The services market intended for the NGO segment has started to manifest itself in a way that is not negligible. In this regard, it is essential to consider communicating with specific audiences with tricky issues about which one doesn’t find blunt information, as described below. I have recently started to suggest to you what to avoid… Read More 7 Successful Questions to Ask in order to Obtain Sponsorships
The NGOs in Romania have started to grow in the last 10 years, and the services market intended for this segment has started to manifest itself in a way that is not negligible. In this regard, it is essential to consider communicating with specific audiences with … tricky issues, to which one rarely finds blunt… Read More What to Avoid When Looking for Sponsorship
In line with the series of articles dedicated to NGOs that I will publish this spring with What to avoid in sponsorship and how to convince sponsors, I am prefacing that content with today’s article, which, although it may seem somewhat theoretical, is actually based on experience – and the correlation between theory and experience is what… Read More Improving the Image of NGOs by Means of Public Relations
Over time, I have seen many documentaries on various aspects of marketing, which is natural since I am a marketer and a film enthusiast. Of these, I would like to bring to your attention 4 documentaries that I found worthy of being remembered. I will start with the one that had its premiere about 10… Read More Media of Marketing
Customize! Many of us live under the impression that there are certain “types of people” that we get along better with and others that we don’t get along with. But, in fact, we like those who are like us or those who are as we wish we were. Precisely for this reason, the objectivity of… Read More How to Speak Everyone’s Language
When you have a team of people working in task-oriented activities, such as specific projects requiring phases and deadlines, it’s essential to use a few necessary tools. Intrinsic motivation is the one that makes people act on their own initiative. It makes them happy and proud to be working on a particular project or for… Read More The Difference Between Intrinsic and Extrinsic Motivation
The correct identification of the image Skills are made up of behaviors and language. Attitudes and values are divided into behaviors and language. Identity is divided into attributes (values). The image is also divided into attributes (values). Personal branding, as an area, to be found where psychology, personal development, and (significantly) marketing interfere, aims to align identity with the image. In other… Read More The Image or the Brand
Let’s say that you are the client of a renowned coaching school with tens and hundreds of clients, and its presentation blew you away. You don’t really know what to expect. You want to grow personally and give these professionals a chance to put you on the right track to success. Congratulations! Here are 10… Read More 10 Things That the Coaching Trainer Hasn’t Told You
Let’s say that you are the client of a renowned coach who enjoys confidence and acknowledgment and has a very cool web page. You don’t really know what to expect. You want to grow personally and give a chance to this professional to fulfill your psychological and emotional needs involved in the process. Congratulations! Here… Read More 10 Things That an Experienced Coach Hasn’t Told You
I published here the Romanian review of a book on public communication. Reading it, I have again found that public presentations are as natural to me as drinking water. Thus, I have often held public presentations as far back as high school and have attended thousands of public speeches since, enough to find my positive and… Read More How to Make a Successful Presentation 1,2,3…
After the fall of communism in Central and Eastern Europe, another form of atheist materialism has unfolded its ideology. This is the Disneyland civilization. Branding in the Disneyland civilization has two actors on which I am focusing: companies and consumers. I wrote about companies from this perspective in the last month’s article [1].… Read More Plea for Branding in the Disneyland Civilization. Part II. Consumers
Motto: “We are… the un-proud non-possessors of objects whose chief substance is that of the transient symbol. So our Puritan fear of the love of things turns out to have been groundless after all, for we do not love or even possess them: they pass through our lives as barium passes through the digestive tract,… Read More Plea for Branding in the Disneyland Civilization. Part I. The Companies
Working as a marketer for freelancers and entrepreneurs can sometimes be very interesting because you have different opportunities. Such an opportunity is to find out that many of those offering, especially personal services, are looking for clients who are just like them. For example, the coach might be interested in having the kind of customers… Read More The Same Kind of Different As Me
Do you know Jack, the blacksmith from the village? Well, he is also a brand. What, don’t you know, Jack? Jack…well, OK then… The Americans, as a civilization, are proud because they have “invented” some fields that use complicated terminologies, but they refer to everyday trivialities well known to everybody. I will suggest you think… Read More Jack’s Brand
As an exemplification of the checklist presented here, I want to share how I apply some of the concepts. First, each person has his or her own values for success. The values of successful businessmen, they say, are leadership abilities, communication skills, the delegation of tasks, a vast network of people known, the ability to work hard,… Read More Which Are Your Values for Success?
I have been observing certain tendencies in the area of training, consulting, and coaching in personal, professional, and spiritual development in the Romanian market since 2004, which I would like to share with you. I will do that from the standpoint of marketing and particularly positioning. I confirmed my beliefs in discussion with Phoebs last… Read More Marketing Un-Mix
Analytic Vision 