Working as a marketer for freelancers and entrepreneurs can sometimes be very interesting because you have different opportunities. Such an opportunity is to find out that many of those who are offering services, especially personal services, are looking for clients who are just like them. That means that, for example, that the coach might be… Read More The Same Kind of Different As Me
Do you know Jack, the blacksmith from the village? Well, he is also a brand. What, don’t you know Jack? Jack…well, OK then… The Americans, as a civilization, are proud because they have “invented” some fields that use complicated terminologies, but in fact, they refer to common trivialities well known to everybody. I am going… Read More Jack’s Brand
As an exemplification of the checklist presented here, I want to share with you how I apply some of the concepts for myself. Of course, each person has his or her own values for success. The values of the successful businessmen they say, are: the leadership abilities, the communication skills, the delegation of tasks, the wide network of… Read More Which Are Your Values for Success?
I have been observing certain tendencies in the area of training, consulting, coaching in personal, professional and spiritual development in the Romanian market, since 2004, which I would like to share with you, and I will do that from the standpoint of marketing and particularly positioning. I confirmed my beliefs in a discussion with Phoebs… Read More Marketing Un-Mix