This day marks the 10th anniversary of a particular experimental article I published on Debug Your Mind. Fend Your Back from Non-Sense: Get Value! Why was it special? First of all, because of the CTR of this copywriting piece: 19%! That means that 19 % of the people who read this blogvertising article actually clicked… Read More Fend Your Back from Nonsense: Get Value!
“– Man, you’ve got a face… You should look in the mirror… You’re scaring away the customers! – Which customers?“ (True dialogue at a so-called business fair in 2006) Fair. Exhibition. Conference. Meeting. Forum. Congress. White paper session. Public contest. Festival. Niched Clubs. Experiential school. Case studies contest. Business simulations. Circle meetings. A few… Read More The Ethics of Fair & Conferences for Professional Participants
In line with the series of articles dedicated to NGOs that I will publish this spring with What to avoid in sponsorship and how to convince sponsors, I am prefacing that content with today’s article, which, although it may seem somewhat theoretical, is actually based on experience – and the correlation between theory and experience is what… Read More Improving the Image of NGOs by Means of Public Relations
Discussion between a marketing consultant and his client: – Think about the following example: you just got to a new workplace, and for lunch, you must choose between two restaurants that have similar offers: one is full of people, and the other one is almost empty. Which one do you prefer?” – The one is… Read More 5 Creative Mind Traps That BUSINESS OWNERS Doing Marketing and Sales Believe They Are Entitled To. Find Out Now the Truths That Will Set You Free!
What the PR person does The public relations activity is made up of the work performed by the PR person/ team to: get documented regarding facts and check the source of information employing one’s own research work; research and segment the audiences, profoundly knowing their way of thinking, speaking, and expressing themselves; prepare the communication… Read More Why Public Relations Are Not Marketing
If you work in advertising or marketing, it is mandatory to view these! Saga Commercial – DARE The Google Story Microsoft Productivity Future Vision Coraline book trailer made for content by a user The Truth of Argentina About the Hey clip The girls who made the “Hey” clip explain behind the scenes their vision. Hey… Read More How to Promote: Great Video Examples, Selected by Marcus Victor Grant
I believe if in the XXth century, the new form of illiteracy did not know how to operate a computer, in the XXIst century, the new form of illiteracy is not knowing how to use new media. So there are two forms of thinking about communication: The traditional marketing & PR vs. the new… Read More New Media (vs) PR? – The Flea Circus Illusion
Analytic Vision 