“The Art of Personal Branding”, or Sometimes, a “Pen” is Just a Pen. But Sometimes It Isn’t.

Sometimes, a cigar is just a cigar

Sigmund Freud

According to Alfred Korzybski [en, wiki], the greatest epistemologist of the XXth century, in his work Science and Sanity” [complete book, en, HTML index, pdf chapters], for example, in the case of the word “pen”, when I take it in my hand, and I say: “This is a pen”, actually THAT which I am actually holding in my hand is NOT  a pen, as for the word “pen” is simply a limitation for all of the possibilities of that object to manifest its functions  Naming it a “pen” gives it a specific use and determination, therefore, a limitation  By the words we use, we pattern the reality; we map across meaning according to context, according to pre-determined neuronal pathways  For example, for the same object defined by the word “pen”, a teacher could use a word such as “spaceship” to explain a time-space continuum concept, or the “pen” can be, in fact labeled as a “weapon” and registered, by the police in the case of murder  Any specific object carries in it all its potentiality of meaning, which is inherent to the structure it determines but is only limited by the imagination of the user of the “pen” ‘s potential.

The truth is that between what you know and what you do not know lies all that you can assume  The need to cover anything with a rule, a structure, or an explanation, will determine you to draw a wrong conclusion when you limit your imagination  Now if you think this kind of theoretical conceptualization cannot influence your life, think again.

A year ago, when the WHO swine flu pandemic hoax [en, html], it was actually based on the fact that the WHO (World Health Organization) changed the definition of the word “pandemic” so that any kind of flu (regardless of the rate of mortality) can be covered by definition in meaning, thus enforcing the governments throughout the world to take measures against the “pandemic”, as mandated by their contracts with WHO (please read “World Hoax Organization”)  The explanation  Although the meaning of the word was changed by WHO changing the definition, the references in all the written contracts and laws around the world remained the same  Those reading in the statutes the word “pandemic” did not check whether the definition of the word remained the same as when that document was written  It was not the mere term “pandemic” certainly got a lot of people scared, and without a factual basis, without checking the information at the source.

Today, for digital people, the loss of attention to the true meaning, the lack of actual presence in communication (as a form of respect) actually explains a lot of weird things specific to digital man  It explains, among others, his/her lack of awareness concerning communication  It explains, more above all, the digital people’s drama, which cannot escape the communication activities except through vacations, sleep, or drugs.

The direction of communication is its result.

The essence of any communication lies in its meaning.

But, as we cannot fully experience what is regularly defined as a “pen” for all the quantum possibilities it has for its meaning, we cannot experience transcending time while in time  We cannot see a person from all the possible angles and contexts at once  We cannot comprehend what actually the “true self” means  We operate with bits and pieces of information, holographically regenerating the image of that person in our mind  And sometimes, most times, it is only when showing just a few aspects, a few personal brand traits, you have determined the viewer, the spectator of your show, to buy  As long as the promise of your brand lives up to the buyer’s expectations, you have done a great job.

The process of virtually mapping over contexts one’s details from one context can be correct, presuming you use the correct patterns. The predictability is proven according to the patterns you know, which you have presumably depicted  But did you really  Please remember that some people have curtains as thick as a sheet. Still, some may have curtains as thick as a wall  Why do you think very good actors get paid so well?

Watching a cube from a fully perpendicular real-space vision makes it look like a square  Are you at least aware of those images you look at, seeming a square, that they are, in essence, cubes  So, what holds the meaning of a particular vision?

I have a more critical, self-reflected question  As saying that when looking into an abyss, the abyss will look back at you, what do the patterns which you mapped across the others say about yourself?

The actual experience of self and respect of others implies a lack of mental and emotional projection  Presence in essence  Presence IS essence.

The art of respecting others starts with the art of respecting yourself.

It lies written in the Bible for all who wish to discover meaning, vision, and wisdom: “Love your neighbor as you love thyself” But what if you don’t (know how to) love yourself  What if you don’t even know yourself?

Marcus Victor Grant

Copyright © Marcus Victor Grant 2010-present, all rights reserved.

The materials on this blog are subject to this disclaimer.



2 thoughts on ““The Art of Personal Branding”, or Sometimes, a “Pen” is Just a Pen. But Sometimes It Isn’t.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.