Over time, I have seen many documentaries on various aspects of marketing, which is natural since I am a marketer and a film enthusiast. Of these, I would like to bring to your attention 4 documentaries that I found worthy of being remembered. I will start with the one that had its premiere about 10… Read More Media of Marketing
30 Mind Traps That Freelancing and Entrepreneurial Marketing and Sales Professionals Believe They Are Entitled To. Find Out Now the Truths That Will Set You Free! or 30 Myths of the Quality Convinced Salesman And the Truths That Will Set You Free. 7 posts series+1 bonus By Marcus Victor Grant AnalyticVision.wordpress.com, June-September 2020 Get Over… Read More The Entitlement in Business Article Series
Discussion between a marketing consultant and his client: – Think about the following example: you just got to a new workplace, and for lunch, you must choose between two restaurants that have similar offers: one is full of people, and the other one is almost empty. Which one do you prefer?” – The one is… Read More 5 Creative Mind Traps That BUSINESS OWNERS Doing Marketing and Sales Believe They Are Entitled To. Find Out Now the Truths That Will Set You Free!
When you have a team of people working in task-oriented activities, such as specific projects requiring phases and deadlines, it’s essential to use a few necessary tools. Intrinsic motivation is the one that makes people act on their own initiative. It makes them happy and proud to be working on a particular project or for… Read More The Difference Between Intrinsic and Extrinsic Motivation
The correct identification of the image Skills are made up of behaviors and language. Attitudes and values are divided into behaviors and language. Identity is divided into attributes (values). The image is also divided into attributes (values). Personal branding, as an area, to be found where psychology, personal development, and (significantly) marketing interfere, aims to align identity with the image. In other… Read More The Image or the Brand
After the fall of communism in Central and Eastern Europe, another form of atheist materialism has unfolded its ideology. This is the Disneyland civilization. Branding in the Disneyland civilization has two actors on which I am focusing: companies and consumers. I wrote about companies from this perspective in the last month’s article .… Read More Plea for Branding in the Disneyland Civilization. Part II. Consumers
Motto: “We are… the un-proud non-possessors of objects whose chief substance is that of the transient symbol. So our Puritan fear of the love of things turns out to have been groundless after all, for we do not love or even possess them: they pass through our lives as barium passes through the digestive tract,… Read More Plea for Branding in the Disneyland Civilization. Part I. The Companies
What the PR person does The public relations activity is made up of the work performed by the PR person/ team to: get documented regarding facts and check the source of information employing one’s own research work; research and segment the audiences, profoundly knowing their way of thinking, speaking, and expressing themselves; prepare the communication… Read More Why Public Relations Are Not Marketing
Working as a marketer for freelancers and entrepreneurs can sometimes be very interesting because you have different opportunities. Such an opportunity is to find out that many of those offering, especially personal services, are looking for clients who are just like them. For example, the coach might be interested in having the kind of customers… Read More The Same Kind of Different As Me
There are three big categories of modal operators: possibility necessity desire The pattern of potential customers making decisions depends on the sequence in which they use these modal operators. Depending on their familiarity and trust with a particular product or service, they might be more or less interested in investing in it. The first… Read More NLP Modal Operators From A Marketing Perspective.
Each year, in Bucharest, there’s an event a lot of advertising & PR agencies are waiting for. This year has been the first year when the PR companies were allowed to participate and participate, indeed! On the 15th of May, it happened again, also in Bucharest. Although I have not been so active in participating… Read More The Agencies’ Night
“An investigation of the cross-national determinants of customer satisfaction”, by Forrest V. Morgeson III, Sunil Mithas, Timothy L. Keiningham, and Lerman Aksoy. Published by Academy of Marketing Science, Oct. 2010. Retrieved from Springer Link, Nov. 2010 Original Abstract of the Thesis Many multinational corporations have implemented cross-national satisfaction measurement programs for tracking and benchmarking… Read More Customer Satisfaction in Modern Society
Is it good or bad? Irrelevant. Is it target-placed or outplaced? This is the real question. And it doesn’t matter if it’s a product, an event, or simply a sketch you wrote and read for fun. I wrote a short, absurd sketch, “Interactive consultancy“, about a psychological counselor who goes crazy provoked by a client.… Read More In the Target? That Is the REAL Question…
I have been observing certain tendencies in the area of training, consulting, and coaching in personal, professional, and spiritual development in the Romanian market since 2004, which I would like to share with you. I will do that from the standpoint of marketing and particularly positioning. I confirmed my beliefs in discussion with Phoebs last… Read More Marketing Un-Mix