If you read this, then you personally or professionally know me pretty well, and it doesn’t matter if we talk in English, Romanian or Italian. I just wrote it in English because I know you’ll understand it. I don’t usually like to talk about my problems (or publicly express my emotions about them). Still, I… Read More How It Feels to Live With a Chronic Tooth Infection
“– Man, you’ve got a face… You should look in the mirror… You’re scaring away the customers! – Which customers?“ (True dialogue at a so-called business fair in 2006) Fair. Exhibition. Conference. Meeting. Forum. Congress. White paper session. Public contest. Festival. Niched Clubs. Experiential school. Case studies contest. Business simulations. Circle meetings. A few… Read More The Ethics of Fair & Conferences for Professional Participants
Discussion between a marketing consultant and his client: – Think about the following example: you just got to a new workplace, and for lunch, you must choose between two restaurants that have similar offers: one is full of people, and the other one is almost empty. Which one do you prefer?” – The one is… Read More 5 Creative Mind Traps That BUSINESS OWNERS Doing Marketing and Sales Believe They Are Entitled To. Find Out Now the Truths That Will Set You Free!
What the PR person does The public relations activity is made up of the work performed by the PR person/ team to: get documented regarding facts and check the source of information employing one’s own research work; research and segment the audiences, profoundly knowing their way of thinking, speaking, and expressing themselves; prepare the communication… Read More Why Public Relations Are Not Marketing
I believe if in the XXth century, the new form of illiteracy did not know how to operate a computer, in the XXIst century, the new form of illiteracy is not knowing how to use new media. So there are two forms of thinking about communication: The traditional marketing & PR vs. the new… Read More New Media (vs) PR? – The Flea Circus Illusion