The 20th of June every year is the international day of productivity. Motto: “God, please give me the power to change what I can, accept what I can’t, and the wisdom to know the difference.” What do you change when something doesn’t fit? The external reality, or territory, causes particular problems for each… Read More What I Have Learnt from Brian Tracy’s Exercise
What’s the difference between image and identity in personal branding? Starting from the positioning that NLP (neuro-linguistic programming) should take to differentiate from psychology, as soon as an NLP specialist directly competes with a psychologist positioning himself as a psychologist but offering NLP services, this is not just a disservice made to himself or to his clients that he misleads,… Read More The Difference Between Image and Identity and How They Matter in Positioning
Customize! Many of us live under the impression that there are certain “types of people” that we get along better with and others that we don’t get along with. But, in fact, we like those who are like us or those who are as we wish we were. Precisely for this reason, the objectivity of… Read More How to Speak Everyone’s Language
When you have a team of people working in task-oriented activities, such as specific projects requiring phases and deadlines, it’s essential to use a few necessary tools. Intrinsic motivation is the one that makes people act on their own initiative. It makes them happy and proud to be working on a particular project or for… Read More The Difference Between Intrinsic and Extrinsic Motivation
The correct identification of the image Skills are made up of behaviors and language. Attitudes and values are divided into behaviors and language. Identity is divided into attributes (values). The image is also divided into attributes (values). Personal branding, as an area, to be found where psychology, personal development, and (significantly) marketing interfere, aims to align identity with the image. In other… Read More The Image or the Brand
I published here the Romanian review of a book on public communication. Reading it, I have again found that public presentations are as natural to me as drinking water. Thus, I have often held public presentations as far back as high school and have attended thousands of public speeches since, enough to find my positive and… Read More How to Make a Successful Presentation 1,2,3…
What the PR person does The public relations activity is made up of the work performed by the PR person/ team to: get documented regarding facts and check the source of information employing one’s own research work; research and segment the audiences, profoundly knowing their way of thinking, speaking, and expressing themselves; prepare the communication… Read More Why Public Relations Are Not Marketing
As an exemplification of the checklist presented here, I want to share how I apply some of the concepts. First, each person has his or her own values for success. The values of successful businessmen, they say, are leadership abilities, communication skills, the delegation of tasks, a vast network of people known, the ability to work hard,… Read More Which Are Your Values for Success?
I believe if in the XXth century, the new form of illiteracy did not know how to operate a computer, in the XXIst century, the new form of illiteracy is not knowing how to use new media. So there are two forms of thinking about communication: The traditional marketing & PR vs. the new… Read More New Media (vs) PR? – The Flea Circus Illusion
Analytic Vision 