What Is More Effective: SEO Or PPC?

Thinking about the prosperity of your online business, you start getting preoccupied with modern methods of internet optimization. It’s challenging to find the right combination for your goals.

You need to know that SEO (Search Engine Optimisation) and PPC (Pay Per Click) are necessary for increasing your online sales, IF you know WHEN and HOW MUCH to use each of them.

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SEO is more effective in the long run than PPC, but you have to wait at least a few months for relevant results. If you have a website that just started and doesn’t have so much content but plans to write, it’s best to focus first on SEO. This will get you organic growth which will bring ROI in time.

If you’re unfamiliar with SEO techniques, you can get a consultant to work for you or train you. SEO is to make your website relevant by your own means, and it generally costs less than PPC. So if you don’t have many resources to start with and want to create an interesting product that gains attraction in the long run, SEO is the choice for you.

You optimally use PPC in two significant moments. One is when you’re in the beginning but don’t have time for organic growth or a lot of content writing, but you have a budget. Then, after at least a few months of content writing and intelligence, the other is proactive SEO. When you have a website that already has some traffic, exciting content, a decreased bounce rate, and constant updates, then you get the best results using PPC.

When targeted appropriately, this is a very effective measure because you will pay only for people who click on your advertised link. For PPC, it’s better to have a stable monthly budget, which can range, for a small business, from a few hundred dollars/month to one thousand or more. You can expect PPC campaigns run by experts to bring you up to 5-10 times the initial investment, which shows fast: you can expect results in 1-2 weeks. A bad PPC campaign is when you’re on a break or, even worse, when you lose money.

When externalizing SEO and PPC, it’s best to get a consultant to evaluate how much money to put into each of them and how long. Niched businesses are more accessible to SEO than a general segment businesses, but in this case, you can expect a lower rate of ROI for PPC. It all depends on your product and how much money and time you are willing to invest in your website. If you want results, it’s all about strategy.


Marcus Victor Grant

Copyright © Marcus Victor Grant 2012-present, all rights reserved.

The materials on this blog are subject to this disclaimer.



5 thoughts on “What Is More Effective: SEO Or PPC?

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