Analytic Vision

Success Strategy in Marketing & PR

This is a short selection of the clients I have worked for as an independent consultant in the summer 2005-summer 2009 period, offering communication, marketing and PR services, some successful and interesting cases. I have chosen clients who have agreed to offer references and some of them may be contacted through e-mail.

Though I have especially worked with individuals and less with companies, my driving vision in services provided as a consultant in the mentioned areas has been to bring my contribution with knowledge, analysis, critical thinking, and skill-building tools, so that the clients may benefit a generative progress in their professional goals.

 

1. Client (June-September 2006): NIKONS, a cultural association from Iasi which was organizing a national dance contest to celebrate 10 years of existence.

Task. I have closely worked with the president of the association to write a project for the purpose of obtaining funding from the public local administration, to create a strategy for the promotion of the association for the period 2006-2008, to organize and promote the event and to manage the relations with the press before and during the press conference.

Challenges

The organization had little time when they contacted me and factually depended on the success of this event to continue working. Also, the association members were unmotivated, had different interests and offered little support. I managed to create a strategy that was then followed by the communication-tasked member, as I monitored the situation after 2006.

Testimonial

The talent for communication and marketing, completed with the permanent desire of knowledge and involvement, the passion and the seriousness with which he dedicates to a project, make him unreplaceable as a partner. Through Stefan Alexandrescu, the sportive dance has gained a friend of great value.”

Prof. Mariana-Constantina Niculiţă, Iași, Romania

NIKONS prezident

  

2. Client (March – May 2006): Sergiu Barna, a stomatologist which had the goal to express himself in a leadership role, which he succeeded, as he has been elected president of Junior Chambers International Iaşi in 2007, the year following the personal branding services. Since 2008, he is Honorary President and moved his business to London, where he lives now.

Task

I have worked with dr. Barna at evaluating and emphasizing the positive aspects of his personal brand in professional contexts, also at improving his abilities to learn and use information.

Challenges

The client didn’t have any experience in promoting himself in a leadership role and didn’t know which were the best opportunities for his professional branding communications, but he had the skills and the will to make something better for younger people, to help them to develop, so he started to become more active in the field of promoting young businessmen networking through the Junior Chambers International Organization.

Testimonial

As a first contact with Ştefan Alexandrescu, I have appreciated the openness, the personal and intellectual competence that he has for his age. Ştefan gave me some tips & tricks for personal branding that changed my perception over some public aspects of my initiatives”.

Dr. Sergiu Barna, stomatologist, London

Honorary President, Junior Chambers International Iaşi

3. Client (July 2005, April 2007): Loredana Simedre, attorney at law, young Romanian entrepreneur, developed a business as a managing partner at ProCredit Consulting, a bank-credits agency for consulting customers, then in 2009 she started the project “Job Mate”, a website oriented towards helping young students to develop their careers.

Task:

In 2005, I offered Loredana consulting services in persuasive communication and psychological negotiation as she needed to improve her interpersonal negotiation skills. She used those to found abilities which she developed in time. Then, in 2007, she was a client again to improve her leadership professional abilities, which she proved after the services, gathering over 1000 people in just a few weeks in an MLM structure which she then gave up for ethical considerations concerning the ways information was used regarding the members of her structure. She gathered a virtual community of over 5000 users before launching the website Job Mate.

Challenges:

Loredana has a great potential and a great will for affirmation. The challenge was to offer the consulting services in such a structured manner that would build for her the abilities to work with her own resources for development.

Testimonial:

A new way for approaching human relations, an indispensable instrument for businessmen and, not only, an infallible way through which you can overcome your own limits.”

Att. Loredana Mihaela Simedre ,

Social Entrepreneur, Bucharest, Romania

4. Client (July 2005): Cristina Ţigănucă, attorney at law.

Task: Public speaking consulting, also using negotiation skills tips & tricks.

Challenges: Becoming an attorney at law in 2006, Cristina still had some issues regarding her abilities to sell an idea to the public from her heart. She did put a lot of energy in telling something, but the energy wasn’t focused, wasn’t structured and didn’t have much technique and strategy.

Testimonial:

I consider that this service has constituted a fundamental basis for my professional formation. The techniques experimented with this occasion have served me in numerous presentations that I held in the last few years, as much in formulating a logic speech, but especially in controlling emotions and channeling my energy in the direction of knowing and persuading the audience”

Att. Cristina Ţigănucă ,

Financial Consultant, Milan, Italy

  5. Client (June-August 2008): Mădălina Ivona Bejenariu, in 2008: student, customer care specialist in 2017: freelancer

Task: Personal branding with the purpose of (but not limited to) obtaining a job.

Challenges: Mădălina is one of the most interesting clients I ever had. With a strong determination to obtain a job, having developed skills applicable to a large spectrum of professions and having invested time in her professional formation, she did not know which was the best kind of job for her and in what field, therefore she did not know how to sell herself on the job market. Having a time and financial pressure, she found the strength to go through the whole process of personal branding in a very analytical way, which proved, in the end, to bring her an appropriate job, but more important, the valuing of her skills in a fulfilling place.

Testimonial:

With this opportunity, I have discovered about myself, in a much clearer perspective, things I already knew but did not consider important; I have found new things, which help me in my future career and also I have started to grant more interest to my personal branding.

At the negotiation for the job I received, I was surer of myself and prepared to negotiate my attributions and benefits very thorough, using the consulting services and the experience of my failed interviews.

I have met Stefan in a moment of my life when I would have moved into the woods to avoid seeing anybody, but he helped me regain for myself the optimism and self-trust!”

Mădălina Ivona Bejenariu,

freelancer, Iaşi, Romania

6. Client (2009): Andrei Dragomir

Tasks: web PR, blog administration and optimization

Challenges: Andrei Dragomir is a blogger which, after implementing some of my suggestion increased his visibility from around a few hundred views per month to 10.000 views per month and had been declared “the masculine voice fo the kudika website”. His blog was concentrated on personal development, starting from a relationship he had with a woman in 2008. The target audience was women who were upset with disappointing relationships interested to a better understanding of how men think. using concepts from NLP and especially transactional analysis, he explained on his blog (dindragostepentrud.wordpress.com) on hundreds of articles how certain mechanisms make relationships crumble. I was designed administrator of the whole process.

I have also found photographers to illustrate his blog and organized a photo exhibition at some of the metro stations in Bucharest, Romania, in order to promote the blog.

Ultimately, the client was not interested in implementing monetizing techniques and he eventually gave up and so did I because it wasn’t OK to do pro bono work for something that does not have perspectives of being monetized either way. But the branding implementation turned out a huge success, as a result of web PR techniques.

The client can be contacted at din_dragoste_pentru_d [at] yahoo [dot] com or at dindragostepentrud [at] yahoo [dot] com, I don’t remember which one. He doesn’t live in Romania anymore.

Testimonial:

Ștefan Alexandrescu transformed my work in a very short amount of time from something which was only read by some dozens of followers into a skyrocketing success that made some of the new female readers of the blog to drop working or sleeping because they became addicted and couldn’t stop reading. I was overwhelmed with the amount of comments and messages I was receiving, so I turned the administration of the blog to Ștefan, and I only dealt with the writing process.

I also appreciated that he added color and depth to my texts using collaborations with some very talented young professional photographers. He also gave me some useful structuring ideas about the website and the display of information. He has an eye for detail without losing the big picture and that’s important in digital communication.

I recommend him to the business people who want to design a strategic design of the content in order to maximize the revenues. He seems very focused on upscaling for the right budget.”

Andrei Dragomir,

blogger

7. Client (2005): Marketing Box, 2005

Task: copywriting

ChallengesThe client was a Bucharest-based e-mail marketer called Virgil Budasca (he now lives in the UK), designing a promotional campaign for a virtual product was selling, e-mail marketing databases. I have done for him copywriting in sales letters and a collaborator of mine implemented a website for his campaign.

The copywriting for the sales letter offered a nice ROI. I have kept in contact with the client occasionally, seeing him and talking over the phone several times the years afterward and he declared himself satisfied with my work back then.

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