When I found out, at the end of the last decade, how some people tend to use Facebook, I said: “Facebook is a personal branding tool that looks like a weapon. In the hands of a professional, it can have some pretty spectacular results. But, instead, a novice can shoot himself or herself with it.”… Read More The Invisible War Against Speed Reading
I love to write. Actually, I’m addicted to it. I know how to write. Almost half of the money I ever made in my career was by writing something for a specific audience. That includes writing & publishing books, blogging, copywriting, writing projects, promotional articles, and working for periodicals. I consider it one of my… Read More My 20 Styles of Writing
– The man who has more keys is more powerful! – So said the janitor. We do business in a market where an often encouraging message to young freelancers seems to be:” get YOUR practice into your own hands”,” get NOW what you deserve”. Thus, self-confidence seems like the key to getting external recognition. Sometimes,… Read More 5 Other Mind Traps That Marketing and Sales Entrepreneurs Believe They Are Entitled To. Find Out Now the Truths That Will Set You Free!
15th-anniversary blog post. The source of the worst traumas that the members of a family can suffer is mainly psychological violence. This literary screenplay of a promotional video was initially designed as a version proposed for a campaign exercise against family violence. Its target was double: to draw attention to a danger occurring in the… Read More Defence Mechanisms
The correct identification of the image Skills are made up of behaviors and language. Attitudes and values are divided into behaviors and language. Identity is divided into attributes (values). The image is also divided into attributes (values). Personal branding, as an area, to be found where psychology, personal development, and (significantly) marketing interfere, aims to align identity with the image. In other… Read More The Image or the Brand
Motto: “We are… the un-proud non-possessors of objects whose chief substance is that of the transient symbol. So our Puritan fear of the love of things turns out to have been groundless after all, for we do not love or even possess them: they pass through our lives as barium passes through the digestive tract,… Read More Plea for Branding in the Disneyland Civilization. Part I. The Companies
In the past years, putting together the increase of internet bandwidth supporting high definition instant live video streaming, the increasing capacities of server streaming for thousands of people, together the price falling for hardware technology, internet access (even on mobile devices), and data centers services, more and more learning companies develop business models centered on… Read More 13 Hints – How to Separate Value from Mind Bugging In Webinars
You have discovered a testimonial and its benefits to the personal brand. After that, we found together from whom to request it and how. But, just as you should not count your chickens before they are hatched, you do not always get what you wish the way you requested it! So, what do you do… Read More The Testimonial, Set in Stone as the Referent Gave It?
Each year, in Bucharest, there’s an event a lot of advertising & PR agencies are waiting for. This year has been the first year when the PR companies were allowed to participate and participate, indeed! On the 15th of May, it happened again, also in Bucharest. Although I have not been so active in participating… Read More The Agencies’ Night
“We hire a secretary as assistant manager. The perfect age is 20. The minimum experience requirement is 30 years.“ Two professional categories might be interested in this article. The first is, of course, the beneficiaries of the Job Announcement. The other is Job Publishing Providers. The purpose of publishing a job announcement is to get… Read More Job Publishing
If you work in advertising or marketing, it is mandatory to view these! Saga Commercial – DARE The Google Story Microsoft Productivity Future Vision Coraline book trailer made for content by a user The Truth of Argentina About the Hey clip The girls who made the “Hey” clip explain behind the scenes their vision. Hey… Read More How to Promote: Great Video Examples, Selected by Marcus Victor Grant
The premises I went to see Dan Chisu’s first movie, “Website story“, about which you can also find Romanian reviews here and here. These are the official trailers. First trailer (keep reading ↓) The second trailer (keep reading ↓) Third trailer Realitatea I will synthesize all you can find about the movie (not much found over… Read More “Experimental” tryout
I believe if in the XXth century, the new form of illiteracy did not know how to operate a computer, in the XXIst century, the new form of illiteracy is not knowing how to use new media. So there are two forms of thinking about communication: The traditional marketing & PR vs. the new… Read More New Media (vs) PR? – The Flea Circus Illusion
Yesterday I was to Webstock. In brief, I’ll give you a 360 degrees tour of the presentations and people I’ve talked to (met again or recently met). I entered the first session when Michael Köster from Microsoft finished his user experience story speech. After that, Ştefan Tănase from Kaspersky LAB (by the way, I won… Read More Impressions from Webstock 2009
I have been observing certain tendencies in the area of training, consulting, and coaching in personal, professional, and spiritual development in the Romanian market since 2004, which I would like to share with you. I will do that from the standpoint of marketing and particularly positioning. I confirmed my beliefs in discussion with Phoebs last… Read More Marketing Un-Mix
Our yearly Business-Edu… You can’t miss it. You can’t improve it… You can’t ignore it. It’s happening. So, as long as this is the brand, let’s see what’s become of it… (keep reading ↓) First of all, people presenting are more active… so I would say, compared to 2006 (for example), when about half of… Read More Yesterday at Business Edu
I just came from the GalerIAA Opening. Lots of impressions. First of all, I consider the initiative of the IAA (International Advertising Association) just great. I think there was a need for such exhibitions to fill out a gap. The walls and the lockers were filled with paintings and drawings. Although it was an event… Read More Impressions from the GalerIAA Opening
Analytic Vision 