Analytic Vision

Live Blogging at Webstock 2010

Posted by Ştefan Alexandrescu on 16/09/2010

By the end of the live tweeting for the event, I reached 400 tweets. It’s not a lot, but it’s a round number.

I’m in Bucharest until the 21st of September.

I’m at Webstock, one of the hottest events of the year, that gathers big names from the Internet industry in Romania. This is my first live blogging experience from morning to evening.

I’ve been at the presentations since morning, but I have lost the 2 first presentations. You can also see the event on live streaming at Webstock .

During today, I will do live blogging to cover the whole event. You can also follow me at @analyticvision on Twitter (ask permission if I’m not in your list).

Marco Kind, CMO, Vodafone demonstrated how to use social media in creating large networks, and how to promote this on TV.
Raluca Kisescu, Marketing Director, Avon launched the new social network from Avon, a pilot project in Romania, that will be soon launched worldwide
Radu Ionescu, Managing Partner, Kinecto talked about 7 thing he learned while working with LG. He also presented himself, saying that there are a lot of people he didn’t knew. This remark is an obvious proof that the Internet industry has truly developed during the last years in Romania.

Cristi Manafu says this is the first conference stremed live on Fecebook.

The second session started.

Alexis Bonte, CEO & CO-Founder, eRepublik Labs says the new spam is Facebook & Twitter and other. All these things affect outr ability to concentrate. It’s exaclty the kind of stuff I was writing about here. Most part of the content on social networks are rubbish, irrelevant. “You don’t get to 500 million friends without talking to a few enamies”. Learn to know what is rellevant for your readers. Not everything that happens to you is woth posting / twitting. It requires skill to master the ability of awareness.

Emotionally engaging sharing. People create emotion through sharing pictures.

The future of social media might kill the privacy. There is a Big Brother perspective to be careful about less than 5 seconds ago. Everuything converges towards integration. Alexis Bonte thinks Facebook is the most likely to get the supremacy, but it’s in the position it was MySpace 3 years ago.

Zoli Herczeg, Technology Evangelist, Microsoft Technology Evangelist, Microsoft talks about how to scale applications for various masses of users. How do we monetise such initiatives. This is a an ABC of Cloud Computing.  [en, wiki] This will affect the future of web 2.0 . The future is not only software as a service, but also infrastructure as a service. And also platform as a service. Clients for platform are the developers. Those who already have a platform and want to move it to cliud, need infrastructure as a service.

Hosting is not dead. Things don’t have to be in cloud, for example when you have 1000 users a day. Hosters will live more and more on sites don’t have hops of clud computing need.

Cloud computing has aloowed mobile applications to develop. Zoli Herczeg also argues that opportunities also bring responsabilities. Those who create such services must leave the control at the useres. Privacy is dead because it is legiferated by laws from 10-15 years ago. I personally don’t agree.

We are here becuase we prefere face to face meeting. Inovations from cloud computing bring to developments “back to Earth”. Zoli Herczeg #webstock2010  on http://zoli.herczeg.ro/ in 3 hours there will be launched a 15.000 $ contest for cloud computing applications.

Vlad Stan: to talk about future is complicated. Only about 3 people in the hall know what they are going to do in 10 years. The technological evolution is exponential. Let’s talk about future with Vlad Stan. 2 years ago you could not see in real time if your presentation is good enough with twitterwall. many of those present have between 20-25. Man, I feel old.

Haters still have old-kind phones.

He quotes Ray Kurtzweil. Do you live in the future, in the present or the past. The only chance for long term is to be an entrepreneur.  Top 1000 companies from 100 years ago only have a standing company. To be prepared for the future is to be prepared for change. Change is essential to entrpreneurs.

Dragos Manac has a great presentation. He had a funny intro about things everybody thinks they know about cars, women and football. His presentation is really about cost effectiveness. Think ahead. What kind of money can you save through acquiring samples or outsourcing? It’s better to keep important people for important tasks and outsource to indians the rest :)

Usually, ideas-driven people hire technical people. Do you search technical innovation or business innovation. Is it really necesasary to scale? People buy stuff they don’t need for the hoped succes and then get super bills they pay until running out of money Get awareness. Don’t try to swim in the bathtub! (brilliant suggestion which I personally think also applies to coaching market in Romania).

Get a consultant to guide you.

I am at Concepts section [ro, php] between 14.30-18.15

The first speakers didn’t speak loud enough and there wasn’t any microphone available. Stefan Stroe (BuzzMen)
Sergiu Machidon (BuzzMen) presented Oba Project – really boring presentation (something so DUH…) Razvan Tirboaca (Zoom Studios) fought to be heard by the public, but in the back, he couldn’t be heard. His project, BuzzTwist, will be launched in 2 weeks. It’s an infrastucture for promoting press releases on social media. I don’t really get the point: who would pay for it?

Ciprian Gavriliu (Play The Balls) presents The Unit project. He started by presenting differences between Bucharest, Cluj, Iasi, Timisoara. He mentioned Dimitrie Gusti [en, wiki] which launched “social unit” concept. He launches a platform that locates relevant bloggers by content and by traffic in a greographic location. The tool can also be used for media planning. The user pays for acces to a platform which he can use for media planning. This is a great tool which can be use to sindicate content and plan budgets for web 2.0 advertising. The ideea seems good. It will be lauched approximately at the beginning of November 2010. This platform can be used by advertising agencies to target specific clearly delimited regions and offers more bloggers a pack. It’s like a self-service advertising agency & media planning company online .

Bogdan Bocse (Time OP) presents a tool whcih tracks what you do in your free time. It offers you the possibility to track what you do with your time to monitor your productivity. The informations can then be used in marketing or in monitoring purposes. You can have a clear evidence of how much you worked on each task you’re doing. The application has some potential.

Alexandru Ciochia (Radio Lynx) doesn’t present WhisperCast anymore.

The Concepts section continues moderated by Victor Kapra [ro, blog].  Phoebs talks about the social media component of Lets’ Do It Romania [ro, blog], place 5 in Zelist, 50.000 + users. The project has brought together a lot of bloggers to get awareness about the project. The main idea is to have a whole day (25th of September) to clean Romania from garbage. Initially, there was little support for the initiative. Not everybody who theoretically follows the project. Don’t rely on what social media says about you. It matters who actually gets involved. The 50.000 number is relevant to get people involved. Phoebs needs volonteers. Victor Kapra [ro, blog] says he wishes more people would get involved like this.


Madalina Uceanu [ro, blog] talks about HR and social media. She does job hunting coaching and career consulting. She uses LinkedIn, Xing [German market], Viadeo [French market], Facebook, Plaxo, Twitter. There are people who have to learn how to connect with people, how to maintain a network of references. She learned how to use web 2.0 like for example: “how to apply for a job on LinkedIn”.

Delia Constantinescu presents the DiverCity Cafe project. Worse than the fact that she doesn’t have a powerpoint, is the fact she has a lot of “ăăăăăă”s and it’s natural to observe she hasn’t exersed her speech (I remember the old times when preparing a presentation was more important then making a slideshow) . She talks a lot of banalities. Victor Kapra [ro, blog]: “Delia, tell us concretely what you’ve done”. Delia: “Oh, my, have I talked so much?”. One in all, this is the funniest (even if it’s not supposed to be) presentations I have seen today.

Adrian Niculescu [en, blog] presents Clubv3. How to promote a smartphone application through Social Media. He is a social media strategist. This project was developed for a UK company. Case study: Brainbox Quizmaster Series. Not anyone having twitter and facebook is a social media strategist. There are a lot of incompetents claiming a lot. Many cannot prove their status. Flurry.com is a good site to test your application.  You can reach Adrian at 0040744777544 0040788522238 adrian [at] clubv3 [dot] com

Andrei Ruse, writer, speaks about how he did a trailer for a novel which he has brought into the top. Social media is free. Readers might have prefdferate writers alive. They might want to give feed-back to them.

Adrian Chira [en, blog]MBA has exactly the same speech Bogdana Butnar had last year, only less interesting. He works for Daedalus Millward Brown and Personal Brand Grader. One third from 1.7 million people from Romania currently search for a job. But people don’t know how what they write on the internet affects their image. He optimised himself for LinkedIn search after “online identity”, “digital reputation” and “personal branding”. The first impression someone gets through what you post on social media gets formed. People eliminate you from the short list based on things which they discover, before even seeing you. You can use Twitter Grader, different from Social Mention. Have status changes as often as possible on Linked In to get visibility.  adrian [at]personalbrandgrader[dot]com.

The Concepts section has ended. In 45 minutes, begins the awards section [ro, php].

I checked out the Connections section. Adrian Soare [ro, blog] made a statement about how to use social media with awareness. What you post on social media affects not only your public image, but also the relationships you have. A post on Facebook doesn’t make you more idiot, it simply reflects the degree of idiocracy you proved. It’a mirror.

The Gala started

Publishing category Daniela from Petrom (sponsor) presents III. Refresh.ro eCostin briefly speaks on the stage. II. Dezlegatorii de integrame I. Trilulilu Cock’nRolls.

Utility Raluca Krisescu from Avon presents III. Agenda Banca Transilvania; T5 developed by Evolutika II. Tide – Workshops P&G  I.ZeList Monitor SC TreeWorks SRL

Sergiu Nicolescu, media manager at Vodafone awards for viral clips: III. Salvati Gropile S.C. Green Media Channel S.A. II. Avatarul Dupa Oscar S.C. Green Media Channel S.A I.Ca$$a Loco – La Mall Trilulilu

Ana Burger, online manager at Petrom presents Social Networking section. III. Petsbook.ro SC KickMedia SRL II. Korea Film Blog Ogilvy PR I. Pasiunea.eu Tabasco&Ciusca Tomorrow is the day of passions. Please celebrate with us!

Costin Radu presents User Generated Content III.  LG Infinia – TU esti vedeta! LG Electronics Romania  and Kinecto Interactions RCA pentru tine Groupama II. ?   I. Plimbarescu.ro SC TreeWorks SRL

Costin Cocioaba presents video-audio section II. TuborgSound.ro – Portalul muzicii romanesti care conteaza
URBB I. MB Dragan KoVideo CPM Media Drive

Alin Zainescu general manager Media IQ presents blogging campaigns. If eCostin lost 10 kilos, Alin, he says.  III. MB Dragan Golden Box Pagini Aurii II. Republika – Magazinul cu cele mai multe sucursale on-line Romtelecom I. Starcom Coffeechat.ro gained 15Kraft Foods Romania

George Lemnaru founder & CEo at eRepublik Labs presents Special projects 2010 III. Petrom Festivalul Enescu Petrom ILeo II. Herbal Essences House of Fun P&G I. Scoala de Bani BCR

Victor Kapra presents Facebook applications III. Kinecto – 25Plus.ro Avon Cosmetics Romania ;Shock – Shopsbook II. Trip Journal Facebook Application iQuest Technologies DWD I. HotelPeeps Zitec Alexandru LAPUSAN said a few more words than other speakers. To say you lost 10 kilos

Dragos Manac presents Facebook Fan Pages  III. Mega Image Facebook Page Mega Image; Kinecto – LGnews Fanpage LG Electronics Romania II. Cosmopolitan.ro Fan Page Sanoma Hearst Romania I.Decât o Revistă

JUstin Kadima from Kondiment presents microblogging projects III Inter(heart)ivity
MB Dragan II. uTweet INC3 I. Treeworks – INNA in FHM (May 2010 issue), the Twitter uncovering game Empire Music Management

Laurentiu Dumitrescu from Visual Star presents Other 2010 the most disputed category each year. III. Zane.ro – nu doar prin basme SC Winsoft Invent SRL II.Proiect special Mobexpert Mobexpert I. IubescBrasovul.ro Iubesc Brasovul

Webstock conferences have ended. Join us for the party at Bangcock Gran Cafe at the WebStock Party starting 20.30.

One Response to “Live Blogging at Webstock 2010”

  1. […] This is not the first Evensys event I am doing live blogging from. I’ve also done it at Webstock 2010. […]

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