Analytic Vision

Archive for the ‘Analytic & Critic Vision Over…’ Category

This is the most important and large category of this blog. As natural as possible, analytic is the way this blog is supposed to be and critic is the way any blog can prove subjectivity. The subjects treated are as documented as I had the time to create them. Usually, my readers know what to expect in terms of quality.

Why Public Relations Are Not Marketing

Posted by Ştefan Alexandrescu on 07/12/2017

What the PR person does

The public relations activity is made up of the work performed by the PR person/ team in order to:

  • get documented regarding facts and check the source of information by means of one’s own research work;

  • research and segment the audiences, profoundly knowing their way of thinking, speaking, expressing themselves;

  • prepare the communication agenda considering the following: the message that is intended to be sent, the available channels, the environment, the resource funds required for performing the communication and the most efficient impact which can be generated by enforcing the agenda on the image capital of the organization/client;

  • plan the means, ideas and content to be sent to the target-audiences, and achieve a support-platform meant to sustain the set agenda;

  • adapt using the means and content of the environment, so that the ideas communicating the identity of the organization would remain stable in the long run;

  • monitor the impact that the performed actions have on the target-audience in the long run;

  • carefully analyze the steps taken by the competition, by tracking and comparatively reviewing their external public relations speech as compared to their own impact further to the public relations communication;

  • develop actions which would continue/capitalize further to the already obtained results;

  • prevent the crisis situations or promptly respond as soon as they occur, and prepare plans for the situations initially believed to be unpredictable, based on the principle “hope for the best, plan for the worst”, etc.

The speeches characteristic to the public relations structure are considering the following categories of target-audience: internal audience of the organization (employees, volunteers, collaborators), management and external audiences (clients, providers, NGOs, local authorities, opinion leaders, etc.). The public relations speech must be shaped, first of all, according to the interests of the organization, and second of all, according to each public that it addresses to, after being segmented according to the criteria required in order to make the speech relevant. The speech of the PR representative implies influencing, subtle persuasion, inspiration, putting ideas where nobody would have thought that they could occur, with the purpose of being assimilated without noticing the “packaging”.


The credibility of the sent message, between reply and feedback

The public relations person has a certain type of speech regarding the managerial activity component, influencing the leader to make the best decisions for the organization by means of the advice that he gives. The same PR specialist has another type of speech towards the internal audience, regarding the quality management. For instance, with Raiffeisen Bank in Romania, the construction of the quality management speech was based, in 2007, on a research of the joint values of the members in Romania, from all values, which was run through the filter of the managerial decisions in order to promote those values which are in agreement with the organizational policy, of those which were most frequently to be found with the employees.

Structuring the speech in terms of the importance for each audience, the public relations person comes, by means of the messages he sends, to play an influence and inspiration role in the public relations structure of the organization. There are certain aspects which are at stake in the speech delivered to the management, knowing that these will “weigh more”, and others when the speech is addressed to another audience. At the same time, the internal communication must be congruous with the external communication, because, as Philip Kotler stated in Marketing Management, there is also that interactive marketing, the one between the company’s employees and the potential clients – in other words, what it is found out about the company from those working within it, a feedback to the employer branding.

Kotler’s Triangle

Graphics by Irina Chiriță, 2017

For instance, by means of branding as an organizational identity attribute, a company wants to communicate the “openness” value. At the same time, the chief financial officer is a fiend who has to receive all the expense accounts to be signed, which are exceeding 10 $. Of course, it will be a challenge to send a certain piece of information via the official channel when something completely different comes out of the “back door”. The reply to be received by the company’s potential clients, who come in direct contact with its representatives, will be standard. However, the feedback will be a different one. The feedback is an implicit, indirect, spontaneous, unconscious and difficult to control reply, which seems obvious nonverbally and paraverbally and can emphasize or disproportion the reply, which is direct, conscious and previously thought about.

Let us think of an example. The reply that I, as a client of X bank, receive to the questions I ask at the counter is satisfactory from the viewpoint of the requested information. However, the feedback I receive non-verbally is one of dispatch, coming from a frustrated young lady who has reached her limit at the end of the day, confronted with who knows how many cases which have put her last ounces of patience to the test, and which she has decided to put up with for the salary she cashes.

The public relations policy at this level concerns the management of the reply delivered to the client, but the importance of feedback is often no longer taken into account. As a counterexample, in the USA, one of the most highly appreciated banks by the clients beats the drum about offering the highest interest rates and the most disadvantageous financial conditions, but the clients continue to resort to it because they are always welcomed by constantly sincere and happy bank clerks.


What marketing does differently

Planning the marketing activity refers to markets (not audiences), and it is oriented towards satisfying a certain sales target on a certain market. The marketing activity is an economic activity placing the product at the disposal of the markets at a price/cost ratio as advantageous as possible for the trader.

The public relations speech is addressed to the audiences, which can especially interfere with the markets: several audiences can be found in the same market or several markets in the same audience. For instance, BookFest and BookLand are addressed to different markets, but to the same public: the one interested in training, development, improvement. Thus, in these markets, the following markets are intertwined: specialty books market, fiction market, electronic books market, audiobook market. All the consumers of these markets can be found within the audiences interested in what reading means. The fact that the offer comes from specialized providers is a component which must be taken into account by the PR specialist in segmenting the audiences, and constructing the message so that the event brand identity would be communicated to all the niches as clearly as possible. The brand is addressed both to the audience, and the niches, as it is a blend of marketing and public relations (although it tends towards marketing more, because it can be measured quite precisely, unlike the public relations which in general have results difficult to quantify).

The two activities are interdependent, but marketing focusses on tasks, activities, tangible things, and it is closer to sales in a mathematical spirit, while PR focusses on people, relations, intangible things, and it is closer to HR, in a human spirit. The public relations communication finds its place in the marketing mix by means of the contribution it brings by customizing the relation between product/service and its buyer.

Thank you!

Happy branding!

Ştefan Alexandrescu

Communication strategy and human resources consultant

Translation of the article ”De ce relaţiile publice nu sunt marketing originally published in Romanian by Ștefan Alexandrescu at the 24th of November 2012 on Discerne. Translated by Cristiana Boicu, 2017. Initially written in April 2008. Updated by Ștefan Alexandrescu Romanian in November 2014 and in English at 25.10.2017. Romanian text copyright (C) Ștefan Alexandrescu, 2008. Photo copyright (C) Irina Chiriță. English translation copyright (C) Cristiana Boicu. 


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How to Make a Scientific Comparison Between Men and Women in Terms of Intelligence and Stupidity

Posted by Ştefan Alexandrescu on 12/09/2017

Certain research tend to prove that men have a slight advantage regarding intelligence as compared to women, which increases with age

At the same time, when it comes to stupidity, men are absolute champions both in numbers and in intensity, as this research shows (here, here)

So, in order to draw an oversimplified and non-scientific conclusion, men have relative chances to eventually be more intelligent than women. However, they have good chances to be stupider than women.

Of course, in order to correctly test the observational hypothesis, according to which “women show their stupidity faster than men”, a study should be performed which would approximately have the following design:

– we run a stupidity-measuring psychometric questionnaire to a lot standing a good chance at providing a lot of stupid persons

– we run an interpersonal intelligence-measuring psychometric questionnaire to a lot having good chances at providing many persons with skills of fast knowing the other people – for instance, therapists, coaches

– we choose an equal number of stupid people, both men and women

– we choose an equal number of intelligent people, both men and women

– we make the groups interact, as follows: each intelligent person shall evaluate in a sequence all stupid people, and shall establish their level of stupidity, and measure the required time until reaching this conclusion. In the end, for each stupid person, we shall calculate the mean value based on the reports of all intelligent persons.

– in the end, it shall be checked whether women have shown their stupidity faster, and all sorts of other interesting things.

Of course, it would also be required for all participants to also be measured in terms of other psychometric traits, which could influence the study: size of the information (general, details), level of energy (proactive, reactive), the speed of reasoning, which can influence the speed of the answers.

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10 Useful Skills That Will Make You A Better Entrepreneur

Posted by Ştefan Alexandrescu on 31/07/2017


Working as a consultant for entrepreneurs is exciting and stressful in the same time. I know, because I’ve done it for years. So I decided to share some of my observations that might come as very useful for entrepreneurs and not only.

Not having these skills will not ruin you, but it would certainly slow you down. This is not an exhaustive list, just a “top of my mind” approach that I think would be very precious especially for those in the beginning of the road that make the leap from freelancing to entrepreneurship.

  1. Creating rules based on your principles. Any company is similar to the entrepreneur which creates it. In the beginning, especially if you don’t have a lot of employees, it will be easy to express how other people should behave, act or think concerning your business in order to respect what you want to create. Principles are like a lighthouse in the dark and in the night. In the beginning, they might be clear and easy. But the best way to share them is to express them as laying foundations for the rules: not too many, not too few, but clear for everybody. Once set, everyone must respect them. You must respect them the best. In the same time, it is important to train this skill, because your principles evolve and so do you.

  2. Express gratitude. Train yourself to use any anniversary, any opportunity in order to thank people which have made a contribution. Thank your clients after buying from you. Thank your collaborators for doing a good work. Thank your employees for reaching the goals. Thank your partners for supporting you. If you believe in God, keep this in mind: do not wish for God to give you how much you can take! You can take and have as much as you want as a burden in this life. Whatever you want, God can give you. But, in order to keep it, you must remember to be satisfied with less and with more, to take any success as a gift from God and not as a merit. The gratitude is a key skill for an entrepreneur.

  3. Recognize the teachable people. There are no real incompetents, only people who don’t manifest or have lost the capacity to learn. Therefore, choose wisely to work with only those people who can be taught. Do not hope that giving chances to seemingly talented people will make them fly and become stars. Most oftenly, the people you like the most are not those which necesarrily perform the best. Welcome the people who you choose to improve their careeer working with you!

  4. Train yourself to make distinctions between options, possibilities, opportunities and probabilities. All might sound similar, but they are very different. Anything is possible until you have to chose options. Those options must be at least probable. Between the options which are probable, you have to prioritize your opportunities and decide wether you want to choose them or create them. But remember, whatever you do, your options must not only be possible, but probable also! Many young professionals start their entrepreneurship career doing business plans like they did during faculty, but fail miserably. Know your territory and act upon that knowledge!

  5. Constantly develop yourself. What happens when the one thing that you are able to do for your clients is the thing that stops you the most from developing yourself? The competition will likely take over in a matter of time. You need to constantly be a source for re-invention. Working for your own development should not be in a competition with working for your customers or with your employees. Time for yourself to develop is also needed in order to enhance your business.

  6. How much do you allow yourself and others to act authentic in a relationship? Find and recognize the other people’s values, beliefs and convictions. Beliefs are convictions we believe to be true. Attitudes are collections of beliefs and values around a certain topic. There isn’t such a things as a “non-value” or “anti-value”, there are only different beliefs, values and attitudes. Erach person is motivated by different scopes and if you learn to discover those asking specific questions (such as some from LAB profile), it is worth to use them and to link them with each of the important actions that need to be taken for your business plans to work. Values lead to motivation. Motivation leads to vision. Vision leads to strategy. Why? Because where there’s a will, there’s a way. If the strategy does not take into consideration the values of the employees, it will be a difficult to implement strategy.

  7. Use the faults of the employees in the favor of the teams. Knowing that a certain person has a low performance in a certain area means that you know not to delegate to that person something (s)he might do which is wrong. Creating teams taking into consideration both their strong points and their weak points is a service that you can do creating the kind of complementarity that the collaborators could and should appreciate.

  8. Constantly shape in your mind the model of the best entrepreneur that you can be. How does that feel? What does this model do? How do you see him or her? Remember, it’s a model, it’s not Superman, it doesn’t have to be perfect. Practice in your mind what you would do in different types of situations: with your employees, with the clients, with the partners. Put yourself in the shoes of people who need to make difficult decisions. What’s worth doing to become such an entrepreneur? What is it important to giv up in order to become this model?

  9. How do you manage to diplomatically tell the truth and be convincing without lying? Practice rethorics and argumentation. What’s worth doing in oder to prove that you are right? Sometimes, it’s not enough top be right. It also depends how you say it. Having different reframing strategies in order to make each person think in his/her way is required, because not everybody will be convinced by the same arguments. In business, it doesn’t matter so much who is right, it matters what makes things profitable. Also, please keep in mynd, what others perceive as a message matters, not what we intend to transmit.

  10. Serve your clients, for their own good, don’t please them. Politicians, coaches and psychologists may oftenly be “punished” for actually serving those who chose them. Pleasing the clients is something which others can do very easily, but it takes some courage to educate your clients to recognize their own deep needs and to be glad they are actually served by what you are offering.

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The Same Kind of Different As Me

Posted by Ştefan Alexandrescu on 30/04/2017

Working as a marketer for freelancers and entrepreneurs can sometimes be very interesting because you have different  opportunities. Such an opportunity is to find out that many of those who are offering services, especially personal services, are looking for clients who are just like them. That means that, for example, that the coach might be interested in having the kind of customers who are interested in personal development and aiming goals, the same as him. The coach’s clients would be very similar to the coach and less preoccupied with solving problems, traumas and other kind of issues. That is, not the kind who are going to a  therapist for solving problems, as coaching is in the goal business.

So, for example, what if a marketer has a preference for a kind of public or kind of audience that has some kind of value for the resemblance it falls to him or to her. What does that mean? It means that the marketer might hold or see a value, an interest, in marketing to the same kind of different as themselves. That implies that not only do these people might think or choose in the same ways, but they might hang around in the same kind of networks, in the same kind of contexts, social systems and they will be much more easily found there.

One of the problems that such entrepreneurs and freelancers have is the fact that they do not consider themselves as ready or as prepared to deal with that audience. Why? Because maybe they think “Oh, I do not have enough time to spend at the kind of networking events that the people like me would go to”. So, there is a tendency for some freelancers to have this kind of idea, this kind of optimal idea about how or where or when it would be appropriate to find the right clients. But the truth is that (1) usually people are looking for solutions for their necessities and (2) these necessities are not always the same as everybody else’s (they might be so personal that only a limited number of people would have the same interest in the same moment). So it is often difficult finding an audience because you have to find a niche: that niche presents the  challenge of personalizing, of customizing a certain lifestyle.

So, for example, if you would be a dentist searching only to find the kind of customers who are interested in replacing their old works with quality, with top quality material, what should you do? You would have to find those clients in the right place, at the right time, and having the availability of joining such a promotion. Why? Because, for one thing, the longer people live, the longer they have all kinds of interventions, such as correcting decaying teeth. But in order to find the person who decides “yes, I would like to replace all the works from the course of my life with top quality material, very healthy and very resistant”, that means that you will have to have the kind of advertising, that directs those people to you as a supplier, within that window of opportunity. Where do you find them? How do you find them?

Of course, one of the top results, any supplier’s answer is: “Well, you find them advertising on the internet”. Yes, that’s something we can all agree upon, but beyond that, where do you go to find these customers? How do you approach them in a way that is consistent with your values and their values? Moreover, how do you overcome the resistance, the barriers of some people who might need, want or might even be likely to use your service? In order to buy that service from you, and not from your competitor, what should you do?

No matter how fine, how great, how wonderful you think what you’re offering is, if there is a request that means that there are suppliers, that means that you are in competition. No matter how special you think you are by offering a certain service or a product, you are actually in a big, big competition, because you are not only in competition with the potential suppliers who are offering for the right kind of product or service that you are also offering.

There are also the consumers who might accept something lower in price/quality, something different. There might be some potential customers who do not know that you or your services exist, who might not know that you have something of value to offer, so those people will buy different things. Maybe by the time you come along and treat them right it will be too late, or they will be broke, or they will not have that necessity any more. So, it’s not only a question of finding the right people, it’s also a question of being aware that you are in competition with many other suppliers who you might  not know of, and you might never know of, but who will take some of the clients’ money instead of you as a supplier.

Therefore, in this search for “the same kind of different as me”, when you are looking for the kind of audience that is similar to you, you also have to take in consideration that you are not the only one. Most likely, there are many other people just like you, entering the competition for the attention and for the availability of the same audience that you are hunting for. Therefore, in order to have and apply this kind of promotional strategy, this kind of marketing strategy, you need to first have a functional system of identifying the right people at the right time, and it might seem that this is the marketer’s job.

For instance, once you have a marketing manager / consultant, then it is his or her job to do just that. They should think about how that ideal customer thinks. It’s very easy to think “whoa, that kind of person just thinks like me, too”. Well, that kind of person that just thinks like you is not your client, that person is your competition and that person is looking for clients as well.

In such a market, you need the kind of potential customers who would be interested in giving you a chance to support them and help them with whatever they want or need, correct? So, in your search for the ideal audience that you are constantly looking to connect with, keep in mind an important aspect. You have to convince the potential consumers that they might need to be a little bit more aspiring to be like you. Some consumers who are buying services or products directly from other people are doing this because they are interested in having something better than they can create for themselves, so they would have a model that they would stand up to, that is an inspiration to them. In consequence, it doesn’t matter how much you think that it’s worth what you are offering. It matters what does the real person who is paying you can be satisfied with. Can (s)he have your products or services and be happy with what you are offering, when you are providing that service?

Of course, some people might say “where there’s a will, there’s a way” but you also have to have some kind of motivation or strategy and not just a vision. This kind of vision that I’ve been writing about needs to be real and provide results. You may also take into consideration the impact of motivation. For example, how does motivation relate to fulfilling those needs or desires, how much motivation do you need your consumer to have in order to push that button, to place that order, to have those results that you want them to have? How much motivation do you need in order to connect to those people?

If you think that the kind of people that you are looking for to buy your services or products might be very motivated, you must also think of the fact that it is very likely they will find very fast a supplier who would provide their services for them, or they would even solve their own problems on their own. Such determined customers might thank you for going to them, so, for example, you should think that you are the kind of person who would more likely offer something. Therefore, you are mostly a seller and not a buyer, this is a kind of vision that influences your motivation into finding the right customers to buy from you.

But if the customer has the vision that “whoa, I am first someone who wants their needs to be satisfied“ that means that person is a consumer in the first place, and not a seller, right? So, that person would be interested in having some offer that would connect to your vision + motivation and when that happens, you become aware of what customizing lifestyle means. Why? Because in each person’s vision, there is a certain lifestyle that someone can have or dismiss, and when you choose to include something in your lifestyle as a buyer or as consumer it means you already have a certain degree of motivation. It means you already chose a path and if you are not on that path, right then, that means you as a consumer have already gone beyond that. So what do these people who you were so keen on serving do? They move on, they evolve, they develop, they change their needs, once a person has their needs fulfilled or definitely lost the chance to have them fulfilled, they will move on, OK?

In conclusion, you either decide to fulfill a buyer’s need in a way that a customer will come to you, supplier, and say “whoa, that is great, that deeply and completely fulfilled my need” or you become the kind of supplier who supplies for one need, for one moment, for a few moments and then is gone. The world is full of this kind of suppliers that don’t need too much differentiation from one to the other.

One of the most difficult things to accept is the fact that once a need has been  deeply fulfilled, somebody may not need it anymore, OK? So, for example, if we are to consider that dentist I was giving as an example, once a patient had all the dentistry works replaced, that person does not need that anymore, it is a once in a lifetime offer to do that service for someone. Of course, we are not referring to the services for the products that keep on fulfilling the same and the same and the same need that gets refilled. Of course, people will always need something to eat or to drink. So, if you are not in that kind of situation where you fulfill a need which is renewable, you might find yourself in a very special niche, in a very challenging niche, in the niche of making the difference in someone’s life. But, I think this is the most special, and most rewarding kind of niche that you can be into. At the same time, it’s one of the most challenging, because as I was mentioning, you can never be sure that you find, at the right moment, the same kind of different as you. So, you have to be prepared to serve whoever is the potential client who might need your services, to actually need them, OK? Keep this in mind while you hunt for the perfect customer or for the perfect strategy in your marketing.

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NLP Modal Operators From A Marketing Perspective.

Posted by Ştefan Alexandrescu on 31/03/2017


There are three big categories of modal operators:

  • possibility

  • necessity

  • desire

The pattern of potential customers taking decisions is dependent on the sequence in which they use these modal operators. Depending on the level of familiarity and trust they have with a certain product or service, they might be more or less interested to invest interest in it.

The first thing that some clienst must think in order to consider a product/service is whether if there is a desire for it or if it is possible. Some people first decide they want something and then they look for how to get that done. But this is a small amount of population. They are usually people who want to get things done and they have the means and determination to make it happen. They think somewhere in the world there must be someone who thought of their desire and all they have to do is to find it. These are the people who know what they want. Their sequence of acquisition is:

  1. Do I want it?” If no, then they don’t care if it exists or not. If yes, then there must be someone offering it. They want it, therefore they will get it or make it happen.

  2. Is it possible to find it?” If not, then they might have the idea for a business if there are more people who have this wish. If they want it, it is possible and they find that possibility, then…

  3. Does it serve my needs?” If no, then they keep on searching. If yes, then they buy it. They don’t waste too much time on comparison. They want it, they search for it, they buy it, they own it and that’s the end of the story.


Most people must first be aware that something is possible. For example, if you try to sale vision training to a person that wore glasses for 20 years, it might be impossible if you find that person doesn’t believe the services really offer what they claim. For these people, they must first become aware that something is possible and understand how that helps them. The sequence of acquisition is:

  1. Is it possible?” If it is, then wow, what does that mean? It means that I have to readjust my sense of reality. Some people are not able to do that. They don’t understand how some new technologies work and they don’t care to know because it might make their beliefs and life experiences look silly. If they decide it is not possible, then they deserve to be left alone in their own ignorance. But, if you prove to someone that your product/service can really do what it does, that does not automatically imply they will want to buy it.

  2. Do I want it?”. Does the potential customer consider any value in what’s offered? If not, then it doesn’t matter that it’s possible. For them, it isn’t, because they don’t want it. So the mere demonstration of possibility does not impact the life of the potential client, unless…

  3. Why do I need this?”. What need(s) does this product or service satisfy? When presenting something proactive to a client that needs to be convinced upon the value and the utility, one must consider the suffering that will happen unless the client decides to act on that possibility.


The traditional buyer does not buy something unless there is a need. This client must be in pain in order to decide to need something so much in order to buy it. Each marketer must understand that if a consumer really needs something, it doesn’t matter there isn’t enough money for it. They get it. The borrow. The work like crazy. They need it. For them, the sequence of thinking is:

  1. Do I need it?”. If not, then they don’t buy it, because they can’t afford it. If yes, then they wonder:

  2. Is it possible?”. They start searching for mechanisms that would enable them to fulfill their needs. If they don’t find it, they stop searching and get frustrated. Subconsciously, they try to fulfill that need in other ways, compensating or patching. If it is possible, they they ask the question:

  3. Do I want it?”. In this step, the potential consumer that knows their need can be fulfilled, evaluates if there are enough resources and it is worth, in the present, to acquire the solution to this. If they want it, then they might do a study in the market and take into consideration what suits their desires best. The nightmare of a salesman is a potential client that thinks it is possible for his needs to be fulfilled, but doesn’t know what he wants. This is where clients’ education from the marketers steps into place.


A particular confusing thinking sequence for both potential customers and suppliers is the person who uses this sequence:

  1. Do I want it?”. Well, actually, the client might want it, but what that is, is so unclear that they might expect the supplier to untangle all of their thoughts and offer them exactly what they want, without even answering some questions. These people might have problems with reality, especially if the next question they ask is:

  2. Do I need it?”. Here comes the inner conflict: if they want it and don’t think they need it, they will suppress that wish until it will unexpectedly burst, becoming an impulse acquisition or a frustration. When and if the client eventually decides it is both desirable and necessary, they ask the question that verifies the reality in the end:

  3. Is it possible?”. If it isn’t, then all the thinking, and wanting, and the needing and all the inner conflicts about it have been in vane. Some people decide very early in their life to self-sabotage their buying strategies with this sequence, especially if their definition of “possible” is downgraded to money and common experience.


Another conditioning perspective is the one that starts with recognizing a need and deciding to allocate certain resources for that. This goes like this:

  1. What do I need?”. This can start with an honest investigation of one’s psychological and physiological needs. Do you know how much of the population actually knows what their needs are? Very, very little. So, more likely, these needs will be expressed or confounded with…

  2. What do I want?”. Once this determined to a certain extent, comes the question:

  3. Where can I get it?”. Now you see that his is a step which actually indirectly checks the reality, that is, the actual possibility. The more unclear are the first two formulated, the most likely it is for the consumer to actually buy something they don’t need an/or want. The cycle gets repeated, until either the client comes to the conclusion what he wants/needs isn’t possible or that he doesn’t want it/need it. Time goes by, frustration accumulates, until they start to wonder how it is possible for other people to get the correspondence between want and need. I consider these buyer deserve to be either educated, or left alone, but they require a lot of resources from the salesmen and they themselves don’t have a lot of resources.


The marketer, businessman or salesman perspective can be represented by the following sequence, which can be kind of challenging, but very rewarding for the supplier.

  1. Is it possible?”. Really? The didn’t know that! How cool can that be!

  2. Why would somebody need that?”. If the decision makes sense, then it means others see value in it, therefore it’s a good product. If the decision doesn’t seem to make sense, the concur it’s just some fluff some eccentric people might get fooled into buying, but not them.

  3. Why would I want this?”. Once a need established, then it means the client can compare all the options of fulfilling the established needs and, if the presented product is what satisfies their criteria, then they buy tons of it and they can recommend you to others, too. But, in order to do that, you must be a good salesman. If they find out something is possible that satisfies certain needs, they will choose what they want according to their criteria and they will eat salesmen on breakfast until they find exactly what they want. And if they don’t find it, they might be able to create it.


Ștefan Alexandrescu

marketer, NLP practitioner

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Schema Dynamics Programming with Stefan Alexandrescu

Posted by Ştefan Alexandrescu on 25/12/2016


Psychologists have worked for more than 100 years in order to find explanations for how the human mind and personality works, to heal the problems hidden deep inside of us. Personal development fields such as neuro-linguistic programming and transactional analysis have come up with effective and efficient solutions for breakthrough to success. Clinical psychology and development of excellence have been long time separated. Now there is a possibility to unite the best of both world: heal the suffering mind and personality and drive it to success and performance.

Questions for you

  • How would it be for you to find out what holds you back to access your full potential and succeed?

  • How can you confront, heal and solve your traumas?

  • Do you want to find the deep psychological and emotional roots of your problems?

  • Are you ready to confront a profound truth about who you are and and how to get yourself out of your way?

  • Have you implemented powerful changes using fields such as psychotherapy, coaching, personal development consulting but only up to one point?

If your answer to any of these questions is “YES”, then this will interest you.

Please read the following lines, as the world they open up might amazingly transform your life!

A revolutionary approach

My name is Ștefan Alexandrescu and I worked one on one with hundreds of customers since 2004. I have always been interested in finding out why some of the people who came to me for various problems or goals succeeded after just 2-3 sessions and some needed tens of sessions. Now I found out and everything else I knew fitted in like a puzzle.

The key I was missing was offered to my by schema therapy, but I found something even better. Using advanced techniques that I tested and developed in working with clients, I have found out what some might call ”the Holy Grail” of psychology and personal development. I have developed an integrative approach using schema therapy conceptualization and homework, Spiral Dynamics theory, NLP techniques and various correlations with other psychological theories that is unique.

Answers for you

I have so far worked with 6 customers in 2016 and after tens of individual sessions I have come to some amazing results.

  • Do you also want to know and deeply understand how your personality works inside out?

  • Do you also wish to unveil the deepest roots of all your sidetracks that cover your potential?

  • Do you want to set your path straight to a powerful future that will fulfill your goals and talents?

  • Do you also want to embark on a journey confronting all the fears, limiting beliefs, uncovered traumas and inner conflicts in order to break through of them?

  • Do you want to find out what has been keeping you from becoming who you were meant to be?

If your answer to any of these questions is “yes”, then please keep reading, because I am going to present you how and what.

The questionnaires

The first thing you need to do is to complete several tests (psychometric questionnaires), totaling a few hundreds of questions. These will require a lot of concentration and a state of introspection. Based on your answers at those questions, you will have to send me the results and I will calculate your scores, make a few correlations and offer you a free evaluation.

When we meet, either face to face or through Skype, the evaluation must be done with the results open (all the Excel and PDF files), so that you have a full understanding of how the model of interpretation works for you.

The tests I will give you will have identified a detailed list of:

  • your strong points, in skills, talents and personality traits

  • your main weak points, that hold you down from reaching higher goals

  • how these are correlated with your experience and manifestations

These tests work within the correlations between various theories from NLP, transactional analysis, Spiral Dynamics, schema therapy and classical psychology.

The tests can be done for free in a variety of forms. The first consulting session of brief, general interpretation of these profiles is provided fully free of charge, with no strings attached. If you decide that you want to start a journey of deep transformation, a program tailored specifically for your needs awaits you. The program is designed to be flexible and very efficient. It will require time, money and effort, but I promise you it will be one of the best investments you have ever done in your life if you choose to go through it.

You have now the chance to be part of the second wave of clients using this integrated approach between personal development for excellence and clinical psychology. This has already provided amazing results for clients in just a matter of months! Please inquire further if you want to know more about the consulting activity of Stefan Alexandrescu in 2016.

This isn’t for you if:

  • you cannot allocate at least 2 hour/week or 1 hour/week for the consulting session and at least 3-4 times more for homework (journals, letters, goal formulations, lists, questionnaires)

  • you think 50 euros/hour for a program that can change your life in a few months is too much

  • you are afraid to confront yourself, discover yourself in depth

  • you don’t care about what happens to you in the future

  • it’s OK to postpone your goals, happiness, fulfillment or healing time and again

  • you don’t have the discipline to invest the efforts into your development

with the likely results that:

  • you will try to fix surface issues (effects) which will appear in your life in various ways, with little chance to approach the deep roots

  • you will try to fix behaviors (effects) in stead of beliefs, emotions and experiences (causes)

  • the problems will cost you more than solving them

  • feel this sounds great, but you don’t have a few hours to complete the questionnaires

This is a difficult and challenging process. Not everyone is up for it. Are you ready? I can promise you this:

  • you will unveil painful memories

  • you will understand the mechanisms of faulty behaviors that endanger your life as you know it

  • you will experience intense negative emotions

  • you will feel disappointed towards people in your life

  • you might try to find excuses to interrupt the process

with the likely effect that in the end:

  • you will have deep insights

  • you will be able to choose in the present what is appropriate for you

  • you will understand and accept yourself and others

  • you will experience the power of forgiveness

  • you will train the skills you need to perform

  • you will become a better parent

  • you will be able to heal deep wounds in the past that restrain you from being yourself.

Start now!

The first steps are to get in touch with me, receive the questionnaires, complete them, let me score them and receive your free evaluation!

Find out more! Get in touch NOW! This is for you!

Ștefan Alexandrescu

0040 729 034 883

stefan [dot] alexandrescu [at] yahoo ]dot] com

Copyright © Ștefan Alexandrescu, 2016

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Leisure and Other Expenses for a Young Professional Living in Bucharest

Posted by Ştefan Alexandrescu on 07/02/2014

This is the last part of the articles I have started to write past month on how much does it cost for a young professional to live in Bucharest.

Here you can read the introduction and summary. Then, I wrote this article on how much are just the basic surviving expenses. The third article was about what are the expenses for administrative necessities.   Now, it is time to take  a look on the third category of expenses – leisure and other expenses.

So let’s get some more ideas about how much does it cost to live in Bucharest:


Books are pretty cheap in Romania, compared to other EU countries, but most of them are in Romanian. A regular price for a Romanian book is about 4-8 €. The books in foreign languages are usually 10-15 €. If you want to buy really cheap books, I recommend you to go the sellers from Universitate, they are opened in the working sunny days between 7 AM-5 PM.

Also, depending on your interest as a professional, there are lots of local and international magazines. Regularly, a niche review can cost between 1.1-6 €. Also, you might be interested in the different business annuals, which are usually published between October-February. Such an annual might have lists of business people, companies and industries, including telephones and e-mails which are hard to find in other places. One such annual might cost between 5-10 € and can be found at most newspaper kiosks, but especially in select stores such as the Relay or InMedio networks, which distribute the best periodicals.


In Romania, all movies are presented in their original language and with Romanian (or, occasionally, English) subtitles. The only dubbed features are some of the animated trash for really small children and they usually come also in subtitled version for adults.

Bucharest has about 70 cinema screens. The number of films in a regular week (Friday to Thursday) usually varies between 50 to 120.

Bucharest has become in the past years quite an important place on the map of small film festivals. There are at least a dozen of them each year, with very low prices for general entry. In Bucharest, there are frequently a lot of films (both commercial, and artistic) which appear in the same time or even before they get launched in the United States.

The price of a regular entry for an adult depends on:

– cinema;

– time of the day/week – there are discounts for morning, weekdays and some spacial day-based discounts on most cinemas;

– if you are a student and/or you have an ISIC/ITIC card, then you usually have between 30-50% discount;

The cheapest tickets are at some of the state cinemas (Gloria, Europa, Studio, Noul Cinematograf al Regizorului Român or NCRR – something like 1.1-1.7 €/entry) and even in some multiplexes (Lights Cinema, Cityplex – something like 2-2.5 €/entry) or private cinemas (Union, Elvira Popescu – 2.2 €/entry). These cinemas usually have a good art films offer. And of course, there are the very high-quality and premium theaters, appropriate for seeing blockbusters, the best of them (and most expensive) being the RomTelecom IMAX theatre, which is located in the Cinema City of the AFI Cotroceni Palace shopping centre near the Politehnica metro, and also two other private cinema screens also in Cinema City which can run 3D + 48 frames per second features. The prices for such an experience is usually between 6-15 €/entry.

There are also a lot of cultural centers (especially British Council and Centre Culturel Francais) which let you borrow books, magazines and films and often have accessible encounters or projections on cultural topics.


Bucharest is the most cultural city in Romania and an important EU cultural city. Usually, all theater plays are in Romanian. The cost of a ticket varies between 2-3 €/entry for a small theater and 5-15 €/entry for a big theater. In some cases, you can also buy a seasonal subscription, if you go often to the same theater. You can also get significant discounts as a student, which may vary depending on the spectacle and the theater.

Business networking events

Usually, there are a lot of business networking events quite accessible for all the English and Romanian speaking young people interested to participate, if you want to meet people, get clients or suppliers. For example, the meetings organized by Junior Chambers International, Business Network International, InterNations. I also recommend Speaker’s Arena for public speakers, Open Connect for entrepreneurs and Noble Manhatttan Coaching Support Group for personal development. Usually, there is a small fee for every single participation to such an event, or a monthly annual fee to be payed. If you go to 2-3 of these each month, the monthly cost would be something like 10-15 €.

Going out

Of course, you will need to allot some money for getting out with people, either on business or on personal reasons. Usually, in the regular bars/coffee houses/tea-houses/small restaurants a coffee/soda/small cake is 2-3 €. Most places have wireless access, but you need to ask for the password from the bar/service desk. There are also some cafeteria or small restaurants (especially near the student centers) where you can eat pretty cheap, healthy and consistent for a decent 3-4 €/meal, but those places aren’t appropriate for business meetings with (potential) customers, .

Some of the most popular meeting places in the center of Bucharest are the historical city center (with hundreds of small terraces and coffee shops), Mac Unirii (or any of the other MacDonald’s in the center), Cafepedia, SpringTime, KFC and the Librarium teahouse from Romană. All these are also appropriate for business meetings, but the quality of food is usually lower and the prices higher. There is also a Starbucks place in the shopping center Plaza Romania. I usually meet with people at Mac Unirii, Spring Time Universitate or KFC Romana.

Depending on how much, how often, who and where you meet in the city, you can expect to pay at least 10 €/m. Usually, I pay about 15-20 €/m.


Please read here my article on this topic. Generally, the monthly budget for gifts would be 5-10 €/m.

Other special expenses

If anything breaks in the apartment, if you get a fine, if you get seriously sick and generally anything you aren’t insured for, can cost you a lot and are not considered in the monthly budget. Also, if you buy a new phone, a new bike, a washing machine, fridge, furniture and anything like that, these are also not considered in the monthly budget. But at least one of these things is likely to be happening in Romania and you should consider a budget of minimum 100-150 €/year, which adds to 8-12 €/m.

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Administrative Necessities Expenses in Bucharest, Romania

Posted by Ştefan Alexandrescu on 28/01/2014

I started writing on how much does it cost to live in Bucharest. Then, I wrote this article on how much are just the basic surviving expenses. Now, it is time to take  a look on the second category of expenses – the administrative necessities of a young professional living in the metropolitan area of Bucharest.

So let’s get some more ideas about how much does it cost to live in Bucharest:

Urban transportation

The urban transportation in Bucharest is cheaper than in any other big city in Romania and than in any other EU capital.

Bicycle – the cheapest way, but it can also be dangerous. Officially, there are bicycle lanes. Practically, you will have to use the parts of the streets which are not occupied by parked cars, garbage bins and holes. By the way, nobody really respects street circulation rules in Bucharest. Nevertheless, it is the fastest and cheapest means of transportation in Bucharest and there are tens of thousands of people who do it everyday. A bicycle costs about 100-150 €. You will also need a very tough chain and locket (bicycles get stolen a lot) which might cost you an additional 10-15 €. Don’t leave your bicycle outside when you’re at home. Keep it in the apartment. Don’t leave your bicycle in the city during the night.

Surface transportation + metro/subway

An “abonament” for RATB (all surface transportation, meaning: trams, city buses and trolleys) is about 12 €/month. THIS ALSO INCLUDES NIGHT BUSES, WHICH WORK BETWEEN 10.30 PM-1 AM and 3-5 AM.

A metro card for monthly transportation in Bucharest is about 15  €/month. The metro runs throughout the whole Bucharest between 5.30 AM-11 PM and in some limited parts between 5-5.30 AM and 11-12 PM. (towards the ends of the tracks and in the center). The last metros go in all directions from Piata Unirii at exactly 11.30 PM.


Taxi services are also cheapest than in any other big city in Romania and any other EU capital. The usual cost is about 0.4-0.5 €/km. A regular trip costs between 3-6 €.

Whatever means of transportation you use, for any reason it is almost a certainty that you will use at least once or twice a month the taxi. So you’d like to spare at least 5-10 €/m for this.


A car in Bucharest might be necessary only in one or more of these conditions:

– your job depends on it;

– you do often trips outside Bucharest;

– you have a family or you drive more than yourself;

– you usually travel between 12-6 AM;

– you usually carry heavy things with it.

Otherwise, a car for your own personal transportation during the day in Bucharest is a very expensive, time-wasting and dangerous method of nerve-racking. Adding all the yearly expenses for a car, at least 100 €/m, supposing that the car is already completely payed for. If you don’t plan on staying in Romania much, but you need a car, best options are either to buy a second hand car and then sell it when you leave, or to buy a car in leasing for the period you live in Romania.

Mobile phone

Romania generally uses GSM SIM-based technology for mobile phones. About 99 % of the country is covered, although it may be useful for you to know that usually the signal gets lost in the metro.

You can either use prepaid cards or subscriptions/”abonamente” from any of the 4 big mobile telephony providers: Vodafone, Orange, Cosmote and RCS/RDS. Business people prefer Vodafone, which is usually a little bit more expensive. Young people often use Orange. Each of the networks provide you with almost-unlimited free calls in their network. It is recommended that you either have two mobile phones, or a dual SIM phone, usually Vodafone AND Orange.

The cost depends on how much will you talk on the phone, with how many people, and how well you adjust your subscription/prepaid options to the first two variables. The least is 10 €/m/phone. This is how much you actually get to pay at the end of the month, not what you get advertised.

It is best that you don’t buy a mobile phone or a smartphone in the subscription, as it will end up costing you at least twice the value of the phone in time and it might keep you dependent on that network. If you want a good phone for a few years, from my experience, it is best to invest something like 150-200 € for a very good, resistant mobile phone with no strings attached. I have my dual SIM phone since 2008, I payed 200 € for it in cash, on the spot, out of my own pocket and I have used it with a lot of networks, cards and options in Romania, Belgium, France and Italy. It still works fine and I intend to keep it.


Here are all the different things for the office, the house and your personal hygiene, such as:  light bulbs, candles, lighters, toilet paper, soap, shampoo, rasors & shaving cream, small bags, toothbrushes, tooth paste, mouthwashing, pipe-cleaner substances, mops, buckets, brooms, detergent for clothes and for dishes, toner for printer, paper, pens, markers, computer disks. Also, if you do not have access to a printer/copier/scanner, you will have to pay for these services in the city, which can be expensive in time and money. All this, about 30-40 €/month. of course, you don’t need to buy them all at once or in each month, but you do need them. If you want to get them cheap, I recommend Obor market & store.

Taxes, fees and commissions

Romania is a country where there are a lots of taxes to pay, even if you don’t earn any money. The mere existence of you breathing in Romania costs, indirectly: income taxes, local taxes, TV & radio taxes (even if you don’t have any), car taxes, apartment taxes. The bureaucracy is very high and can be compared with that from Russia or Belgium. You basically need to pay for every little thing, especially if you need documents from the local or central authorities. Although I am not sure, there might be even a tax for air and for rain. Of course, most of these are not monthly. And, if you are employed, there are a lot of taxes which are handled by your employer, so you might not even notice it.

To this, please add all the fees that you pay to the banks for all sorts of operations.

This can regularly add up to an average of at least 10-20 €/m., depending on what you are (officially) doing in Bucharest.

Please keep in mind to keep an eye on Analytic Vision to read further on the topic on how much does it cost to live in Bucharest.

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Basic Surviving Expenses in Bucharest, Romania

Posted by Ştefan Alexandrescu on 23/01/2014

Last week I started writing on how much does it cost to live in Bucharest. Now, it is time to take  a look on the first category of expenses – the ones for basic surviving.

So let’s get some ideas about how much does it cost to live in Bucharest:

Basic surviving


In Bucharest, the cost for accommodation is usually (significantly) lower than in any other big city of Romania and lower than in any other capital in the European Union.

Student dorms/”cămine”

Students in state universities may expect to pay something between 30-50 €/m for shared dorms. In a shared dorm, there usually are 2 to 5 people. There may be private dorms, and their price may be up to 100 €/m, but I haven’t seen or heard of such a thing. I lived for a few times, for a few months in students’ dorms in Grozăveşti and Regie. The conditions were awful. There are all sorts of bugs, your personal belongings are not safe – there is a lot of stealing even if the doors are “officially” locked and anyone can come in or out of the buildings (cămine), even if officially there is a doorman and/or an interphone.

The toilets are in common. Most often, the WCs are only holes in the ground, the doors aren’t lockable, and the water is either too hot or too cold. The colleagues are noisy and if you choose this option, sleeping pills and earplugs are a must. I wouldn’t recommend it to anyone. Some money may be made if you own a washing machine in the room. This is the way the students wash their clothes. The regular cost for 1 washing is 1 euro.

Even if you are not a student, you may also try to bribe someone into “selling” his or her dorm place, but this could also get you in some sort of trouble, not to mention the risk of being evicted anytime.

The appropriate moment for buying a dorm place is in the spring, when a lot of students disappointed by the “cămin” experience prefer to get a rent. KEEP IN MIND, IN STUDENT DORMS COOKING IS FORBIDDEN. So even if you pay less on the accommodation, you will pay more on the food.

Small studio/”garsonieră” (1 room)

Theoretically and most often, this is the first choice for someone who has a tight budget. Some even extend the concept of “student dorm” to a studio, which can be shared by two persons. The concept of “garsonieră” may vary depending on what you expect to find more than the actual living room: bathroom, small kitchen, balcony, storage closet. The monthly prices of the small studios vary depending on these 5 big factors:

– position in the city and vicinity to metro – (central or near metro 100-200 €/m – outskirts 50-70 €/m)

– dimensions: 6 mp (square meters) – 30 mp and, of course, the facilities and the furniture

– do you look for it through a real-estate agency or using specialized user-sites (read more about it here, in Romanian). The first option costs twice.

– when do you look for it – the highest prices are in the fall (especially September-October, when the students move in). The lowest prices are in spring.

– who are you going to share it with (do you pay for it alone or do you have someone to share it with?)


Usually, the cost of a 2-room apartment can be surprisingly close to that of a big studio. And the cost of a 3-room apartment might be surprisingly close to that of a 2-room apartment. Using the same criteria as above, the cost for the rent of an apartment (2 rooms or three rooms) is between 100-250 €/m. I lived for half a year in a 20 mp room in a 3- room semi-central apartment for 67 €/m. With some negotiation and networking skills, this is achievable by anyone.


Theoretically, there is the possibility of co-renting a house with a few people, but this is quite difficult, as there aren’t so many houses in Bucharest as there are in other EU countries where that might be usual (such as France, Belgium, Netherlands, Denmark, Luxembourg, Germany). renting a house in Bucharest most certainly has its privileges, but also sky-rocketing costs, especially if you expect it to be in a central area.

Maintenance and upkeeping (întreţinere).

Student dorms/”cămine”

The price is sometimes included in the rent. During the winter, it may be higher than during the summer with about 20-30 €/m.

Small studio/”garsonieră”

The prices vary, the bottom being in the summer: 10-25 €/m and the highlight in the winter: 50-90 €/m. Depends very much on the conditions of the building and the surface of the studio.

Apartment with 2/3 rooms

The prices vary, the bottom being in the summer: 20-30 €/m and the highlight in the winter: 100-150 €/m. Depends very much on the conditions of the building and the surface of the studio.


Depends on the heating source: wood, gas, central unit. In Bucharest, usually higher than the maintenance cost for an apartment.

If you choose to buy a place to stay in Romania, get a bank loan and personalize the apartment yourself, the monthly cost of paying the bank rate instead of rent is approximately DOUBLE. People who have bought apartments in the last 5 years in Bucharest will tell you that the cost of rate and the cost of rent is approximately the same, but that is NOT TRUE, since the rent prices have dropped to a third in the past years. The idea that it costs the same to own your own place and to rent it is a common delusion of Romanians not knowing on which planet they live on.


The cost of food in Bucharest is at least twice as much as in any other city of the country and comparable to that of the food in any EU capital except for maybe London and Paris. The good food is expensive. The junk food is also expensive. The cheap good food is scarce, requires time to look for from different sources and to cook it. Generally, the quality of food in Romania is low (especially the meat and the milk) – that doesn’t mean that it isn’t tasty, on the contrary. The healthiest food can be generally bought from the peasants in the markets – but not ANY food, not in ANY market and not from ANY peasant so mind you, be careful!

The minimum budget for food: 100 €/m. That means that you have no special preferences, you can eat anything, you aren’t on diet/regime and you are willing and able to buy this food from at least 5-6 different sources (some markets, specialized stores, hypermarkets) and to cook it at home. For this operation, it may be necessary to use a big backpack for weekly buying, which will facilitate your transportation of the groceries throughout the city.

The food can be expected to cost up to 200-250 €/m if you:

– frequently eat in the city

– eat junk food

– don’t have time, space or abilities to cook and you eat semi-prepared food

– don’t have time to shop from more places

– don’t do the shopping at the hours when the stores are regularly opened

– have a really small place in the fridge and can’t buy more food in each shopping visit.

The food actually costs less per month if you buy a bigger second-hand fridge for about 50-100 euros, because this way you won’t be obligated to shop very often and you will be able to store food for longer in the fridge, which is something important to consider if you cook and/if you are hunting for special offers and discounts in the hypermarkets.

If there is someone who cooks for you or who sends you food, this cost can be dropped to 50-60 €/m.

Other accommodation expenses

Internet in Bucharest comes very cheap and of very high quality. Depending on your needs (speed, number of users, surface, connection type) internet can cost up to 10-20 €/m.

TV cable. I see no good reason for any healthy young person to use TV in Bucharest. Almost all the televisions can be watched online in Romania. Still, if you have such an unhealthy habit, it may cost you 10-20 €/m.

Electricity. For regular domestic use, it is about 15-25 €/m.

Garbage. Tops, 5 €/m.


If you are hired with contract by an organization/institution, you aren’t obligated to pay anything, but you could find out that a private insurance may come in handy (even something like 50 €/year) .

If you have to pay monthly state health insurance, than the price may be at least 10-20 €/m.

Also, any analysis, investigations you may need to do for a diagnosis, especially complete blood analysis, are not wholly covered by any insurance and need to be payed partially from your pocket.

Also, anything related to dentistry is not covered but mildly by any insurance. Though, you will find the cost of teeth care and treatments in Romania significantly lower then in any other country of the EU except for maybe Croatia.

The cost of different alimentary natural supplements (such as minerals, vitamins and immune system), plus the medicine for rarely, mildly occurring sickness is about 20-30 €/m. If you don’t buy this in order to maintain your health, you will eventually get sick after 35 years, especially depending on the quality of the food. And that will cost you more.

The quality of your health depends on how much sport you take. A very useful method for saving money, time and health is using the bicycle for transportation.

Clothing and shoes

I have absolutely no idea about how much that costs in Bucharest, as I confess I usually got the largest part of my wardrobe as a gift, because I have a lot of relatives and friends. Occasionally, when I bought something in this apartment, I bought it from Obor or second-hand stores, which have pretty acceptable prices in my opinion, for acceptable items.

Please keep in mind to keep an eye on Analytic Vision to read further on the topic on how much does it cost to live in Bucharest.

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How Much Does It Cost to Live in Bucharest

Posted by Ştefan Alexandrescu on 18/01/2014

Depending on their scope and comfort expectations, the costs of living in Bucharest may vary a lot – so it really depends on who you ask. This article is for the young people between 18-35, without children.

There is, first of all, the (wrong) tendency to consider that the money you don’t spend you don’t need, and that may be interpreted in a lot of ways, but I consider it a general truth for living in Bucharest.

Then, you must consider that when making an average monthly budget for regular expenses (anywhere in the world), you also need to factor in some or all of these variations:

– the cost of living during the winter is higher than it is during the summer

– the rent you pay depends on the time of the year you rent the apartment. For example, rents in the fall are higher, because of the high demand

– there are some expenses which you make each year, but not each month. For example, buying gifts, paying taxes or going to a wedding. These must also be added in the monthly average

– the cost of transportation depends on how much will you need to make trips in the city

– do you receive in nature, or by the job or get a significant discount on some of the things you might have to pay for (place to stay, food, transportation)

– who with do you live with in Bucharest? Parents, relatives, sentimental partner, cat, apartment colleagues, house pet?

– will you have a social or cultural life in Bucharest?

– where in Bucharest is it acceptable for you to stay?

– will you have the availability to shop in different places for different things and at various hours during the day?

– will you cook, will you eat at home semi-prepared food or will you

– is your health insured? do you have any special sensitivities that you need taken care of? do you practice any sport?

– what is your budget for initially moving to Bucharest?

Please consider that this is just for living – basic things. You will need more, for sure, depending on what you’re planning to do. Based on these criteria, for some people 300 euros/month might be too much, for others, 500 euros/month might be too little. And you know what? They would all be right.

Now, I will first present the grossing figures in this article and I will follow up on it next week.

For reality reasons, I have excluded the option of living in a student dorm, as I generally consider that a hazardous or disperate option. Though, if you are living in a student dorm, this alone will decrease your general expenses with at least about 110-150 euros/month.

So, to sum it up, as an average considering also the yearly.

Basic surviving: totally 260670 €/m.

Accommodation/rent: 50-250 €/m.

Maintenance and upkeeping 50-70 €/m (as an average between summer and winter)

Food: 100-200 €/m.

Other accommodation expenses (internet, electricity, TV cable, garbage): 40-80 €/m.

Health: 40-50 €/m. (if you are basically healthy)

Clothing and shoes: 10-20 €/m. (if you need it)

Administrative necessities: totally 80-110 €/m.

Urban transportation: 30-35 €/m (100 €/m if you use a car)

Mobile phone: 20-25 €/m.

Consumables: 30-40 €/m.

taxes, fees and commissions: 10-20 €/m.

Other (leisure expenses): totally 50-80 €/m.

Reading: 5-10 €/m.

Film: 5-10 €/m.

Theater: 5-10 €/m.

Business networking events: 10-15 €/m.

Going out: 10-15 €/m.

Gifts: 5-10 €/m.

Other special expenses: 10 €/m.

So, as an answer to the title, the least amount for which you could reasonably live in Bucharest would be 400 euros a month. The maximum reasonable amount would be 860 euros a month.

How did I get to these figures?

Keep an eye on Analytic Vision to read further!

Posted in Analytic & Critic Vision Over... | 6 Comments »

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