Media of Marketing

In time, I have seen many documentaries on various aspects of marketing, which is natural since I am a marketer and a film enthusiast. Of these, I would like to bring to your attention 4 documentaries which  I found worthy of being remembered. I will start with the one that had its premiere about 10 years ago at the cinema.

1. Metrobranding. A Love Story Between Men and Objects (2010)

Metrobranding relates to branding a place, a geographical area. This is one of the most interesting Romanian economic documentaries I have seen. It tells the story of a series of excellent products Romania used to produce during communism. Romania was exporting tennis shoes, bicycles, mattresses,  lightbulbs, motorcycles, and great other products which, compared to the present-day product, are way better. This is the story of how consumerism destroyed great products that would have made Romania competitive in worldwide markets. As Romanian, I felt deep sorrow watching this documentary. It is a must-see, to understand communism, consumerism, and Romanian history and culture.

The documentary offers a very natural and creative approach, solidly investigated which makes you understand both the economic perspective and the historic perspective. You may watch it and take notes about how to make a proper documentary on a complex issue, even with a low budget.

My rating: 6 / 10.


The idea is not new. Although the products manufactured in communism were not so diverse in serving the needs of the consumers, many of them were more resistant, which is something you might understand by seeing the documentary

2. The Lightbulb Conspiracy. The Untold Story of Planned Obsolescence.


Full movie


3. The Merchants of Cool

This is a great PBS documentary that focuses on how the marketers hunt for what is considered “cool” by the youngsters in order to sell them products, services and experiences which will impact them and determine them to become ambassadors of one brand. The advertisers have an eye for this kind of things and they go to the target by spending millions of dollars to find out the first what would be the next hype: what would satisfy them in order to become fidelity customers and to recommend the products of the company further, to their friends. These kinds of research are very profitable. So, if you want to know the younger generations, the marketers know where you have to search for that information! They know it in detail!

My rating: 9/10 (perfect)

4. Darkstars

If you want to understand the way in which Hollywood productions manipulate the minds of the spectators, this is one interesting feature to see. Not really a documentary, but rather a voice-over narrating presenting different film scenes explained.

The approach is very well documented. Once you will understand the structure, you will be impressed how fast you will be able to recognize what is “hidden”. And, in case you didn’t know, you will find out some interesting things about how Hollywood presented to the public as a script for a TV episode, what will happen a few months later, on September 11th, 2001.

If you have 45 minutes to see beyond the obvious, this presentation might just change the way in which you watch films…


Marcus Victor Grant

Copyright text © Marcus Victor Grant 2011-present. Updated for publishing in 2021. Copyright © Marcus Victor Grant, all rights reserved.

The materials on this blog are subject to this disclaimer.

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