freelancing to entrepreneurship.

  1. Creating rules based on your principles. Any company is similar to the entrepreneur which creates it. In the beginning, especially if you don’t have a lot of employees, it will be easy to express how other people should behave, act or think concerning your business in order to respect what you want to create. Principles are like a lighthouse in the dark and in the night. In the beginning, they might be clear and easy. But the best way to share them is to express them as laying foundations for the rules: not too many, not too few, but clear for everybody. Once set, everyone must respect them. You must respect them the best. In the same time, it is important to train this skill, because your principles evolve and so do you.

  2. Express gratitude. Train yourself to use any anniversary, any opportunity in order to thank people which have made a contribution. Thank your clients after buying from you. Thank your collaborators for doing a good work. Thank your employees for reaching the goals. Thank your partners for supporting you. If you believe in God, keep this in mind: do not wish for God to give you how much you can take! You can take and have as much as you want as a burden in this life. Whatever you want, God can give you. But, in order to keep it, you must remember to be satisfied with less and with more, to take any success as a gift from God and not as a merit. The gratitude is a key skill for an entrepreneur.

  3. Recognize the teachable people. There are no real incompetents, only people who don’t manifest or have lost the capacity to learn. Therefore, choose wisely to work with only those people who can be taught. Do not hope that giving chances to seemingly talented people will make them fly and become stars. Most oftenly, the people you like the most are not those which necesarrily perform the best. Welcome the people who you choose to improve their careeer working with you!

  4. Train yourself to make distinctions between options, possibilities, opportunities and probabilities. All might sound similar, but they are very different. Anything is possible until you have to chose options. Those options must be at least probable. Between the options which are probable, you have to prioritize your opportunities and decide wether you want to choose them or create them. But remember, whatever you do, your options must not only be possible, but probable also! Many young professionals start their entrepreneurship career doing business plans like they did during faculty, but fail miserably. Know your territory and act upon that knowledge!

  5. Constantly develop yourself. What happens when the one thing that you are able to do for your clients is the thing that stops you the most from developing yourself? The competition will likely take over in a matter of time. You need to constantly be a source for re-invention. Working for your own development should not be in a competition with working for your customers or with your employees. Time for yourself to develop is also needed in order to enhance your business.

  6. How much do you allow yourself and others to act authentic in a relationship? Find and recognize the other people’s values, beliefs and convictions. Beliefs are convictions we believe to be true. Attitudes are collections of beliefs and values around a certain topic. There isn’t such a things as a “non-value” or “anti-value”, there are only different beliefs, values and attitudes. Erach person is motivated by different scopes and if you learn to discover those asking specific questions (such as some from LAB profile), it is worth to use them and to link them with each of the important actions that need to be taken for your business plans to work. Values lead to motivation. Motivation leads to vision. Vision leads to strategy. Why? Because where there’s a will, there’s a way. If the strategy does not take into consideration the values of the employees, it will be a difficult to implement strategy.

  7. Use the faults of the employees in the favor of the teams. Knowing that a certain person has a low performance in a certain area means that you know not to delegate to that person something (s)he might do which is wrong. Creating teams taking into consideration both their strong points and their weak points is a service that you can do creating the kind of complementarity that the collaborators could and should appreciate.

  8. Constantly shape in your mind the model of the best entrepreneur that you can be. How does that feel? What does this model do? How do you see him or her? Remember, it’s a model, it’s not Superman, it doesn’t have to be perfect. Practice in your mind what you would do in different types of situations: with your employees, with the clients, with the partners. Put yourself in the shoes of people who need to make difficult decisions. What’s worth doing to become such an entrepreneur? What is it important to giv up in order to become this model?

  9. How do you manage to diplomatically tell the truth and be convincing without lying? Practice rethorics and argumentation. What’s worth doing in oder to prove that you are right? Sometimes, it’s not enough top be right. It also depends how you say it. Having different reframing strategies in order to make each person think in his/her way is required, because not everybody will be convinced by the same arguments. In business, it doesn’t matter so much who is right, it matters what makes things profitable. Also, please keep in mynd, what others perceive as a message matters, not what we intend to transmit.

  10. Serve your clients, for their own good, don’t please them. Politicians, coaches and psychologists may oftenly be “punished” for actually serving those who chose them. Pleasing the clients is something which others can do very easily, but it takes some courage to educate your clients to recognize their own deep needs and to be glad they are actually served by what you are offering.


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What is Schema Dynamics Programming

Posted by Ştefan Alexandrescu on 06/07/2017


The terminology

“Schema” comes from schema therapy and refers to the maladaptive schemas taxonomy developed by Jeffrey Young, Ph.D. and his collaborators since the ’80s. It is the problem-oriented component of the field, using psychometric questionnaires developed and tested by scientists to evaluate which are the schemas and modes which pathologically influence the emotions, the thoughts, the behavior and the language of the people. Schemas are triggered by traumas, most likely from childhood and, through complications, when activated, may generate discomfort, stress, challenge, failure and ultimately, psychiatric illness.

Dynamics” comes from “Spiral Dynamics”, a field founded in the ’70s by Clare Graves, Ph.D., and it refers to the multiple values levels layered in the personality, which may be changing in time. It is the results-driven component of the field, using advanced psychometric testing developed by professional researchers in order to discover which type of potential and perspective is enabled in order to support the transformational development of the individuals and societies.

Programming” comes from “Neuro-Linguistic Programming” (NLP), the field developed by Richard Bandler and John Grinder, Ph.D. starting in the ’70s, centered on using complex practical processes in order to provide with models of excellence. Although sometimes presented as a pseudoscience, some fields of NLP, such as metaprograms and values have been psychometrically tested as scientifically valid models of correctly structuring the language, behavior and personality.

ST (schema therapy) and NLP (neuro-linguistic programming) have both common roots in Gestalt therapy.

In some NLP Master Practitioner training, the Spiral Dynamics model is studied.



What are the characteristics of Schema Dynamics Programming? How is SDP different from:

  • Psychotherapy?

  • NLP (neuro-linguistic programming)?

  • Spiral Dynamics?

  • ST (schema therapy)?

  • Coaching?

SDP (Schema Dynamics Programming) provides the client with a flexible set of processes for personal transformation. This enables the functions of both psychotherapy and coaching: it works both for the traumas in the past and the goals in the future.

SDP provides a directed structure. The schema dynamic programmer knows how to recognize and measure the results of the changes when dealing with personal issues, professional goals, past, present and future. The structure is directed in the sense that the schema dynamic programmer uses both descriptive complex maps and tools to knows where the client is, knows where (s)he wants to go and, after considering the available options (tools, processes, techniques), chooses one or several procedures to follow and monitor.

To merely give an example, as a difference to coaching, the schema dynamic programmer may offer his/her opinion, contradict the client and give advice if necessary. The schema dynamic programmer is focused on practical exercises and homework which require a solid amount of effort (emotional, and even physical and logistic) from the client. This work is both oriented to the past and the future and it does not accept the personality of the client as a given, but as a starting point in the work done, which is a mere effect of life experiences and environment and may be subject to change.

Using this strategic approach, with the appropriate approach, issues such as introversion, panic attacks, PTSD, psychosomatization, phobias, alixitimy, allergies, emotional stress response, abandonment, mistrust, emotional deprivation, entitlement, abandonment and others (to name just a few) can be completely and ultimately removed and replaced with functional systems within the subconscious and the conscious.

As a set of tools oriented towards professional growth, SDP (Schema Dynamics Programming) can provide clients with life-changing experiences which enable them to advance in the Spiral Dynamics model within months (in stead of years) and achieve professional and personal benefits such as:

  • job and career change and performance;

  • happy marriages;

  • increased revenues;

  • status change.

SDP (Schema Dynamics Programming) focuses, as ST (schema therapy) does as well, on both emotional and cognitive-rational aspects of the change, but where ST (schema therapy) insists on working with modes (especially considering the psychiatric interventions), SDP (Schema Dynamics Programming) insists on working with metaprograms. Where ST (schema therapy) insists on working with imagery, SDP (Schema Dynamics Programming) has its own, much more effective and advanced process, designed by its founder. Such processes are similar to several NLP techniques but different from all of them, and it does not necessarily involve trance/hypnosis. NLP is also more focused on fast solving of the surface issues, which may work in alleviating effects but not always causes. For example, a metaprogram change can be successful for a healthy adult, but may be undone if at the root of the metaprogram change there is a maladaptive schema caused by an abusive trauma from the past.

Where ST (schema therapy) insists on analysis, SDP (Schema Dynamics Programming) insists on homework and delegating as much of the change work to the client, once (s)he earns the skills and learns the processes a model for personal change. While psychotherapy generally insists on the necessity of the process being administered by a state-approved specialist, the SDP (Schema Dynamics Programming) processes can be easy, independently learned and applied by each client, provided (s)he has the appropriate personality and skills inclinations. In this sense, SDP (Schema Dynamics Programming) is nearer to coaching. While the client is encouraged to use for the self some of the processes, (s)he is not encouraged to become a schema dynamic programmer with other people without proper supervision.

Spiral Dynamics offers a deep conceptual framework which many of the psychologists and psychiatrists are not aware of and not even most of the coaches. On this foundation, an important SDP premise is that almost any NLP-type process can be run, focusing on developing skills and attitudes, once the maladaptive schemas have started to change in intensity. Thus, Spiral Dynamics offers not only a strategic measuring tool, but also a chart, a map of transformations, a clear direction of development once the client is freed from many of the startling issues and also some tools, for most advanced knowledge.


A unified theory of personality psychology

For several decades, clinical psychology and organizational or positive psychology have insisted on different aspects of the human psyche:

  • interpreting the past (retrospection) vs predicting the future (prospection);

  • problems vs. goals;

  • why vs. how;

  • reflective analysis vs. active experience (exercise);

  • addictions vs virtues;

  • learning vs. growing;

  • abstract vs. concrete;

  • personal vs. professional;

  • body vs. mind;

  • solving vs. developing;

  • issues vs. potential;

  • negative vs. positive;

  • mistakes vs. performance;

  • comprehension vs. action;

  • reparation vs. fine-tuning performance;

  • emotions vs. reason;

  • awareness for insight vs. awareness for decision/action;

  • static vs. dynamic; 

  • treating vs training;

  • obstacles vs resources’

  • linear thinking (Aristotelian) vs. systemic thinking (non-Aristotelian);

  • diffusiveness vs. focus;

  • deliberate slowness vs. witty quickness;

  • cautious desurgency vs. exuberant surgency;

  • relationship vs. task;

  • pain vs. excitement;

  • long term vs. medium/short term;

  • acceptance vs. change;

  • diagnosis vs. enhancement;

  • tense strictness vs. moderate willingness;

  • guiding vs. directing;

  • assessment vs. evaluation;

  • teaching vs. knowing;

  • floating vs. flying

and so on.


Differentiating for the future

SDP (Schema Dynamics Programming) is not the only mixed approach available. It may even not be the best. But it works, and it will be tested of how well it works in comparison to any of the separate components to which it is compared.

SDP (Schema Dynamics Programming) is being developed by Ștefan Alexandrescu as a groundbreaking new field with its own applications and is NOT in direct competition with ST (schema therapy), Spiral Dynamics and NLP. It is important that this field would support the development and most especially, the research of these 3 original fields, on which it is grounded. It is not intended as a substitute, but as an alternative, as an enhancer, as a continuation, as it is different from all of the above mentioned.

However, SDP (Schema Dynamics Programming) does clearly enter in competition with:

  • regular psychotherapy

  • coaching

Regular psychotherapists and coaches which lack skills and knowledge in all of these three fields are not accredited, nor advised, nor recommended to clients. As SDP (Schema Dynamics Programming) is a practical field, the researchers are challenged to devise experimental tests and projects to compare the effectiveness of SDP (Schema Dynamics Programming) with either regular psychotherapy and coaching. SDP (Schema Dynamics Programming) is simply different and superior, through techniques, skills and results to regular psychotherapy and coaching. This is not a marketing statement, it is simply a reflection of the reality, based on the obtained. And it’s getting better and better, steady and slowly.

People who are interested in learning these skills are advised to contact Ștefan Alexandrescu directly.

The theoretical component of Schema Dynamics Programming also integrates models from transactional analysis, positive psychology, multiple intelligences, motivational psychology and from landmark specialists such as Jeffrey Young, Clare Graves, Abraham Maslow, Robert Dilts, Anthony Robbins, David McClelland, W. Gerrod Parrot, Robert Plutchick, Brian Tracy (correlating research to be determined) and could be correlated in the future with several other theories. You may download here a synthesis pdf.

Copyright © Ștefan Alexandrescu, 2017. None of the contents of this page can be reproduced without the written express consent of Ștefan Alexandrescu. No exceptions allowed.

If you liked this article, please also read this:

Schema Dynamics Programming with Stefan Alexandrescu (25.12.2016)

How to Live a Perfect Life. Part I. (31.10.2017)

How to Live a Perfect Life, part II. The First 4 Out of 12 Steps, In the Right Order (13.11.2016)

How to Live a Perfect Life, part III. Steps 5-8 Out of 12, In the Right Order (17.11.2016)

How to Live a Perfect Life, Last Part. Steps 9-12 Out of 12, In the Right Order (21.11.2016)

PS: Thanks to Diana Andreea Bădrăgan.

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13 Hints – How to Separate Value from Mind Bugging In Webinars

Posted by Ştefan Alexandrescu on 26/11/2016

In the past years, putting together the increase of internet bandwidth supporting high definition instant live video streaming, the increasing capacities of server streaming for thousands of people, together with the price falling for hardware technology, internet access (even on mobile devices) and data centers services, more and more learning companies develop business models centered on webinars in multiple formats which promise to deliver some free information to the watchers/listeners and some sort of attractive special offer.

In my experience, such webinars can be somewhere between money-making & life changing to an utter waste of time listening to some charlatan’s bogus.

There are certain programs which facilitate access to various learning workshops providing practical blueprints with videos, audios, workbooks, transcripts, forms, procedures, tables and so on.


Of course, many people might be convinced to spend some time with these stuff, but I’m going to give you some suggestions about how to not lose too much time with this stuff while also getting most out of such opportunities. What you might not know about most of these:

  1. Most webinars are promised to last a certain amount of time. They usually last double, but if you stay till the end, you may find the real offer with special discount.
  2. Very many of the programs offered for hundreds of dollars can be found on the same website with a special significant discount, such just a few tens of dollars or even just 1 $. Of course, if you don’t know how to look for it or don’t at least try to close the page and see if you are tempted in that moment with a lower offer, you get taxed more. For example, I participated in a webinar where they were selling a course for 279$ and I found it at 1 $ while browsing on the web for it during the webinar. Another program was being offered at 999 $ and was later offered for 50 $ after a month for those who didn’t buy it initially.
  3. Some of what you learn can really make you a lot of money and change your life, IF you apply those things. But, basically, when you subscribe to a webinar you find out that there’s about 80% promotion and 20 % content because a webinar is essentially a 2-3 hour-commercial
  4. If you subscribed for the webinar and bothered appearing just for 5 minutes, most trainers will send you the replay to watch/listen whenever you want to, like for example on your dumbphone. This is a very good and practical idea especially if you are not convinced you want to buy whatever that person is selling you. In the same time, it must be said that by doing so, you are guaranteed to miss the time-limited offer at the end of the webinar.
  5. Theoretically, you have the opportunity to ask some questions during the live webinar, but there are chances that from thousands of people attending and hundreds asking questions, yours wouldn’t be answered unless they are very good and posted multiple times or by different people.
  6. Many of them have nothing to do with the advertised subject, they are just a bunch of shitty hocus-pocus new age mindbabble since the time of “The Secret”. I though people grew up and overcame that fashion, but apparently there are still thousands of suckers hoarding in thinking that through visualization they are going to mind-bend the universe.
  7. The most practical things I found are the entrepreneurship, marketing and social media oriented contents which practically show you how to organize business around consulting and training. I suggest you take some of those things, apply them and share them with your customers.
  8. When the topic is not oriented on something concrete about business or sales, there are some things to be taken from the amount of psychobabble, but it must be clearly discerned and that takes very much time. So be prepared to take some notes and not get bored with the rest of the content which might be confusing or useless. Watching/listening to a webinar DOES require some present and active knowledge about the topic, otherwise you might just believe everything the presenter is telling, which in most cases can be very dangerous.
  9. All the payments must also be done through PayPal or ClickBank. If the page you are directed to only obligates you to buy with your card, something might be wrong. Before deciding to buy, check the name of the program being advertised together with “scam”, “fraud” or “hoax” together. See what you find. Some of these stuff are just pyramidal schemes, working on the principle: step 1. give something small and valuable step 2. make people think there is more 3. repeat steps 1 &2 indefinitely until the buyers run out of money.
  10. If you are smart and know a little bit more about the subject, you can implement some valuable ideas without buying the whole program. Or you could use the presentation as a model and learn from the selling skills of the presenter and use them in your own experience.
  11. Whatever the topic of interest is, you may find free recorded and valuable webinars on . Also, look for similar topics in MOOCs (Massive Open Online Courses). You might get a similar or better content for free. Find some MOOCs appropriate for you searching on customized keywords here:
  12. The most serious and well-planned online trainings do offer the access to a closed community, usually on Facebook, where you can interact with other participants and with trainers, ask questions and create business opportunities. I think this is one of the most important features, if you have time to access it.
  13. Find out if there is a return policy. Usually, there is something like if you don’t like what you find, you get a full or a partial refund in 7 or 10 days, so hurry up and check if you like what you found. If not, get your money back! Usually, the process takes a few days, so don’t last until the last days, because even if you send the request within time, if it’s not process you might lose the money you want to get back. Some companies retain something like 10-15 % for comission processing or stuff like that, some reimburse you the full payment. Also, don’t use this loophole to abuse the system! If the content is truly helpful, respect the work and pay the money.

Stefan Alexandrescu

consultant in personal and professional development

0040 729 034 883

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Happy New Year of Your Life!

Posted by Ştefan Alexandrescu on 01/09/2012

Not so many people think nowadays that the 1st of September is also the beginning of a new Church year. It is considered, based on the Old Law of the Old Testament, that this is the date that the world has been created by God and also the date Jesus Christ started His activity. All the Orthodox Christians and all the Jews start the new year on the 1st of September (Tsiri, in Jewish).  Also, in this month, it is considered that Moses got down from mount Sinai  with the ten commandments and in September, Moses’ ark was left by the waters of the Flood on mount Ararat. Also in this month, Solomon’s church (it was raised by him) has been benedicted and it has received the Ark of the Covernant. Also, today, the Orthodox Church charishes Saint Dionisie Exiguus, the one who reformed the Roman calendar and divided the time in ante-Christum (BC) and post-Christum (AC), thereby having as year of reference the birth year of Christ. This date has been established as the beginning of the Church Year at the first Council of Niceea, in 325.

In the corporate world, it is the month when all begins again after a long and lazy summer. The next three months will be full of activity, enthusiasm and anxiety, especially on the financial trading markets. Expect a lot of events to happen one after the other really fast.

It’s great that today it’s Saturday, since we all might have some extra-time to reflect and analyze what have done in the past summer or even since  September 1, 2011.

Besides all that, I have two reasons more to celebrate on this particular day, as two of my best friends celebrate their birthday today. Therefore, I will take some time to write a little bit about each of them.

Both are young entrepreneurs, between 25-30, which have started earning money through their own independent work in the past year. Congratulations! I am always happy and glad to know that some of my friends have succeeded in the marking the first corner stones of their financial independence as successful business persons. While it may require a lot of resources and sacrifices, I have always considered freelancing and entrepreneurship as a positive development from the status of employee. It’s a shift in thinking, because it requires you to think strategically.

Let’s take a closer to look to each of them.

Dan Gornicioiu.

We know each other since 1988 and we have been friends since 1999. He is my oldest and best friend (oldest, not the eldest). Our communication has remained so strong that even when I moved in another neighbourhood, another city, or another country, we have still remained best friends.

Dan is a stomatologist. He works daylight at his own medical cabinet in Iaşi, Romania. He previously worked for several years as a medical sales representative for various pharmaceutical companies. This year, he has asked my friendly advice for prioritizing his life objectives and has finally decided as an urgent goal being a freelancer in one of European Union’s largest 100 cities (by population), which is quite a performance challenge.

What I most appreciate about Dan is his moral  and religious values, his conscience of doing the right thing, no matter how hard it is or how long does it take. He is an energy-driven happy man, thorough worker and a very aware human being, who doesn’t need his mind to be debugged [en, blog]. As an action man, Dan likes to share his preoccupation and knowledges with other people, so I strongly advice you to check his Facebook profile [ro, FB]

I have mentioned about Dan in my blogs here [ro, blog] and here [en, blog]

I wish him a lot of satisfied clients, recommending others as well. I also wish him to keep his patience, calm and coolness. If you are in Iasi and need a dentist, I strongly recommend him. You may contact him at his public official address, dan [dot] gornicioiu [at] facebook [dot] com. Happy birthday, Dan! I strongly think this following year is one of the most important in your life!

Irina Iliescu [en, htm].

We know each other since 2007, when she responded very positive to some of my articles on self-esteem I was then publishing on the Romanian blog DaMaiDeparte [ro, blog] and we became friends in the spring of 2010. I highly appreciate her for the great positive energy she has, the strategy-oriented mind and the ease of communicating to everyone.

Irina Iliescu is both an entrepreneur and an employee. As a creative lawyer, she has been working for the previous 4 years at Dragomir şi asociaţii, a Bucharest law firm, where she specialized in juridical consultancy.

Last year, Irina started her main entrepreneurial project, ProfiMeter [ro, php]. The “Easy Startup” [ro, blog] business is based on a software tool available online, for entrepreneurs who want to calculate the expected profitability of their business, making it a great tool for business plans and financial budgets. It has received in 2012 the award for best services company, at the Hall of Fame Gallery organized by Junior Achievement Romania within the Start Business BCR [ro, php] contest. More about Junior Achievement competitions here [en, php]. This project has also participated at different entrepreneurial events from Romania, such as NetCamp 2011 [ro, php], Founders Dating @Bucharest Hubb [ro, FB], Startup Weekend Cluj [en, php], Entrepreneurs Mix Cocktail [ro, blog], idea Exchange [ro, php].

Aside from these main professional activities, she is also working on launching two websites dedicated to business people: [ro, form] and MarmoAd [ro, form]. Legal Way will be a site for professional legal advices. MarmoAd will be a Easy, Fast, Efficient and Trustable way to buy and sell ad space. Advertisers will find in a fast manner new efficient ad channels for their business. People will easily earn money by providing ad space with minimum effort.The e-mail address for MarmoAd is contact [at] marmoad [dot] com. If you are interested in selling ad space on your personal blog, trhough a contract for online advertising, take a look here [ro, blog] for some practical advice.

I wish Irina happy birthday and may her career as an entrepreneur be long-standing and transform into an investor perspective over time. I also wish her to discover new creative ideas of inspiring the best in all people.

And to all of you reading this article, a happy new year of your life! May we all hear of wonderful things accomplished til September 1, 2013!

Bibliography and Resources:

Reforma calendarelor iulian si gregorian [ro, php]

Prayers [ro, blog]

Cuvant la inceputul Indictionului, adica Anul Nou [ro, html]

ProfiMeter in Romanian Press [ro, html]

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Live Blogging at Webstock 2010

Posted by Ştefan Alexandrescu on 16/09/2010

By the end of the live tweeting for the event, I reached 400 tweets. It’s not a lot, but it’s a round number.

I’m in Bucharest until the 21st of September.

I’m at Webstock, one of the hottest events of the year, that gathers big names from the Internet industry in Romania. This is my first live blogging experience from morning to evening.

I’ve been at the presentations since morning, but I have lost the 2 first presentations. You can also see the event on live streaming at Webstock .

During today, I will do live blogging to cover the whole event. You can also follow me at @analyticvision on Twitter (ask permission if I’m not in your list).

Marco Kind, CMO, Vodafone demonstrated how to use social media in creating large networks, and how to promote this on TV.
Raluca Kisescu, Marketing Director, Avon launched the new social network from Avon, a pilot project in Romania, that will be soon launched worldwide
Radu Ionescu, Managing Partner, Kinecto talked about 7 thing he learned while working with LG. He also presented himself, saying that there are a lot of people he didn’t knew. This remark is an obvious proof that the Internet industry has truly developed during the last years in Romania.

Cristi Manafu says this is the first conference stremed live on Fecebook.

The second session started.

Alexis Bonte, CEO & CO-Founder, eRepublik Labs says the new spam is Facebook & Twitter and other. All these things affect outr ability to concentrate. It’s exaclty the kind of stuff I was writing about here. Most part of the content on social networks are rubbish, irrelevant. “You don’t get to 500 million friends without talking to a few enamies”. Learn to know what is rellevant for your readers. Not everything that happens to you is woth posting / twitting. It requires skill to master the ability of awareness.

Emotionally engaging sharing. People create emotion through sharing pictures.

The future of social media might kill the privacy. There is a Big Brother perspective to be careful about less than 5 seconds ago. Everuything converges towards integration. Alexis Bonte thinks Facebook is the most likely to get the supremacy, but it’s in the position it was MySpace 3 years ago.

Zoli Herczeg, Technology Evangelist, Microsoft Technology Evangelist, Microsoft talks about how to scale applications for various masses of users. How do we monetise such initiatives. This is a an ABC of Cloud Computing.  [en, wiki] This will affect the future of web 2.0 . The future is not only software as a service, but also infrastructure as a service. And also platform as a service. Clients for platform are the developers. Those who already have a platform and want to move it to cliud, need infrastructure as a service.

Hosting is not dead. Things don’t have to be in cloud, for example when you have 1000 users a day. Hosters will live more and more on sites don’t have hops of clud computing need.

Cloud computing has aloowed mobile applications to develop. Zoli Herczeg also argues that opportunities also bring responsabilities. Those who create such services must leave the control at the useres. Privacy is dead because it is legiferated by laws from 10-15 years ago. I personally don’t agree.

We are here becuase we prefere face to face meeting. Inovations from cloud computing bring to developments “back to Earth”. Zoli Herczeg #webstock2010  on in 3 hours there will be launched a 15.000 $ contest for cloud computing applications.

Vlad Stan: to talk about future is complicated. Only about 3 people in the hall know what they are going to do in 10 years. The technological evolution is exponential. Let’s talk about future with Vlad Stan. 2 years ago you could not see in real time if your presentation is good enough with twitterwall. many of those present have between 20-25. Man, I feel old.

Haters still have old-kind phones.

He quotes Ray Kurtzweil. Do you live in the future, in the present or the past. The only chance for long term is to be an entrepreneur.  Top 1000 companies from 100 years ago only have a standing company. To be prepared for the future is to be prepared for change. Change is essential to entrpreneurs.

Dragos Manac has a great presentation. He had a funny intro about things everybody thinks they know about cars, women and football. His presentation is really about cost effectiveness. Think ahead. What kind of money can you save through acquiring samples or outsourcing? It’s better to keep important people for important tasks and outsource to indians the rest :)

Usually, ideas-driven people hire technical people. Do you search technical innovation or business innovation. Is it really necesasary to scale? People buy stuff they don’t need for the hoped succes and then get super bills they pay until running out of money Get awareness. Don’t try to swim in the bathtub! (brilliant suggestion which I personally think also applies to coaching market in Romania).

Get a consultant to guide you.

I am at Concepts section [ro, php] between 14.30-18.15

The first speakers didn’t speak loud enough and there wasn’t any microphone available. Stefan Stroe (BuzzMen)
Sergiu Machidon (BuzzMen) presented Oba Project – really boring presentation (something so DUH…) Razvan Tirboaca (Zoom Studios) fought to be heard by the public, but in the back, he couldn’t be heard. His project, BuzzTwist, will be launched in 2 weeks. It’s an infrastucture for promoting press releases on social media. I don’t really get the point: who would pay for it?

Ciprian Gavriliu (Play The Balls) presents The Unit project. He started by presenting differences between Bucharest, Cluj, Iasi, Timisoara. He mentioned Dimitrie Gusti [en, wiki] which launched “social unit” concept. He launches a platform that locates relevant bloggers by content and by traffic in a greographic location. The tool can also be used for media planning. The user pays for acces to a platform which he can use for media planning. This is a great tool which can be use to sindicate content and plan budgets for web 2.0 advertising. The ideea seems good. It will be lauched approximately at the beginning of November 2010. This platform can be used by advertising agencies to target specific clearly delimited regions and offers more bloggers a pack. It’s like a self-service advertising agency & media planning company online .

Bogdan Bocse (Time OP) presents a tool whcih tracks what you do in your free time. It offers you the possibility to track what you do with your time to monitor your productivity. The informations can then be used in marketing or in monitoring purposes. You can have a clear evidence of how much you worked on each task you’re doing. The application has some potential.

Alexandru Ciochia (Radio Lynx) doesn’t present WhisperCast anymore.

The Concepts section continues moderated by Victor Kapra [ro, blog].  Phoebs talks about the social media component of Lets’ Do It Romania [ro, blog], place 5 in Zelist, 50.000 + users. The project has brought together a lot of bloggers to get awareness about the project. The main idea is to have a whole day (25th of September) to clean Romania from garbage. Initially, there was little support for the initiative. Not everybody who theoretically follows the project. Don’t rely on what social media says about you. It matters who actually gets involved. The 50.000 number is relevant to get people involved. Phoebs needs volonteers. Victor Kapra [ro, blog] says he wishes more people would get involved like this.

Madalina Uceanu [ro, blog] talks about HR and social media. She does job hunting coaching and career consulting. She uses LinkedIn, Xing [German market], Viadeo [French market], Facebook, Plaxo, Twitter. There are people who have to learn how to connect with people, how to maintain a network of references. She learned how to use web 2.0 like for example: “how to apply for a job on LinkedIn”.

Delia Constantinescu presents the DiverCity Cafe project. Worse than the fact that she doesn’t have a powerpoint, is the fact she has a lot of “ăăăăăă”s and it’s natural to observe she hasn’t exersed her speech (I remember the old times when preparing a presentation was more important then making a slideshow) . She talks a lot of banalities. Victor Kapra [ro, blog]: “Delia, tell us concretely what you’ve done”. Delia: “Oh, my, have I talked so much?”. One in all, this is the funniest (even if it’s not supposed to be) presentations I have seen today.

Adrian Niculescu [en, blog] presents Clubv3. How to promote a smartphone application through Social Media. He is a social media strategist. This project was developed for a UK company. Case study: Brainbox Quizmaster Series. Not anyone having twitter and facebook is a social media strategist. There are a lot of incompetents claiming a lot. Many cannot prove their status. is a good site to test your application.  You can reach Adrian at 0040744777544 0040788522238 adrian [at] clubv3 [dot] com

Andrei Ruse, writer, speaks about how he did a trailer for a novel which he has brought into the top. Social media is free. Readers might have prefdferate writers alive. They might want to give feed-back to them.

Adrian Chira [en, blog]MBA has exactly the same speech Bogdana Butnar had last year, only less interesting. He works for Daedalus Millward Brown and Personal Brand Grader. One third from 1.7 million people from Romania currently search for a job. But people don’t know how what they write on the internet affects their image. He optimised himself for LinkedIn search after “online identity”, “digital reputation” and “personal branding”. The first impression someone gets through what you post on social media gets formed. People eliminate you from the short list based on things which they discover, before even seeing you. You can use Twitter Grader, different from Social Mention. Have status changes as often as possible on Linked In to get visibility.  adrian [at]personalbrandgrader[dot]com.

The Concepts section has ended. In 45 minutes, begins the awards section [ro, php].

I checked out the Connections section. Adrian Soare [ro, blog] made a statement about how to use social media with awareness. What you post on social media affects not only your public image, but also the relationships you have. A post on Facebook doesn’t make you more idiot, it simply reflects the degree of idiocracy you proved. It’a mirror.

The Gala started

Publishing category Daniela from Petrom (sponsor) presents III. eCostin briefly speaks on the stage. II. Dezlegatorii de integrame I. Trilulilu Cock’nRolls.

Utility Raluca Krisescu from Avon presents III. Agenda Banca Transilvania; T5 developed by Evolutika II. Tide – Workshops P&G  I.ZeList Monitor SC TreeWorks SRL

Sergiu Nicolescu, media manager at Vodafone awards for viral clips: III. Salvati Gropile S.C. Green Media Channel S.A. II. Avatarul Dupa Oscar S.C. Green Media Channel S.A I.Ca$$a Loco – La Mall Trilulilu

Ana Burger, online manager at Petrom presents Social Networking section. III. SC KickMedia SRL II. Korea Film Blog Ogilvy PR I. Tabasco&Ciusca Tomorrow is the day of passions. Please celebrate with us!

Costin Radu presents User Generated Content III.  LG Infinia – TU esti vedeta! LG Electronics Romania  and Kinecto Interactions RCA pentru tine Groupama II. ?   I. SC TreeWorks SRL

Costin Cocioaba presents video-audio section II. – Portalul muzicii romanesti care conteaza
URBB I. MB Dragan KoVideo CPM Media Drive

Alin Zainescu general manager Media IQ presents blogging campaigns. If eCostin lost 10 kilos, Alin, he says.  III. MB Dragan Golden Box Pagini Aurii II. Republika – Magazinul cu cele mai multe sucursale on-line Romtelecom I. Starcom gained 15Kraft Foods Romania

George Lemnaru founder & CEo at eRepublik Labs presents Special projects 2010 III. Petrom Festivalul Enescu Petrom ILeo II. Herbal Essences House of Fun P&G I. Scoala de Bani BCR

Victor Kapra presents Facebook applications III. Kinecto – Avon Cosmetics Romania ;Shock – Shopsbook II. Trip Journal Facebook Application iQuest Technologies DWD I. HotelPeeps Zitec Alexandru LAPUSAN said a few more words than other speakers. To say you lost 10 kilos

Dragos Manac presents Facebook Fan Pages  III. Mega Image Facebook Page Mega Image; Kinecto – LGnews Fanpage LG Electronics Romania II. Fan Page Sanoma Hearst Romania I.Decât o Revistă

JUstin Kadima from Kondiment presents microblogging projects III Inter(heart)ivity
MB Dragan II. uTweet INC3 I. Treeworks – INNA in FHM (May 2010 issue), the Twitter uncovering game Empire Music Management

Laurentiu Dumitrescu from Visual Star presents Other 2010 the most disputed category each year. III. – nu doar prin basme SC Winsoft Invent SRL II.Proiect special Mobexpert Mobexpert I. Iubesc Brasovul

Webstock conferences have ended. Join us for the party at Bangcock Gran Cafe at the WebStock Party starting 20.30.

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Entrepreneurship School 2010

Posted by Ştefan Alexandrescu on 10/03/2010

Today and tomorrow I’m at Myth Busters organized by BOS România.

I’m copy+pasting the twitter notes. But what impressed me the most until now, is Andrei Roşca presenting this little short movie (if you can be an entrepreneur, something in you will vibrate in seeing it.

Viorel Spînu

Viorel Spinu is talking about his disasters in business as an experience to learn from.

Play to get the customers that would be very open to buy the products you sell in the business you open.

If there’s no competition, there’s no business.

Get clear with numbers: what do you want to achieve and set what to do to get there.

The product is not the business. The product is only 20 % of the business …

Pitching an investor is showing him the business model not the project or the product.

Do you want to do the business or do you want to do the project?

Your job is to make the business automatic.

Build the simplest thing that works and get it to the market.

Don’t build it perfect, make it sellable then develop it on the customers’ money.

U can’t stop someone stealing your idea, but it’s unlikely someone to steal it considering they have their own business ideas.

Key question: “How does what I’m doing gets me closer to my goal?” How much of the employees’ time is spent increasing the income?

Monitor your cashflow, spent as less as possible.  A great challenge for an entrepreneur is to be manager and an executive in the same time.

Răzvan Crişan presents The story of How to get 1000 + constant public at short-films. make the important mistakes good enough to learn from them. As long as there’s something valuable, money will come. It’s an idea to make a stop-loss or a deadline for income.

Andrei Roşca

“I don’t understand why people come to entrepreneurship conferences and don’t just work at something”

Most people have the false impression employee means 9 to 5, being payed just for a strict amount of time, or are prisoners

To be an entrepreneur, you have to give up the status of specialist and outsource.

Experience is something that happens to you after you decide to start doing things.

Find the people that have the experience, more than you do.

“I didn’t really believe anytime that you really need money to start a business, I started 4-5 with no money down.”

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New Media (vs) PR? – The Flea Circus Illusion

Posted by Ştefan Alexandrescu on 18/02/2010

I believe if in the XXst century the new form of illiteracy was not knowing how to operate a computer, in the XXIst century the new form of illiteracy is not knowing how to use new media. There are two forms of thinking about communication:

The classic marketing & PR vs the new media marketing & PR.

I mean that in the deepest most practical way. It’s not online as a component, back old times, 10 years ago, when it was just a component of the marketing mix, it new media that’s structuring the way to communicate. It’s simpler.

For more and more products and brands, you don’t just have to be online, you have to do social precence in web 2.0. It’s not the marketer who does the planning and structures the communication anymore, it’ s the social networks, the communities that design the way the message will be communicated and the strategist has less power to control that which ends up at the receiver (audience, public), unless, of course, they (start to) understand the way it’s working.

The most even stunning thing is that new media is not an environment, it’s social dynamics. It’s not static. It’s changing, and the rules cannot be predetermined. If entrepreneurs have to learn to control systems in order to administrate their business, what they have to learn about the promotion in digital era is to let go of control.

I strongly recommend to any entrepreneur and strategist in the communication field to take a deep look at Steven Spielberg’s Jurassic Park. The classic one in 1993. There are two discussions around which the film idea revolves.And I use this metaphor as what I consider to be an extremely strong example of what I mean.

The Jurassic Park metaphor

John Hammond is a brave entrepreneur who builds a whole new world on an island, to entertain people. He hopes he will be able to control what people haven’t controled ever: a dinosaur zoo. He relies on setting up a system that works like a clockwork.

Errare humanum est, therefore John is willing to learn from his mistake and eventually make it better (which, as a daring entrepreneur, he does), not understanding that the real lesson is not in the “How?” section, but in the “why?” section: all control is an illusion.

And, to illustrate this further, after you’ve watched the official trailer of Jurassic Park, please watch these fan-made trailers.

Which advertises you the best, this movie?The community-generated ones or the official corporate trailer?

New media illustrates the power of democracy.

In true democracy, as a difference to capitalism, the leaders don’t control the masses, the masses vote for the representation of their needs and desires in the upper ground. In social networking era, he who has the higher ground is not the winner, but is the most stuck. That’s why corporations’ systems are not their strongest point in communicating through web PR. This has never been achievable, in known history, at such a large scale, due to limitations of technology. But now, technology offers no more limitations, and a lot of freedom.

He who is most flexible has the most control, they say in NLP. Control is a form of power. What power do you have left, if not control? An answer might be responsability. And I do not mean corporate social responsability like in that channel for organizational PR. I mean responsability as a value of each individual communicator, of each organization which chooses to communicate through new media.

Marketing and PR become integrated

Values may seem too abstract, to out from concrete, but each value, may it be conscious or less conscious, determines a set of choices and actions. More people taking the same choices is a micro-trend. Many people taking the same choices is a trend. A trend determines a niche.

In classical communication, everybody knows that you have to have a marketing approach (to the market) and a PR approach (to the audience). In new media communication, it’s difficult to separate the two.

To illustrate this:  in talking about a niche, are you reffering to a market, or a public (audience)? You will find out it’s easier to find communities (audiences, publics) in web 2.0 if you think about a niche than it is to find a market. And you can measure that through  online media buying vs. affiliate marketing. Which will you pick, if you don’t have enough money? Will you choose advertising or PR? How will the strategists justify their recommendations made to their clients, based on the new dynamics of the markets… ups, audiences… or was it the other way around?

We are used to the market being dynamic and the most vivid players being the suppliers. The “Audiences” framing only inspire  “listening”. But new media proves that audiences can be very dynamic and not only that, but they can also outspeak a supplier. Especially in affiliate marketing, audiences determine markets, the opposite to the classical advertising approach, where markets determined audiences.

I read about a year ago an article [ro, php] that reflected the delay between new media and PR, in Romania. I believe that this gap will increase until either the communication consultancy providers will segment only to the big players, using classical approaches, either more and more of them will dissapear. That might happen because even if the many clients for niched marketing & PR services (the small businesses) will not drive the communication consulting market, the audiences will. Because the consumer behaviour has ultimately and irreversably changed in the new media era. And the only direction it’s going is more flexibility.

In the end, some food for your thoughts:

Are you ready enough to take the power witheout the control?

Do you consider the communities as audiences or as markets?

Do you consider your external communication static or dynamic?

Do you have enough community and market awarenesss to communicate with responsability?

Do you want to your business to still exist in the next 5 years?

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7 Key Questions Before Assuming Tasks

Posted by Ştefan Alexandrescu on 14/01/2010

Will this matter anymore after 5 years?

If not, better give it to someone else. About 5 years ago, I seriously started to follow up on personal development programs I read about and learned in trainings. One of the evaluations from 5 years ago was overenthusiastically optimistic and now, considering 5 years have past and I haven’t accomplished all, I figured it was a matter of planning to delegate and to closely monitor my self-management. Some of the thing that preoccupied me back then don’t matter anymore.

Is it necessary to be immediate?

There are 2 key criteria for planning: urgency and importance. Doing a huge chart with sticky notes (don’t ask me how many tasks I’ve put there). Sometimes, it’s easy to take on less urgent tasks because they have less pressure attached. That’s the mecanism which helps the important, but not urgent tasks, not being planned and putting pressure on decision management.

Could it be accomplished by someone else?

Why would you want to do something you could ask someone else? Most people don’t even realize how much time gets stolen from them when paying attention to others’ requests. Stop letting others using your time and use their time.

Do I have the competencies for this task?

Romanians say, “You don’t do what you want, you do what needs to be done”.  That’s something which explains why in Romania for an announce for, let’s say, key account manager, the most part of the applicants don’t have any experience in that field. There will be 5 bartenders, 10 students, 4 secretaries, 2 consultants, 7 account managers and maybe accidentally one person who actually worked as a key account manager. And remember, if you need for example a secretary, find someone who’s dream is to become a secretary!

Do I like this task?

If you don’t what you’re actually doing is stuffing on your throat something you will not like one bit. This is how to get frustrated. And you only have yourself to blame.

Who knows tot do this better than myself?

It’s nice to think we are good at a lot of stuff. And we might be. But are we the best? In just some areas. Why would you prefer to suffer the consequences of a predictable course of action when you know someone who would do it better? Be frank. You don’t have time to waste improving somet ability you don’t really care about.

Is it a priority among the goals and tasks I’m working on?

If not, just write down the idea and plan it later. Just focus on what you planned. There might be a lot of good ideas to distract you (they’re called, against all good intentions “time robbers” or “self-sabotages”). Management isn’t the playground of ideas, it’s the field of implementing and controlling. Act so.

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Video Advice from Radu Georgescu

Posted by Ştefan Alexandrescu on 02/12/2009

Two months ago, Radu Georgescu talked about two hours at Open Coffee about entrepreneurship and investment. As I wrote before, Open Coffee is like an MBA, only that it’s for free and it’s for real. I am sorry I am posting these so late, I had some serious trouble recovering the material from the tapes.

He and his invited colleague talked about a lot of things. Out of some technical difficulties I will solve in the following 2 weeks, this is all I could save and access to put on the internet. I will post the other content in other articles, but this also allows me to emphasize on some ideas and to give things to think about.

His guest, Costel, tells us in this chunk how to approach the investors.

Connected with the ideas of the steps you take in a business, I suggest you also read the following articles, for they answer a lot of the questions of young students aspiring to become entrepreneurs.

Paşi antreprenoriali

Aritmetica investiţiei

Radu Georgescu – Don’t sell everything

Radu Georgescu talked about his experience with selling part of GeCad to Microsoft, with the accent on part. I think there are some very valuable lessons to take on in perspective. It wasn’t the first time he tried to sell it, by the way, this is how him and Costel met.

Another way of not to invest is to give to the investors to little share to rise on.

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Make Mistakes. Learn from Them

Posted by Ştefan Alexandrescu on 30/09/2009

This is an article about vision and culture in management.

I’ve been working for the whole last week with 3 colleagues of mine from the SNSPA master in HR for a team project in constructing a memory skill test for the psycho-diagnosis discipline. I had to confront (again), with success, I might add, the same Romanian mentality which says “if the results aren’t a performance, nobody must know it”. It’ s the cultural issue with Romanians, not having the ability to publicly recognize the failures.
Last week, when Money Express published a well-written cover story about the leaving of Catalin Ionescu from the managerial position of CODECS, the best known and most important school of management for specialists in Romania. The company invested in building the new centre from Agricultori nr. 37 and now they have to pay more than 600.000 euros and have liquididity problems.

I would like to point out the aspect that Adrian Stanciu  mentioned, the courage of Catalin Ionescu to recognize his mistakes as a manager and publicly assume the disaster for the company that was the standout model in Romanian management for more than 15 years.
During the same week, a big public succes was announced. Emi Gal, manager of Brainient, a young but experience entrepreneur , has won a  project financing at Seed Camp. Dragos Stanca wrote a brief and concise article on conclusions based on Emi’s experience. One of the things he insists on is the fact that Emi had a lot of failures which burned down fast.
Radu Georgescu askes weather the fall of CODECS is the beginning of the crisis in Romania.

I think it is important to remember, especially to those who KNOW THIS, that the crisis has a psychological component and an economical component. Let us not burn down the whole market just because one big business might fall. Officially, the company is NOT in bankruptcy. But there’s another idea which I would like to underline. One of the reasons the financial market collapsed was the amplification of the economic effect at a psychological level, as George Soros pointed out in his 2008 book on the sub-prime bubble. That means, that, after the prices went down, they kept falling. I remember my broker was telling me last year in September that there were companies at BVB that, if sold, they would make more money than summing the actual share price. The value of the SIFs was, on the financial transactional market, almost half their real economic accounted value. As I tried to understand and figure out rules out of losing money rapidly, the one rule that the market, also predicted by his observations, went down in Romania when it went down in the US and was stagnating when there were good signs in the US. It all became a PSYCHOLOGICAL EFFECT. It had nothing to do with real figures, but the impact of the investors’ expectations on the real market was dramatic.
Back to what my colleagues which were saying while we were working at the project: “couldn’t we just play with the figures in such a manner that they turn out right?”, actually asking: “couldn’t we just PRETEND we’re doing this exercise and learning something from it while not actually risking anything?”. Well, the business people that are ashamed of their failures or point the finger on those who have failed (“oh, my, the management school went broke, what does THAT say about management?”) fall into the trap that Iuliana Stan from Human Synergistics was underlining in her article on the death of Raluca Stroescu . The psychological tendency is to strive for performance, paint over the ugly sides and showing off an image of success which has NOTHING to do with reality. I would just like to point out that this is not branding, it is suicide.
When I read about the fact that people started packing after Catalin Ionescu left, I realized he was a leader. If when a company dies or panics just by a person leaving when the restructuring plans haven’t been admitted, it’s a pretty good signal you have a leader. If you carefully read the article on the person who learned and practiced successful management for more than 15 years by talking to people, you understand that admitting the errors and talking to people are a leader’s virtue. Keeping these in kind, let us also take a look at this interview, taken a year ago, with Catalin Ionescu, before the crisis hit CODECS.

During his presentation at Open Coffee 2 weeks ago, Radu Georgescu talked about the virtue of openly admitting failures as being a capital one for an entrepreneur, as a proof of character, vision and attitude, as I understood it.
I have not physically met Catalin Ionescu. I think my only direct contact with him was just to talk to him over the phone, incidentally about using a hall at CODECS for 2 hours for an event. I don’t know weather he did a bad choice or not, I am merely stating some facts that anybody could observe.
I challenge the successful entrepreneurs which read this article to comment on what their failures were in business and how they have
learned from these experiences.

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