Thinking about the prosperity of your online business, you start getting preoccupied with modern methods of internet optimizing. It’s challenging to find the right combination for your goals.
What you need to know is that both SEO (Search Engine Optimisation) and PPC (Pay Per Click) are necessary for increasing your online sales, IF you know WHEN and HOW MUCH to use each of them. (keep reading ↓)
On the long run, SEO is more effective than PPC, but you have to wait at least a few months for relevant results. If you have a website which just started and you don’t have so much content, but you plan to write, it’s best you focus first on SEO. This will get you organic growth which will bring ROI in time.
If you’re not familiar with SEO techniques, you can get a consultant to work for you or to train you. The purpose of SEO is to make your website relevant by your own means, and it generally costs less than PPC. If you don’t have many resources to start with and you really want to create an interesting product which gains attraction in the long run, SEO is the choice for you.
You optimally use PPC in two major moments. One is when you’re in the beginning, but don’t have time for organic growth or for a lot of content writing, but you have a budget. The other is, after at least a few months of content writing and intelligent, proactive SEO. When you have a website which already has some traffic, an interesting content, a decreased bounce rate and constant updates, then you get the best results using PPC.
This is a very effective measure when targeted appropriately because you will pay only for people who click on your advertised link. For PPC, it’s better to have a stable monthly budget, which can range, for a small business, from a few hundred dollars/month to one thousand or more. You can expect for PPC campaigns ran by experts to bring you up to 5-10 times the initial investment, and that shows fast: you can expect results in 1-2 weeks. A bad PPC campaign is when you’re on break even or worse when you lose money.
When externalizing SEO and PPC, it’s best that you get a consultant to evaluate how much money to put on each of them, when and for how long. Niched businesses are easier to SEO than a general segment business, but in this case, you can expect a lower rate of ROI for PPC. It’s not unusual that you’ll have 75-95% of your budget directed to PPC and the rest for SEO. It all depends on your product, on how much money and time you are willing to invest in your website. If you want results, it’s all about strategy.