Once upon a time, as many other times back then, there was a little puppy named Fido. He was small, but he was going to grow up fast. That’s why he and other puppies were sent to a particular school, where he would learn how to behave to become better friends and supporters of people.… Read More The Puppy School
I love to write. Actually, I’m addicted to it. I know how to write. Almost half of the money I ever made in my career was by writing something for a specific audience. That includes writing & publishing books, blogging, copywriting, writing projects, promotional articles, and working for periodicals. I consider it one of my… Read More My 20 Styles of Writing
15th-anniversary blog post. The source of the worst traumas that the members of a family can suffer is mainly psychological violence. This literary screenplay of a promotional video was initially designed as a version proposed for a campaign exercise against family violence. Its target was double: to draw attention to a danger occurring in the… Read More Defence Mechanisms
Customize! Many of us live under the impression that there are certain “types of people” that we get along better with and others that we don’t get along with. But, in fact, we like those who are like us or those who are as we wish we were. Precisely for this reason, the objectivity of… Read More How to Speak Everyone’s Language
The profound and surface structure of the language The surface structure of the language is what we send strictly from the viewpoint of the content and refers to the words we use. The profound structure is all that we communicate without realizing it and what we communicate through the way we communicate. Apart from the… Read More The Traps of the Written Language
This recording wwas made by Flavia Isabela Cioceanu in May 2015 Bucharest, during a story creation and storytelling workshop. Presentation in English with Romanian subtitles. Video editing and subtitles by Marcus Victor Grant.
Each year, in Bucharest, there’s an event a lot of advertising & PR agencies are waiting for. This year has been the first year when the PR companies were allowed to participate and participate, indeed! On the 15th of May, it happened again, also in Bucharest. Although I have not been so active in participating… Read More The Agencies’ Night
The professor began his class by holding up a glass with some water. He held it up for all to see & asked the students. “How much do you think this glass weighs?”’50gms!’ ….. ‘100gms!’ …..’125gms’ …the students answered.“I really don’t know unless I weigh it,” said the professor, ” but, my question is: What… Read More Study This Small Story, Hope That Makes a BIG Change
They tell a story of a father who wanted to keep his son out of his way and keep him busy, so he cut up a world map from a newspaper into little pieces and gave his son the details to make a puzzle of the world. He was sure it would take his son… Read More How to Fix the Whole World
I’ve been participating in the last three months in the screenplay writing classes [en, blog] recommended by Cinemagia [ro, html]. So I thought I could share with you some of the things I have learned and some conclusions I could get. First, talking to some Romanian experts (being private conversations, I’ll not name them), there… Read More Show, Don’t Tell
Is it good or bad? Irrelevant. Is it target-placed or outplaced? This is the real question. And it doesn’t matter if it’s a product, an event, or simply a sketch you wrote and read for fun. I wrote a short, absurd sketch, “Interactive consultancy“, about a psychological counselor who goes crazy provoked by a client.… Read More In the Target? That Is the REAL Question…
Probably, like me, you have this window opened among other bits of information flying around on your computer, read in a hurry, and waiting to extract the relevance and move on towards further information. As I told a friend of mine yesterday who’s not in Bucharest and is not online, if you ask a known… Read More It’s Not WHAT You Write, It’s HOW You Write
Analytic Vision 